Marvellous ‘Inspire Me’ Christmas Shoot for M&S

PetLondon was contacted to supply a few different models for a shot for Marks and Spencer.

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The campaign involved still photography for the ‘Inspire Me’ collection online. In the lead up for Christmas, M&S wanted to highlight pieces from their collection. The set up of each shot with our models involved various different locations, but all included our fluffy four legged friends.

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After much consideration, the lucky chosen stars animal stars were decided. There over seven animals chosen this campaign these included to name a few: a brown Bengal kitten, Hercules the puppy Bulldog and brother & sister duo – Atlas (Pyrenese Mountain dog) and Aria (Maine Coon cat).

The ‘Inspire Me‘ page each day features different style and living editorial pieces from cooking tips to style guides. It is a destination for ideas, inspiration and advice for you, your family and your home. We may be biased but we always think the images with our animal models make for the most exciting viewing.

The fido and feline models were scattered across the whole of December’s Inspire Me Calendar. Unsurprisingly all of our models graphics were chosen as the Editor’s picks meaning they were highlighted on the banner at the top of the page.

The first to be released was our little Bengal kitten model playing with some  black heels. This post at the beginning of December, highlighted the comeback of the Kitten Heels as the party shoe of choice for all the Christmas reunions and office parties.

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Bengal with his kitten mittens on the shoes!

Aria & Atlas had the most fun on this photoshoot getting to chill with their ‘adopted’ family for the celebration of Christmas jumper day which was on the 14th December. Christmas Jumper Day is an international event where friends, family and colleagues dress up in festive jumpers to raise money for charity.
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PetLondon Models with the other human models

Lastly, an outdoors shot in London highlighting the revival of classic Duffel coat, in line with the M&S Christmas advert staring Paddington Bear. Hercules, the bulldog looks incredibly chilled and relaxed.

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All in all, the shots were amazing and captured the spirit of each animal and environment. The classic British styling and the seasonal undertones of the shoot made this one to remember.

 

Toby & Ted’s Big Adventure for Boden

As part of PetLondon Models continual work with British Fashion house Boden, we were tasked with supplying two classic breeds that originated from north of the Border. The two breeds selected for this specifically for the rural aesthetic of the shoot. The two breeds chosen are much deliberation were the West Highland Terrier and the Scottish Terrier.

Toby the Scottish Terrier and Ted, the West Highland Terrier were chosen for this hardy outdoors photoshoot. Two terriers teamed up together as part of Boden’s Autumn  & Winter ’17 campaign.

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Boden is a British clothing retailer selling primarily online, by mail order and catalogue. Founded by Johnnie Boden in 1991 as a mail order business, the company has grown to selling across the globe with websites in UK, US, Germany & Australia. They have recently opened retail stores in Chelsea in W. London and Hangar Lane in N. London. As part of their 2015 plan, they have recently partnered with beloved high street brand John Lewis. As of present they are stocked in five John Lewis stores, including Oxford Street, with more openings planned for 2018.

The shoot took place on green expansive moorlands of Eastnor Castle estate. The  Situated just outside Ledbury, Hertfordshire. The impressive looking building was built to mimic the style of 14th century Welsh border castles and today holds host to Land Rover Experience, annual fireworks championship and much more throughout the year.

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On this morning, however PetLondon Models were to take over. Both had a early breakfast to get to the 9am start time, but both were excited for the opportunity to perform. Once legs had been stretched and sniffed out the situation both models took new surroundings superbly.

 

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Toby enjoying sitting in the front seat for once

 

After some initial tail wagging and getting to know each other, the models became the best of friends. The two breeds, similar in size, age and temperament loved to chill out during the downtime and even enjoyed the same chicken treats. 

The photoshoot was an incredible success for all involved. The humans were sad to see the two superstars leave at the end of the day.

A super day out for the two models in a breathtakingly beautiful surroundings. We are always looking for new modelling talent! If you think your pet has what it takes email: office@petlondon.com or call 02075807580.  

