Cats in recent years have been regaining their status as a symbol of refined luxury within the fashion & beauty echelons. Ancient Egyptians worshipped felines immensely in an almost idol-like fashion, praising them for controlling vermin and their ability to kill deadly snakes such as cobras. As such the domesticated cat become a symbol of grace and poise. This was certainly the case, when PetLondon Models were tasked to find seven exquisite looking cats for an opulent shoot with Tatler Magazine. Some incredibly lavish jewellery was to be photographed, that wouldn’t have seemed out of place in the palaces of the Egyptian Pharaohs of old.
Tatler is a high end fashion and lifestyle magazine which covers all aspects of high society. It was founded in 1901 by Clement Shorter. The shoot involved the feline stars being held by the humans models, showcasing both the spectacular watches, bracelets, rings and necklaces on offer. The stylish furry coated models cover seven whole glossy pages of Tatler’s internationally renowned Watches & Jewellery special issue.
The shoot took place back in April at a studio located in the trendy Kensal Green. The photographer was the highly coveted beauty, fashion and jewellery photographer Matthew Shave who has regularly worked with the biggest publications and brands. The cats were hand chosen by the jewellery brands & Tatler editorial team and PetLondon ensured the perfect mix of different breeds and colourings from British Short Hair to Russian Blue. Each cat had their own striking characteristics to compliment each aesthetic of each jewellery collection.
Adam, Chief Animal Handler, explained the atmosphere on set led to a fantastic shoot being conducted. He was delighted that the majority of the production crew at the shoot had worked with cats or were cats lovers. Therefore, everyone understood cat’s behaviour and psychology giving them the understanding and patience needed. This led to the cats having confidence and hence the capability to produce outstanding shots in a very candid fashion.