Easter Bank-Holiday Explorers

As we flock from our offices to soak up some mid-day rays, ice lollies back on your weekly shopping list, and BBQ’s covers are dusted off it can only mean one thing…. The Great British Sunshine has arrived.

With the long Easter weekend upon us and sun promised May bank holidays, many dog owners, including us at PetLondon are taking these chances to escape the hustle and bustle of everyday life to relax with a mini-weekend staycation. Whether you are tucked up in a tiny beachside cottage in the depths of Dorset, exploring an undiscovered trail through the Sherwood Forest or exploring a city from a converted factory studio from AirBnB; our brand range is perfect for those intrepid explorers out there.


Inspired by the concept of outdoor recreation, the brand new Puppia Life range combines premium quality functionality and hyper-durable textiles with their opulently sharp design to create a truly exclusive outdoor collection for dogs. This seasonal range reflects trends in consumer demands for a robust and practical outdoor wear for their dogs; where design and style is key.

Inspired by nautical influences, the Wilderness jacket is treated with industry standard waterproofing and features fully adjustable toggles on the hood and hem to ensure a great fit and dryness in all weather conditions. With integrated harness, reflective bands and a handy zipped pocket; dogs will be safe and warm whilst finding their sea legs or dashing through puddles.

Pom in Wilderness Jacket

The Trek Harness range adheres strictly to Puppia Life’s philosophy of safety, style, comfort and functionality with these harnesses being much stronger and more durable than competitors. These veterinarian approved harnesses, are fully waterproof, and are available in a five different shapes, A to E, to suit each dog’s individual requirements.  For instance Type E predicates ease of fitting the harness with its doubles buckles on each side, and Type C allows adjustment for a wider chested breeds, which typical vest harnesses lack.

Harness product

Type A Trek Harness

The colour coordinated Trek Leads provide superior durability as with the rest of the Puppia Life range has three different length settings for varying activities and life stages of your pet. The padded handle offers premium comfort for the owner.


Adjustable Matching Leads

Whatever activity you are doing, enjoy the sunshine (fingers crossed), enjoy the company and make the most of it! 



Prepare for those April showers! – This month’s must have Wilderness rain jacket will keep your pooch dry as a bone!


We all know how interchangeable spring weather can be, one minute there are beautiful blue skies the next the heavens are opening. Of course, no matter the weather, your pooch is always eager to get out and about. That’s why its important to be prepared for all weather conditions!


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At PetLondon HQ, we ensure our dog apparel is designed with practicality in mind, that’s why we are introducing the revolutionary Wilderness Rain-Harness-Coat. Taking inspiration from nautical clothing, we have developed a jacket that is suitable for extremely wet and windy conditions! Part harness, part raincoat, this Wilderness jacket is the perfect solution for heading out into rainy weather with your furry friend.

The Wilderness jacket is an innovative design. Treated with industry standard waterproofing to keep your pooch dry as a bone! It is important that waterproof items are close fitting, which is why we have included fully adjustable toggles on both the hood and the hem. The integrated harness it useful in that it means your pooch needs only one garment for rainy outdoor play. To ensure the utmost safety of your pooch, we have added reflective bands onto this premium quality jacket, handy if your pooch is out and about in a low visibility environment.


This is a jacket that is not only practical, but stylish too. The jacket draws inspiration from the current practical street wear trends, merging utility apparel with high end fashion. The Wilderness Rain-Harness-Coat looks sporty and fun, whilst providing unrivalled protection against the weather for your precious pooch. Available in the vibrant primary colors, scarlet red, royal blue and sunglow yellow, to suit any shade of fur. We are really excited about this jacket, because it is universally useful, for both the city dwelling pooch or those frolicking in the countryside.

Taking a closer look at the Wilderness jacket, it’s easy to see why this is a popular dog jacket at the moment. The small pocket on the back of the coat is convenient for storing spare waste-bags, change or treats. The zip is high quality, gliding up and down with complete ease – a tremendous benefit when in a hurry to fasten in cold and windy weather.

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Crucially, the outer waterproof jacket is lined with a soft mesh, much like high end sports wear. This is important for adding a breathable and comfortable quality to the jacket. The mesh lining works as a climate control mechanism for your pooch, by reducing moisture and increasing circulation. The holes in the mesh work to increase air flow between your pooch’s fur and the garment, maintaining separation between the fur and the coat – ensuring complete dryness by increasing the rate of evapotranspiration. This ultimately allows your pooch to maintain a consistent and comfortable body temperature whilst wearing the Wilderness-Rain-Harness-Coat.

In addition to the range of vibrant colors, this jacket is also available in a broad range of sizes, in order to cater for a perfect fit for smaller and larger breeds. The sizes start from Small through to XX Large. Why not pop into our PetLondon showroom with your pooch, where one of our experts can fit your dog in a Wilderness-Rain-Harness-Coat to suit their unique shape and coloring!