 

 

Definitive Insider Industry Guide To Making Your Pet Instafamous

PetLondon Models, since its foundation over 10 years ago has propelled more pets to stardom than any other animal agency in the UK. In response with the explosively rapid growth over the last couple of years for marketers and brands across all sectors wanting to use fido or feline social media superstars, we created our exclusive Instafamous Pets Division.

This is the definitive industry insider guide on how to make your pet both Instagram famous with thousands of followers but how this can translate into being a successful animal model. This guide includes in-depth and essential considerations gleamed both from our extensive professional experience, as well as top tips from social media superstars themselves.

  1. Make it fun for everyone involved

Set out on this journey with the key intention of having fun, first and foremost. The best social media stars start with the owners wanting to create, strengthen their bonds with their pet and to share special memories.

This must be translated into the whole experience where you must reward regularly your budding Instagram star for their hard work with lots of attention. Whether it be a treat, a new toy or jacket, or just some good old fashioned playtime; let them be who they are and express themselves!

Two dogs playing with a ball.

  1. Find your Thing

Take a note from the huge social media stars, sharing a story through their passions and interests is key to starting out. No matter what your interest, find a way in experiencing your passions together.

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Insta-famous dogs have been seen doing everything from dressing up and making music videos, reviewing amazing dog friendly restaurants in your city, posing in front of amazing visits and places or helping you to beat your best 5Km  time on a Saturday morning.

  1. Post, Post & Post some More

No one will follow a profile with only eight photos, with a couple of them in low lighting. Save up a collection of pics taken over a couple of months. We use Iphone’s Portrait mode to snap some good quality photos, but maybe invest in a SLR camera if you plan to snap in some challenging environments!

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Like anything in life, consistency and persistence is key. Planning some shots and sticking to a schedule, you will quickly reap the rewards. Link your account with Instagram’s analytic programmes to see insights on timings and audiences. Remember where in the world you audience might be and post accordingly.

Mix it up! Instagram not only has the capacity to post single or multiple photos, but also there are videos, looping boomerangs, stories, and live recordings. Differentiating posts and keeping it fresh is bound to excite and attract new followers. Give your captions a tone and a voice, some of the best use very innovative methods of communication mimicking perfectly how they think their pet will sound.

Don’t forget to use hashtags, have a look at what similar profiles are posting. Videos always gain more intentions than photos as well. An insider tip is to use  a mixture of specific and generic hashtags in a process known as laddering.

  1. Become a PR Networking Professional

Akin to your professional and personal life, it’s vital to your pet’s budding social media journey is to get out there and to attract people’s attention… both digitally and in real life.

From heading to dog meetups in your local area, attending social media conferences and contacting on twitter key industry and influencer professionals, there are a multitude of ways.

For example, PetLondon Models visited both Pupaid in Primrose Hill and Chiswick Dog Show, to market our agency and meet potential stars living in the local neighbourhood. We even had one dog, give us a business card with his social media handles!

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Collaborating with other dog owners with a similar number of followers of your creates an amazing buzz, allowing to post some cool photos and make some friends in the process!

The more you interact online, with all types of people, who knows what successes lie ahead will be in the long run. We have recruited models from Instagram ourselves(@petlondonmodels).

  1. Training and becoming a Instafamous Model

A strong sit and stay command in extremely stimulating and challenging environments. It make this fame-seeking task easier and more efficient  but you’ve got to teach your pet to actually enjoy posing for the camera. Using toys or treats are always good, but with the right training your pet could perform tens of tricks.

These skills are extremely transferable to being a model and part of our agency.

 We have worked with the biggest names in the business from Disney to The Sunday Times, from Burberry to Virgin Media. Being part of our agency means exclusive access in being shortlisted or booked for biggest advertising, marketing and PR campaigns with globally renowned brands.

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In September 2017, Cineworld asked specifically for Instafamous Pugs for a campaign.

