101 Dalmatians + Friends for Cath Kidston

 

At 7am, Shelton Street, nestled in the heart of Covent Garden, is usually a quiet and tranquil place, with commuters walking to the tube in the early morning sunshine, a couple of joggers pounding the pavements and coffee shops just opening up their shutters; however, here at PetLondon Models we knew this wouldn’t be the case as we were tasked in providing 25 dogs for the launch of Cath Kidston’s brand new 101 Dalmatian range in collaboration with Disney.

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Queuing up to Checkout

Our assignment was to provide 6 Dalmatians to be stars of the show, with 20 other dogs of varying sizes, ages and breeds to support them. Even though not close to the 101, it sure felt like it, as it was possibly a record number of dogs in one location at one time in recent history for PetLondon Models.

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Forming an orderly queue…

The 6 Dalmatian stars rose very early with their owners to get over to Covent Garden. For the participants it was a great experience. “We as owners, were a little nervous on arrival not really knowing what to expect!” said Celia, the owner of Suzy and Bebe. “We were put at ease immediately by the warm welcome to both ourselves and the dallies and was impressed with Adams professional handling of all the dogs.”

The Dalmatians came from near and far, very reminiscent of the film, to partake in the earlier part of shoot taking place in the store itself. Below from left to right we have the six superstars: Roo, Bebe, Suzy, Dolly, Mylo & Domino. We had a truly magical tear-jerking Disney moment, as Mylo & Domino found out they were siblings and have been reunited years later on this shoot. After the shoot was done, they were seen walking side-by-side to go for some brunch and a paw-to-heart.

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Mylo and Domino litter siblings united after years apart!

 

The goal of the shoot was to get some amazing shots of the Dalmatians in store and outside the store in some fun and candid setups. This included Bebe placing her paws on the counter pretending to pay for her goods, Roo walking out the shop happy as can be with a shopping bag in this mouth and a couple of the models sniffing around the shop itself looking at the Dalmatian emblazoned merchandise.

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The Disney range itself is very varied with different designs and motives across a wide range of products; from tote bags to umbrellas, purses to socks, pyjamas to aprons each is classically Dalmatian themed, both for adults and kids alike. The range is available across all stores and online for the UK, and in selected international outlets. Please check here.

 

Whilst this was taking place, in a courtyard just around the corner, the rest of the supporting cast and crew arrived. Not only did we have twenty dogs, but also one human model for every animal. The cast included a range of typical dogs seen out shopping on your local high-street, so we had a varied collection of supporting cast including: Poodles, French bulldogs, Pugs, Jack Russell, Sausage Dogs, Spaniels and a lot more aside! The models were to each have a canine companion for the duration of the shoot. The dogs definitely chose their new pet parent for that morning and after a lot tail wagging and sniffing , we were ready to start the second part of the shoot taking place outside the store.

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Lolly, Bix, Peggy, Lola and Milo chilling out on set

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Models getting to know their new pet parents

The aesthetic was to line them up along the shop front with the Dalmatians at the front of the line, with each dog and their model forming a somewhat orderly queue behind. It was a very high energy set with so many models both human and canine together, but some amazing shots were taken. Lots of squeaking, clapping, barking and cheering to get the attention of the dogs. After some readjustments and repositioning of certain dogs, the camera team was able to snap some fantastic shots.

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Getting the pawww-fect shot

The hallmark of any successful job is finishing early, and this assignment finished a full 60 minutes ahead of schedule. All the dogs were pawfectly awesome and were as good as gold considering all the excitement.

 

Virgin-Dogs on a Train!

Virgin Trains contacted PetLondon Models with a very exciting job; six dogs and one snake would be taken on a train journey from London to Newark as part of their new advert, promoting Virgin’s pet friendly policy. Customers can bring up to two domestic animals with them on their Virgin Train journeys for no extra cost, so you can enjoy the festive adventures knowing your pets can be part of the fun.