What’s better exposure them being on a national TV advert campaign or seeing your super-star in the pages of a national newspaper? We stress again that do not make your pet do anything they don’t want to do. Patience, peristence and positive reinforcement are the cornerstones to success.

To sign up as a model head to www.petlondonmodels.com and click become a member. You can check out all our work on www.petlondonmodels.com/our-work.

Henry’s Silver Screen Performance

PetLondon was tasked with a very special assignment to find a cute and fluffy dog to perform in a celebrity studded role for Michael Giacchino’s 50th birthday concert that took place at the Royal Albert Hall, Kensington on Friday, 20th October. Henry the Poochon was chosen, as a cute and cuddly dog for a skit taken place during the evening’s performance.

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You will have definitely heard of Michael Giacchino’s work, but not in the conventional sense on the radio. You will hear his music filling living rooms and cinemas across the world. He is a world famous and multiple award winning composer of music for TV, film and video games.

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He composed the scores to the television series: Lost, Alias and Fringe, for video games series such as Call of Duty and many films such as: The Incredibles, Mission: Impossible III, Ratatouille, Star Trek, Up, Dawn of the Planet of the Apes & Jurassic World, & Star Wars Rogue One just to name a few.

The multi award-winning composer performed for one night only taking a rare glimpse  at the magic behind the magic with never-before-seen footage from his childhood and early career. During the evening the compositions were placed with film clips.

Henry the Poo-chon, was very excited with the whole event. He got to spend the day in London, sniffing out all the good spots in Kensington. His owner Nicola, was extremely proud and honoured ‘to be part of such a great production with such talented people… at arguably the most stunning and prestigious theatre in the world’.

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He was joined by this friends and colleagues, such as J.J. Abrams, Brad Bird, Pete Docter, Gareth Edwards, Andrew Stanton & Colin Trevorrow with Ludwig Wicki of the Cinematic Sinfonia sharing the conducting and the English Chamber Choir perform the eclectic program.

Henry had his own dressing room and enjoyed playing fetch in the dressing room until rehearsal time. Henry was treated just like all of the other stars that have walked the boards of the historic venue. How many people, yet alone a puppy can say that they’ve had that!

 

 

As part of a short comedy sketch in the show, Gonzo (from the Muppet’s fame), J.J. Abrams & Pete Docter conducted a short skit with Henry. Pete was pulling on a rope that was supposed to be attached to a big heavy cow behind the curtain. He then climbed the down the stairs at the side of the stage to get the animal to ‘Moo-ve’ and out came Henry instead. The crowd went wild for Henry with ‘ooohs’ and ‘awww’ from the audience.

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Henry was adored by all, with everyone commenting on how well he behaved. Nicola said ‘It was an amazing experience from start to finish. I’m a very proud dog mum! Pawliwood here we come.’

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Henry here with new best friend J.J. Abrams. Well Done our superstar! Let us know how it is being a celebrity!

 

The Fluffiest Café in the World

The Guinness Book of Records is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. For the launch of Guinness World Records: Amazing Animals Book, celebrating the world’s most fur-nomenal creatures and pets, PetLondon Models was involved with finding the fluffiest contenders for a fantastically fun furry pop up event and café called Amazing Animals: Fluffytorium. 

According to Guinness World Records, they did some research and found that only a third of pet owners in Britain would consider having a long-haired pet – put off by moulted hair. To counter this, the Fluffytorium set out to celebrate all things fluffy! PetLondon Models was tasked to find their fluffiest of feline and canine models.

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Taking place over several days, the Fluffytorium’s concept was to bring people together during half-term to cuddle and play with some of our fluffiest models in a spectacular fur-filled wonderland. Many people in the capital live in small apartments or rented accommodation where large fluffy animals are not a viable option. This pop up café gave people the opportunity to experience crazy amounts of fluffy.

The Fluffytorium took place at #2, Soho Square, London. The venue was magically transformed into a fantastically fluffy space with fur covering every single inch of the floors, walls and ceiling. The outside featured fur lined columns and grates, a green fluffy lawn with a human sized furry dog house place outside for passers by.

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Poodle Milan posing in The DogHouse

Groups of lucky people were able to book tickets to spend an hour in the Fluffytorium sipping freshly made milkshakes and petting the animal models.

The first day was a feline filled affair with a family of seven spectacular Maine Coons. These cats are well known for their long fluffy coats, bred to withstand the cold temperatures on the farms and ships bound for the Americas. The breed is also known for being incredibly communicative and sociable, the perfect group for the Fluffytorium. The family of seven as you can see from the photos were completely at home.

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They were supported by Hechi & Perla, who became the best of friends, chilling out with each other on the sofa. They had never met before and they thoroughly enjoyed each other’s company.

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Persians Hechi and Perla meeting for the first time

The second day was the day for the dogs to shine. On the day itself, the four legged friends chosen by the client were a range from the teeny tiny to large. From smallest to largest our fluffy balls were: Bella, the Pomeranian, Henry, the Poochon, Milan, the poodle, Zog & Yogi, a pair of Chow Chows.

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Bella & Milan

 

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Henry

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ZOG

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Yogi

As you can see all the models took this in their stride, enjoying all the extra attention and treats during the day. The response received by the press was outstanding, receiving coverage in major national newspapers and magazines. The Facebook video alone promoting the Fluffytorium from TimeOut London has to date received over 21,000 likes.

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Sweet Pomeranian Bella

The Fluffytorium was a pop up event for the launch of the Guinness Book of Records: Amazing Animals, which puts the spolight on the world’s craziest creatures, peculiar pets, wacky wildlife and cute critters.

We would like to congratulate the models and their owners. A lot of work went into the behind the scenes for this assignment and we couldn’t have done it without them!

Four Christmas Activities To Enjoy With Your Pet

Whether writing Christmas cards in front of the fire with jingle bells playing in the background, or a family member popping round for a cup of tea and a mince pie; the festive season is always a family and friends filled time of the year. Even with all the merriment, it’s important to remember that they are numerous pets friendly and focused activities to enjoy. Don’t forget they enjoy getting into the seasonal spirit just as much as we do!

 

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Crinkle Stocking 4-Piece Gift Set

Our pets are part of our family, and we want include them in as many of our holiday traditions as possible. In fact, a recent study by PR Newswire found that 96 percent of the people they surveyed would rather spend Christmas with their dogs than with their in-laws. So this guide aims to give you some ideas of how to bond with your pet and make the most of this special time of year.

#1: Christmas Jumper Shopping

Nothing screams ‘CHRISTMAS’ than festive jumpers and seeing people wearing them sure does brightens up everybody’s day. It’s commonplace to see them worn into work, but lest we forget our four legged companions need them too. Believe me, there isn’t anything cuter than your dog in a knitted jumper.

We are proud to announce that PetLondon has the most exhaustive list of pet Christmas jumpers in the UK; with a range to rival that of any high street shop. Most of the jumpers size from XS to XXL, and we have something for everyone. Pet’s need to keep warm too!

This years’ highlights include: a cute snowdog and snowman scenescape sweater, a santa claus red cable knit jumper or a LED light-up extravaganza.

 

 

The stylist apparel is sure to delight visiting family and friends, why not use your beloved dressed up pooch as the mascot for some Christmas carolling. Whether it be a dancing penguin jumper, or a holiday themed costume is bound to add extra sparkle and cheer with a special canine courier service for those local neighbourhood Christmas cards deliveries.

#2: Writing Christmas Cards

In recent years the fashion, just like our cousins over the water is to include a Christmas family photo as the front of tens of cards sent to distance relatives and friends across the globe. The classic ‘family’ look has to include a mantle piece with holly, a Christmas tree with your choice for decorating the top and of course matching outfits.