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The lucky animals chosen were Eric, the Harlequin Great Dane; Darcey, the Poodle; Quincy, the British Bulldog; Atlas, the Pyrenean Mountain Dog; Dorothy, the Yorkshire Terrier; Maisie, the West Highland Terrier and Cleo the snake.

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The team assembled at Kings Cross, ready for their round trip to Newark. There was an wary morning meet and greet so all the animals, large and small could get acquainted and have a good sniff!

The train had a first class carriage reserved for the animals, making sure all the pets and their handlers were comfortable on their journey. PetLondon’s Animal handler Adam made sure the dogs were settled in and let them get used to their new and exciting surroundings before the shoot began.

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The photoshoot included lots of fun tasks, including the dogs playing board games, reading the paper and enjoying the view from the train window. Other shots included four dogs sitting in a pod of four and enjoying the journey together. The dogs were even served some special food and beverages and had their tickets checked by a Virgin Trains Inspector.

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The dogs all found the carriage very comfortbale. Virgin Trains’ refurbished interiors provides the best possible customer experience whatever your species ahead of the arrival of the Virgin’s Azuma trains in 2018awfcf6euwxzbhhxifpflbugxczbzar5k_virgin_trains___2_

Darcey watching the world go by

The dogs seemed very relaxed on their journey, particularly Quincy who looked right at home having a well deserved lie down on one of the tables and Darcey who especially ended the view from the window and watching the world go by.

There was also a non-canine on this shoot! Cleo the snake also did a great job showing that Virgin Train’s pet friendly policy is not just for dogs. Cleo is a Royal Python who is four foot long. She is very calm and enjoyed all the limelight.

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Snakes on a train

All the animals involved did a fantastic job promoting Virgin’s pet friendly policy, and enjoyed their exciting first class adventure. Well done to all those involved!

Starina for VOGUE

Vogue China were in touch with PetLondon Models looking for a cat to star in one of their editorials for the June edition of the magazine. The cat selected was Starina the British Shorthair, who is no stranger to the camera, and has featured in a number of exciting shoots such as the recent project with Thomas Cook. Starina has an incredibly unique look, with stunning ‘David Bowie’ style eyes, one pale green and the other bright blue.

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Starina is an incredibly calm and relaxed cat, and loves being in front of the camera.”Starina was walking around the studio all day like she owned it“, Saz, Starina’s owner joked. Starina’s chilled attitude and model behaviour impressed the whole Vogue China crew, who were able to get all six shots they hoped for. Regina Chan, Fashion and Accessory Editor, adored Starina so much, that she now follows the feline’s Instagram account.

Saz also commented that the crew made the pair feel very comfortable, and Starina seemed very relaxed during the entire process: “It was one of my favourite shoots, and we had a great time.  Starina kept herself entertained during the day by playing with the brightly coloured backdrop paper on set.”

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Playing with the set

 

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Modelling with a range of models, shoes and bags, Starina’s love of all things luxurious meant she was a perfect fit for the shoot, and looks natural and relaxed surrounded by the designer products. Starina was a particular fan of sitting in one of the luxury handbags, and made herself very comfortable and had a well deserved cat nap. Using Starina’s favourite chain toy, the crew were able to get her attention and get some fantastic shots of her in the bag.

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The image below was taken just after Starina’s shut eye, and turned out to be one of the best shots of the day.

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Staring did a fantastic job, and the spread came out beautifully. Keep an eye out for more Starina in the future!

Dobby for Racecourse

The Beverley Racecourse contacted PetLondon Models seeking a very special hound to attend their annual Ladies Day event. They knew exactly which breed they were looking for! A Dachshund who would be wearing a specially fitted ‘Dasch Cam’ during the event. We got to work and sent them details of all our Dachshund models who fit this brief. The job was to take place in East Yorkshire near Hull.

After some contemplation the lucky chosen dog was to be DOBBY. This rather famous little chap is a great personality and loves going on adventures.  Still under one years old, Dobby has a great list of special skills and tricks and already has several model jobs with PetLondon under his belt.