We have listened to our customers, and found a couple of adorable dress up costumes for your pooch. Our fun and fabulous 3D Santa and 3D Elf costume are perfect to get everybody involved into the holiday humour. By placing the front legs and securing the upper half of the costume, your pet transforms into a real life walking character, perfect for a photo or a video to place on an e-greetings message.

 

 

#3: Exercising & Entertainment

As the nights turn colder and darker and tasty treats tempt us at every corner, it comes as to no surprise sweatpants become the clothing of choice. To help yourself keep the pounds off, we suggest some playtime with your pet. The combined mental and physical stimulation will create fond memories as you see your pets’ delight, as you play together with our uniquely designed and festively themed toys.

For those who don’t feel guilty and want to snuggle on the sofa watching Elf, Home Alone or the Secret Life of Pets. Why not indulge your pet in some Stripy Christmas PJs, They are made from a warm and thick plush type material for the ultimate in warmth and comfort. The ribbed sleeves provide a cozy fit.

 

Santa Stripy PJs

Santa Stripy PJs

 

For this season, we have some incredible toys!

Bungee Ball Tug Toy – Santa & Elvin the Elf

 

It has been specifically designed to incorporate a range of toss, tug and fetch games. The head is a bumpy rubberised ball with high quality squeaker, with body being a super stretchy stuffing-less covered in a soft material for a unique shape.

Super Squeakers – Snowman & Elvin the Elf

 

 

These toys combines the best of stuffingless and squeaker toys. The toy body itself is a super durable thick plastic squeaker, with the added benefit of being robust. The cutest designs are very eye-catching either in a circle head show or a bone shaped themed designs

Holi-Yay Squeal Ball – Rita Reindeer & Simon Snowman

 

 

These large wacky textured play balls are made from tough rubber with a bumpy surfaced texture and covered in a high quality PLUSH material and a satisfying squeel. Available in two differing designs: Simon the Snowman with crinkly brim hat or Rita the Reindeer with heart shaped nose, soft red antlers and crinkly ears.

#4: Arts & Craft

Wish your pet a Merry Christmas with our festive and fun Christmas stocking. Handmade personalised gifts are always a lovely touch at this time of the year. Our bright red fleece style stocking with green stitching along the edges makes for an opportunity to  customise your stocking alongside the bones and paws decorations and stuff inside their favourite toys and treats. There are all sorts you can do, from customising a bed or blanket. Just make sure it’s dog safe first!

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#5 Bake your heart out

From our friends at Pretty Fluffy, have put together this amazing gingerbread biscuit for dogs using the finest ingredients. They can be bundled together as a gift, put on the Christmas tree or just given for being a good boy! They make about 20 medium gingerbread.

YOU’LL NEED

1 and 1/4 Cups Water
1/4 Cup Olive Oil
1/2 Cup Molasses
2 Tablespoons Honey
3 Cups Organic Whole Wheat Flour
1/2 Teaspoon Cinnamon
1/2 Teaspoon Ground Cloves
1 Tablespoon finely chopped Fresh Ginger

2 Large Bowls
Mixing and measuring utensils
Rolling Pin
Gingerbread Cookie Cutter

TO MAKE

1. Get two large bowls. In one bowl combine the water, olive oil, molasses and honey. In the second bowl combine the flour, cinnamon, cloves and finely chopped ginger.
2. Fold the dry ingredients into the wet. Mix until all are combined.
3. Divide the dough into two, wrap and refrigerate for minimum 3.5 hours.
4. Once chilled, remove dough from fridge and roll out dough to 1/4 inch thickness (less than a centimetre).
5. Pre-heat oven to 180 C (350 F).
6. Use your Gingerbread Cookie Cutter to cut out the biscuits. Place on baking tray. Bake for 10-15 minutes.

We hope this inspired you to bond with your dog this Christmas. Please let us know if you have any ideas of your own!

 

 

 

 

Burlington Socks

Burlington Socks contacted PetLondon Models in order to book a few different and striking dog models to pose in a fun yet quirky shots alongside some human models to post on their Instagram and to placed throughout the online store.

Their brief tasked us to suggest some striking dog models to compliment their new vivid colour patterns & designs and wacky models for their completely new collection.

Burlington Socks is a well established global sock brand, well known for their classic argyll patterning and more recently their bright and bold colours. Since 2013, Burlington has been owned by a German company and re-launched as such.

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They did want to though keep the English heritage, by shooting in a London location, as seen in the photo above.

After careful consideration five models were chosen:

  • Iraida, a graceful Afghan hound
  • Collin, a stocky English Bull Terrier
  • Eric, a regal Great Dane
  • Lilah, a fluffy Shar Pei
  • Boycie, English Bulldog

The sets were constructed both inside the house and outside on the road were spectacular. The décor inside each room differed but coordinated to a slightly alternative 1930s nostalgia. Appliances and common household items intertwine with metallic futuristic objects. The models were dressed creatively to highlight the uniqueness of the socks whilst posing with their four legged companion.

We captured a few behind the scenes, to give you a look of what happens whilst the models are chilling out. It usually involves lots of treats and cuddles!

Here are a selection of the final photos that were either displayed on Burlington Socks Instagram page or throughout their website: www.burlington.de.

Collin sure seems to be enjoying himself both on and off lead!

Boycie being a rebel on the motorbike and relaxing in the classic Bulldog sitting pose

Lilah, both posing and playful in some wonderfully candid shots

Iraida, the elegant Afghan hound showing off her fun side

Big boy Eric, forming a long lasting relationship with her owner

Overall, a fantastic showcase from all our models, demonstrating how animals can creatively fit into any campaign, no matter what the product or market.

A big congratulations to all involved and we can’t wait for something else like this to come along.

 

 

Pug Power for Cineworld Super Screens

Cineworld got in contact with PetLondon Models with a interesting proposition… to find four social media superstar pugs for a promotional event with Cineworld and their new Superscreens.

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This was no bother for us, having recently created PetLondon’s Social Media Superstar division. Social media influencers have been used for promotions for a while, promoting everything from health and beauty products to new technology and skateboards, but within the last year or so the “Power of Pets” has been on the rise.

Some of the most famous animals across the UK are on our books. Cinema were looking for four awesome Pugs for the promotion of their Super Screen service, to tie in with the launch of the new Kingsman film.

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After some serious consultation, Cineworld chose four of our most famous Pugs for the event.

Firstly, Barry the Pug, who loves nothing more than jetting off around the world and relaxing on the beach with a dog friendly Pina Colada. Star of Virgin Media TV adverts. IG Following: 41,000

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Secondly, the dynamic duo of Walter and Krypto. Walter the cheeky older brother has 27,600 followers as to date, regularly posting about his life, with his little playful ‘pupstar’ brother Krypto featuring regularly.

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Lastly, Kipper, the gentlemanly and sophisticated Pug. Never seen without his tweed collar or velvet jacket; this Pug shows of his lavish lifestyle to his 23,500 followers worldwide.

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The pugs were to watch a special screening on the Kingsman: Golden Circle for the promotion of Cineworld’s Super Screen. Cineworld in collaboration with the launch of the film wanted to highlight their new Superscreen service which are located at various cinemas across the UK.

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The Superscreen at Cineworld offers state-of-the-art projection and sound, allowing customers to enjoy upcoming blockbusters like never before. It includes a wall to wall, ceiling-high screen, dual projectors giving a brighter 3D experience and breathtaking multidimensional sound with Dolby Atmos, powered by 27 amplifiers.

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The shoot included some group shots outside the foyer, and them some amazing candid shots of the four super star pugs enjoying a private filming of the film. Of course with all the snacks they could eat.

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The four stars definitely enjoyed the ‘Pug Life’ to the full during the shoot, being treated like film stars themselves… and rightly so!

We have a multitude of social media famous animals that isn’t just limited to dogs. If you are a Instagram Icon or a Snapchat Sensation we would love to here from you.