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There was a lot of press interested in Dobby’s attendance at the event and several articles were published surrounding the story. The public were very excited for the chance to meet Dobby at the races. Normally when Dobby leaves the house he is always being stopped by people wanting to say hello to him and he is somewhat of a celebrity in his local town.

3Dobby was looking very handsome on the day of his event and set off from the Midlands with his owner wearing a very dapper bow tie that would be sure to impress the ladies.

Upon arrival he parked up and came onto the grounds where he was introduced to his co-star Rosie and had his special camera pack fitted.

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Dobby loved exploring the Westwood course and meeting lots of new people. Dobby’s assignment was to capture all the glamour of the races on his ‘Dasch Cam’. Thousands of attendees had dressed up in their finest attire, hoping to get spotted for the best dressed competition. Dobby made his rounds all the way around the racecourse, sniffing out all the best looks (and shoes!) to be found. All this was captured to create a fantastic social media video that we are delighted to share with you below.

Cooper for FEARLESS

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A fun job request came in from the University of Northampton. They knew exactly what they were looking for! A Blue/Grey French Bulldog with a white patch on his/her chest to open and close their fashion show and to be the star visitor for the event.

We were provided with a copy of their invitation that featured a French Bulldog that they were trying to match as closely as possible. We had a couple of options for them to choose from that fitted this precise brief. After exchanging several model profile details and checking availability with some of our dogs and handlers the chosen Frenchie was the very lovely Cooper !

This was a great choice. Cooper is extremely friendly with everyone, very well socialized and used to lots of people around him. He accepts cats, very friendly with all dogs and loves children. He is very relaxed in busy environments. He can sit, shake, stay and give paw and learn special requests .

Unlike some of our jobs, this client was very well organised and left of plenty of planning time, so Cooper had quite a while to get ready for his trip and look forward to the event.

On the day of the show, Cooper and his handler travelled up on the train from London. They arrived to find that Cooper was presented with a specially prepared and branded dog coat so that he would match the theme of the evening. The colour really suited him.

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Cooper loved his raincoat!

Cooper had a specific schedule and plenty of time to relax, rest and enjoy meeting everyone. Everyone was very excited to meet with him before the show started and lots of people wanted to take pictures with him of course.

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Cooper is a very well behaved and boy and was able to roam freely around the venue taking in the sights and showing off his new coat.

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Cooper was the star of the event and everyone absolutely loved him. When it was time for the show to start Cooper took pride of place at the front of the show.

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The client was very happy with the the models performance and even dropped us a message saying  “Just a note to say that Cooper the French Bulldog was a complete success, he did everything and more that we needed him to do. Cooper welcomed our VIP Guests on the steps of the University, then moved to the Art Gallery, then he queued up for an ice cream and then walked to the front of the Marquee and laid down in exactly the spot we wanted him to – PERFECT!”

Well done to Cooper for a very successful assignment and on being able to being smiles to so many faces 🙂

Stella for CIF

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Cif are cleaning the roof of the O2! The O2 arena’s roof will take 72 days to complete.The iconic multi-purpose indoor venue in Greenwich, London, is currently midway through a dramatic make-over as part of Cif’s ‘Before & After Project’, which will see the 50 metre building receive a spruce up using the floor cleaning product.

The lengthy project, which aims to turn the building’s roof back to its bright white colour, is being documented on the the brand’s official Facebook page and website. To help promote the project CIF called on PetLondon Models to provide a cat to star in their viral video.

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The chosen kitty was Perla the Persian, a stunning female cat who is almost pure white but with some striking markings. She attended for filming in a location flat specially selected because of its view of the O2 from its living room window.

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Perla was given some time to explore the new environment and settle in and she particularly enjoyed chilling on the windowsill. For one of the scenes the female actor was to hold Perla whilst speaking to the camera. Perla was happy to oblige in a cuddle and show off her gorgeous coat to the camera.

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Perla is a true professional and as usual gave an outstanding performance for the client. You can watch some of the final footage below and this is being aired across CIF’s social media channels and as viral videos.