 

 

Border Collies & Brogues – Manolo Blahnik

PetLondon was tasked to find a variety of fashionista dogs for an internationally renowned shoe designer…Manolo Blahnik. PetLondon Models have worked with major fashion houses including Chanel, Stella McCartney,  Mulberry & Burberry in the past; so  PetLondon certainly had the talent for this exciting assignment.

Manolo Blahnik is a Spanish fashion designer best known for his signature line of high-end women’s footwear. Blahnik is perhaps best known for designing delicate and lightweight stiletto heels that have become iconic footwear.

Interestingly, the photoshoot was for promotion on Manolo Blahnik’s new globally renowned creations on the company’s Instagram account. The shot were posted as a ‘Boomerangs’ where the film is looped backwards and forwards. Boomerang is a fairly new app from social media giant Instagram that breaks the boundaries on what social media content is supposed to be. You can see what we are talking about below. We think the effects created with the shoes and dog models are fantastically engaging.

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Let's dance #Atada #ManoloBlahnik

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For this shoot the client wanted to match dogs to the particular shoes in the new range.  PetLondon Models was given a brief based on a specific breed wish list and then the casting process began,From the fluffy Pelosurafo slippers to the pink Armida stilettos; the Manolo Blahnik team carefully considered a large number of dogs to perfectly compliment the aesthetics they were searching for.

In the end the animal models assigned were:

  • Eric, a fluffy Border Collie
  • Mylo, a graceful Dalmatian
  • Louis, an elegant Afghan Hound
  • Clover, an inquisitive Spaniel
  • Pip, a playful West Highland Terrier
  • Emma, a soulful Weimaraner

In 1970, a young Blahnik had a chance to meet Diana Vreeland, the editor-in-chief of U.S Vogue, while he was travelling in New York. He then presented his portfolio of fashions and set designs to Vreeland who admired his shoe sketches and advised him to concentrate on designing footwear. Blahnik followed her advice and worked on designing shoes.

Blahnik became the second man ever to be featured on the cover of U.K. Vogue. In 1977, he sold his shoes in America, through Bloomingdales, and opened his boutique in the U.S. Since then, he has become a very famous shoe designer, and a symbol of pure classic style for the 21st century.

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One step, two step #Pelosusrafo #ManoloBlahnik

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Eric the Border Collie with the Pelosusrafo open toed furry slipper 

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Criss Cross #Maysale #ManoloBlahnik

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Pip the West Highland looking interested in the Mayscale kitten heel mules

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All eyes on you #Sonsoles #ManoloBlahnik

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Emma chilling out with the blocked heeled 60s inspired Sonsole

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It’s a match #Feliza #ManoloBlahnik

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Mylo, matching perfectly with the Feliza pump

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Top dog #Diazhigri #ManoloBlahnik

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Louis pondering the style of the Diazhigiri heeled boot 

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Follow my lead #Ulderica #ManoloBlahnik

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Clover taking the lead with the bold and bright Ulderica shoe 

All the dogs performed extremely well on set, with no hiccups or set backs at all.  You know what they say…dogs love shoes! A great time was had by all.

We can’t wait for the first Spaniel themed sling-backs, Greyhound galoshes or Maltese inspired mules.

All the pictures have been released on Manolo Blahnik HQ’s Instagram.

 

 

 

 

 

Puppia Harness Sizing Guide

PetLondon, over the last fifteen years has been Puppia’s European distributor and has provided a first class fitting service of Puppia harnesses for hundreds of dogs ranging from the teeny Chihuahuas to giant Alsatians. With over 3000 Puppia harnesses in stock our extensive range of harnesses will be able to fit 99.9% of dogs.

We wanted to great the ultimate Puppia harness sizing guide for  our customers, including the key measurements needed and harness shape considerations. Depending on the shape and lifestyle of each individual dog, some harnesses would be better suited than others.

Whether you are looking for the right size harness for your Pug, Pomeranian, Yorkie, Frenchie or Spaniel; PetLondon has the right puppia harness for your dog. Be sure to visit our harness section of our website (click here): we have our internationally renowned mesh harnesses, as well as our new cosmic inspired Gia harness; and with the full Puppia range and international shipping available, it’s the only one stop shop for a comfortable and high quality dog harness.

The two key measurements needed for a successful Puppia harness fitting are the neck circumference and chest girth. As shown in the diagram below: the neck measurement should be measured around the widest point of the neck. The chest measurement is to be taken behind the front legs. Take into consideration seasonal variations in coat length.

measurements guide

Once these measurements have been taken, the next step is to consider which shape of Puppia harness would be best suited for your dog. PetLondon supplies three different shapes of harness: the ‘A’, ‘B’ and ‘C’. Each are best suited to the requirements of differing life stages and breeds.

Due to slight differences in materials used for each harness, each harness has a slight variation (by a few cm) in size. Please consult individual product size charts, which will be in the description or images on each product page.

As a general guide please compare your dogs measurements to the chart below:

Its really important to note your dog will not be the same size across the 3 shapes; e.g A dog that is a S in the A-Harness will likely be a size M in the B-Harness

A-Harness

Size Neck (cm) Chest (cm)
XS 22 25-36
S 26 32-44
M 32 40-56
L 40 50-70
XL  43 57-80
XXL 53 70-93

B-Harness

Size  Neck (cm) Chest (cm)
XS 19 25
S 24 31
M 28 38
32 42.5
XL  36 50
XXL 42 60

C-Harness

Size  Neck (cm) Chest (cm)
S 28-32  31-35
M 32-37 37-42
36-41 42-47
XL 40-46 46-52

Which shape should you choose?

A-shape Puppia Harness

The A-shape harness is Puppia’s original shape. To put on, the top of the harness is placed over the dog’s head, just like putting on a jumper. Then, place the left leg into the harness. The last and final step is to secure the harness around the back with a simple clip. The harness fits on the chest, as not to choke the dog and the dogs weight is evenly distributed across the body, so as not to overdevelop certain muscle groups. The neck size is fixed for this shape of harness, so make sure it will be able to pass over the dog’s head, but the waist clip is adjustable, to ensure the perfect fit.

The A shape is the most adjustable of the three shape so is ideal for growing puppies. Click here to see A-shape Mischief harness on our site as pictured below.

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‘A’ Shape Harness Front

 

B-shape Puppia Harness

The B shape harness, also known as a “step-in harness” or “vest harness”, is perfect for nervous dogs who don’t like the A shape harness passing over their heads or excitable puppies who wriggle a lot and need more control whilst getting used to harness. These harnesses are not suitable for broader chested dogs, but good for dogs with longer, narrower frames e.g Dachshunds or Chihuahuas. The shape ensures maximum coverage, with the double security of both a wide velcro band as well as a clip.  It is important to note that a dog with be one size larger in the B-shape harness than the regular A shape.

Click here to see B-shape Mischief jacket harness as pictured below.

The C-shape harness

The C-shape, or parachute harness is the newest harness shape, and combines the benefits of an A-shape and B-shape harness. Simply, place two paws into the leg holes and clip around the back. The shape is similar to an A-shape harness fitting snug to the chest also having some adjustability with the front and back straps. Perfect for super wriggly dogs and dogs with a deeper and wider chest that wouldn’t suit the B-shape. Its important to note, the C harness runs small and is almost an in-between size filler for dogs who might not slot into one of the A shape size categories.

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C-Shape Harness

Be sure to visit our website www.petlondon.net for all our products, ranging from puppy training kits, beds, toys, harnesses, clothing and accessories.

Need more help?

PetLondon always love to give and offer professional advice, regarding all aspects of animal health, training and development. We have helped thousands of customers choose the right harness for their dog or cat, no matter what their breed or lifestyle. Our office hours are 10am-6.30pm: Monday-Friday. Telephone – 02075807580.

You are also welcome to being your dog in for a personalised harness fitting service.