#CatsOnaPlane

A recent and very top secret project we have been working on a PetLondon Models HQ was a multi-cat job involving some very unusual requests! The assignment involved a large group of friendly felines needed for filming on actual airplanes at an Airport.

This job was for both Thomas Cook Airlines and its sister Airline, Condor. The airlines wanted some cats to test out the comfort of their new Airbus 330 and Boeing 767 and to create entertaining, promotional viral videos. The resulting footage and images were to become part of the #CatsOnAPlane campaign. The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Travelling with animals by air, especially with cats is very difficult when you live in the UK  so this was a unique and one-off experience for some of our models to try out being in the actual cabin of a plane!

The initial brief was very detailed. There were ten roles up for casting and PetLondon Models was asked to help suggest cats for each position. Each character we had to fill had a brief about their individual personalities. We studied the storyboards and cross-checked these against our books to see who would be fitting for each role. In the end a variety of options went over to the client for each of the characters to be cast and they then had the difficult decision of selecting the final few. For many jobs there is strong competition for each position and behind the scenes the clients are often choosing between a few animals for each role.

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Once word was in of the clients final choices, the excitement began for many of our cats and handlers. The filming schedule spanned nearly a full 24-hour period. Travel arrangements and schedules had to be carefully planned in advance and practise began for each cat to get used to what they would need to do on set.

First up we had Starina. She was chosen for the role of “Princess Pamper”. Having worked with Starina on many previous occasions we certainly agree this was the perfect character for her to play! “Princess Pamper (Pamps to her friends) is a lover of the finer things in life.She was chosen because she’s renowned for her demanding demeanor.For Pamps to be happy she requires a certain set of guidelines to be adhered to. If all her needs are met, it’s a smooth ride for everyone”

Starina is a very easy-going cat who is used to going on lots of outdoor adventures. It was her first time on a plane but she took everything in her stride and took some time to select her favourite seat!

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Starina Settles Into Her Preferred Seat

Starina enjoyed looking out the window and meeting all the crew on set. Once it was time to get filming, she was as ever, ready to perform for the camera! This sweet girl has the most stunning eyes, one blue and one green.

Here is the final footage of Starina’s filming that we are delighted to be able to share with you. The online ad shows Starina relaxing on Thomas Cooks newly refurbished A330 and has subtitles to show what she might be thinking.

 

Next, was the role of “The Stray Siblings”. There were several litters in the running for this position but in the end it was six adorable Chausie brothers and sisters who were selected by the client. Only three were used in the footage but they took the filming in turns and this enabled the babies to get some rest in between the swaps. They loved all the excitement though and could not get enough of their first big adventure!

“Ben, Jane and Alice Stray are 3 siblings. They’re well known as the toughest, most challenging and rowdy bunch of testers… and they know it. They know how to push the buttons of cabin crew and how to truly stress test the friendly customer service.”

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The Chausie Kittens enjoyed all the excitement of exploring somewhere new

Here is their final footage. As you will see, these babies truly enjoyed themselves, having time to explore and play, watch some in-flight entertainment and then after all that excitement, taking a nap with their teddy bear!

 

Next was the very distinguished Zinedine. Zinedine (nickname Zinny) was cast as “Quality Ken”. “Quality Ken is a total cynic, he’s hard to impress and he knows it. He plays his cards close to his chest – he hates to show anyone what he’s really thinking… even if it’s good!Ken’s lived a quiet life, he’s the eldest of 18 brothers and sisters…always the most reliable. He doesn’t often let his hair down. Ken is one of those cats who’s ashamed of his feline instincts. Behaving cat-like demeans the air of authority he has worked so hard to achieve.”

Zinny is a six year old male Persian from London. He is very confident with being an actor and enjoys meeting new people or trying new experiences. Arriving at the airport he was not phased by the hangar but did appreciate a cosy blanket to snuggle up in.

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Waiting Patiently for the Camera Crew to get ready….

IMG_4989Sweet Zinny is a most expressive cat and his film reel certainly demonstrates this and entertains viewers about the airlines newly refurbished fleet. He was so cosy and happy in his seat that he was quite miffed when it was time to leave!

 

Finally we had brothers Orpheus and Ryder. These Norwegian Forest Cats are the best of friends. They enjoy to do everything together and so this was a perfect opportunity for them to be side by side. They were both working on the Condor Plane.

Orpheus played the role of “Captain”. Captain is a more senior role and he is a well versed flyer who has flown with Condor for a lifetime. He enjoys the welcome and warmth hwereceives on every flight. Orpheus performed like a true pro as he quickly settled into the new environment and relaxed into his comfortable seat.

One lucky cat was chosen to travel business class and this was Ryder! With his stunning pure white coat he looked very elegant in his oversized and reclining seat and was able to fully stretch out. He even managed to operate the controls himself.

This project was a delight to work on for all the handlers, crew and animals involved. As a special sneak peak we have some behind the scenes footage to be able to share with you if you have have ever wondered how on earth his all gets put tougher

The fabulous collection of viral ads are currently being promoted across Facebook, Instagram and Twitter.

Tom Morey, senior group marketing manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Boden Summer Holidays

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Jonnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia

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The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.

The brief came in for a couple of lucky PetLondon Dog Models to star in their Spring/Summer  Campaign. At  PetLondon HQ we were given a  list of desired breeds and we set to work checking availability and putting forward a selection of animals for the client to choose from. The lucky chosen dogs were; Gizmo the Pug, Luna the Dalmation, Woody the Irish Terrier and Freddie the Parson Russell Terrier. They all headed of to a photographic studio in North Acton.

Upon arrival everyone got to meet the crew and it was clear that it was very fun summery “off on holidays” themed shoot. Our dogs were posing with their suitcases packed and their best summer gear to really get into the spirit!

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Gizmo is Packed and Ready to set off on his Summer Hols!

Gizmo the Pug who certainly has his own summer wardrobe and accessories at home was straight on set and happy to pose getting packed up or relaxing on a deck chair. This charming and very photogenic pug always delivers on camera.

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Freddie, is a eight year old Parson Russell Terrier. He is very good at posing for photos and has good obedience skills and agility. An active and fun loving boy he is food and toy motivated and  fantastic with children and other dogs. With his very symmetrical facial markings he is a perfect model to photograph.

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Luna has her hat & scarf and is clearly a seasoned traveller

Luna is a four year old Dalmatian. Luna is very experienced on set and in front of the camera, she is a delight to work with and a stunning example of the breed.

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Wolfie takes his time to pick the perfect pair of sunglasses

Last but not least, Wolfie is a four year old Irish Terrier. He is very calm and excellent at fetching and recall. One of his favourite things to do is to play with a ball and roll around in the garden with children.

All the dogs and handlers involved on this shoot really enjoyed themselves. It was a fun day at the studio. They all performed excellently and were given a glowing review from the client. Well done everyone, we think the snaps are fabulous too!

The images from the shoot can currently be found on Boden’s media channels; online, Facebook, Instagram and Twitter.

“We were totally impressed by all of the dogs and handlers you sent us- the shoot went so smoothly and we got all of the shots we wanted!” Quote from Client emailed after the shoot

Corgi Trio to Celebrate the Queen’s 90th

To celebrate the 90th Birthday of Her Majesty the Queen, Vauxhall developed a special Astra this year to pay homage to the Her Royal Highness. It features some amazing added extras, including a retractable red carpet, specially designed corgi booster seat and unique decals.

In order show off the fantastic car to its full potential Vauxhall called on PetLondon Models to supply a group of Corgis for their photoshoot. We had the perfect brothers on the books for such a booking. Sebastian and Xavier are seasoned models who have attended many previous shoots and their new brother Edward had just joined the family recently. This happy trio were the perfect match to star in the royal Astra photoshoot

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It was to be a very early start for the boys! They had to be ready at Buckingham Palace in the wee hours of the morning at 5am in order to avoid the hectic London traffic and tourists.

They arrived to find the very special Vauxhall car waiting for them. This unique vehicle had been fitted out to make sure Queen Elizabeth II and her Corgis would have everything they could ever need to be looked after in the royal manner.

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It was a great shoot and the boys really enjoyed having the spotlight on them!

Full spec for the Royal Astra includes; ‘Corgis On Board’ sign displayed on rear windscreen, Corgi booster seat, Union Jack cushions, Retractable red carpet and ‘Liz & Phil’ front windscreen sun visor strip and the doggy Windscreen wiping waving hand.

The boys took part in various shots including sitting inside and outside of the fantastic vehicle. They loved all its features that were so perfect for their breed! They posed for some group shots and also had some solo appearances.

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Her Majesty has been a Vauxhall owner for more than 50 years, with all her cars finished in Balmoral Green – a bespoke deep green colour not normally supplied by Vauxhall. ‘MYT 1’, Her Majesty the Queen’s 1961 PA Cresta Friary Estate was a personal favourite, serving the royal fleet and containing a number of interesting features like fishing rod holders built into the roof and a gun rack.

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The Vauxhall Astra is an iconic Brit-built car which has been a fixture on our roads for over 35 years. With one in four Brits having owned or driven an Astra during their lives, the Astra can be considered a legendary part of the British car industry.

 

Harvey Nichols Menswear Launch

A dozen PetLondon Model dogs descended upon Knightsbridge to promote the launch of department store Harvey Nichols new menswear department that is selling clothes by 270 designers in Central London.

Harvey Nichols, founded in 1831, is a British department store chain with a flagship store in Knightsbridge, London. It sells fashion collections for men and women, fashion accessories, beauty products, wine and food.

To celebrate the grand opening of the newly refurbished and relaunched menswear department some talented dogs were called in from us. A total of three different breeds all in groups of four; Bulldogs, Greyhounds and Afghan Hounds. At PetLondon HQ there was a lot of preparatory work needed. We set to task putting together some quads who would be happy working together and also had to take a series of measurements that would be used to create some custom-made outfits for each dog.

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Since some of these breeds were especially tricky shapes, this called for some of the owners to get creative with their sketch pads and we were especially impressed with some of the submissions.

The event called for a very early start and some of our models set off very early in order to make it in time for the 7am meet and greet. This was a chance for all the dogs to get familiar with each other and for the male model appointed to each group to get acquainted with his animals. All the dogs were in high spirits and excited by all the fuss and extra attention they were recieving.

 

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First on the schedule was a photoshoot with a photographer outside the stores main entrance and also on the square to the side of the store. The dogs posed in their groups of four of a breed with the male models.

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From Left to Right, The Bulldogs; Queenie, Louie, Coco and Olive

Each dog’s outfit co-ordinated with what the human model was wearing. The Bulldogs that included sisters Coco and Olive, along with Louie and Queenie were wearing raspberry pink polo shirts and navy gilets.

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From Left to Right; Norman, Suki, Lurch & Jet

The Greyhounds’ outfit was our personal favourite, they were wearing tailored suits complete with shirt collars and ties. All of the dogs in this group were especially charming and friendly. They looked so professional and dapper and the colour scheme suited them perfectly.

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From Left to Right; Iraida, Lucca, Trieze & Louis

Finally, the Afghan Hounds in their bright orange cashmere. These girls and boys were from different owners but all related in that they all shared the same father. It was a great chance for a family reunion and there was much excitement all round. These dogs are show-stoppers, with their elegant flowing locks that were blowing in the wind, they were impossible to miss.

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A variety of fabulous shots were taken of all the dogs, both static and on the move. Many of these made it onto social media and into the evening press with a great response from the public.

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After the still shots next was a promotional walk around the perimeter of the store to hand out Harvey Nichols goody bags to the surprised but exceed passers-by.

PetLondon Models also took some behind the scenes footage. Here you can see the Greyhound group doing one of their walks outside the Knightsbridge store. A lot of passers-by did a few double-takes. Its not every day you see such a sight, even in London!