Starina for VOGUE

Vogue China were in touch with PetLondon Models looking for a cat to star in one of their editorials for the June edition of the magazine. The cat selected was Starina the British Shorthair, who is no stranger to the camera, and has featured in a number of exciting shoots such as the recent project with Thomas Cook. Starina has an incredibly unique look, with stunning ‘David Bowie’ style eyes, one pale green and the other bright blue.

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Starina is an incredibly calm and relaxed cat, and loves being in front of the camera.”Starina was walking around the studio all day like she owned it“, Saz, Starina’s owner joked. Starina’s chilled attitude and model behaviour impressed the whole Vogue China crew, who were able to get all six shots they hoped for. Regina Chan, Fashion and Accessory Editor, adored Starina so much, that she now follows the feline’s Instagram account.

Saz also commented that the crew made the pair feel very comfortable, and Starina seemed very relaxed during the entire process: “It was one of my favourite shoots, and we had a great time.  Starina kept herself entertained during the day by playing with the brightly coloured backdrop paper on set.”

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Playing with the set

 

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Modelling with a range of models, shoes and bags, Starina’s love of all things luxurious meant she was a perfect fit for the shoot, and looks natural and relaxed surrounded by the designer products. Starina was a particular fan of sitting in one of the luxury handbags, and made herself very comfortable and had a well deserved cat nap. Using Starina’s favourite chain toy, the crew were able to get her attention and get some fantastic shots of her in the bag.

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The image below was taken just after Starina’s shut eye, and turned out to be one of the best shots of the day.

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Staring did a fantastic job, and the spread came out beautifully. Keep an eye out for more Starina in the future!

Dog Fashion Trends for the Summer!

It’s almost officially summer here in London. That means it’s time to catch up on hot summer trends of 2016. As Elle Magazine puts it, here are “key ways to wear neon without looking like a traffic cone.

PetLondon stays on top of seasonal trends. Our pet product lines are always updated to match current in-style fashion items for humans. This summer, neon will be a popular trendy fashion statement across the UK. We want to make sure your furry friends are hip for the summer.

PetLondon offers a variety of neon products that can be worn separately or coordinated. From harnesses, to hair bows, collars, and much more. We are confident these will be on trend for 2016 and perfect for your canine. These products are suitable for parks, vacations, and city walks. Wherever you go, passing dogs and owners will probably be super jealous of your pup.

The most recent accessories in our neon line are the Puppia Harnesses. This chic item comes in a variety of colors and sizes to fit most breeds of dog. No matter the occasion, your pooch will be looking picture perfect and fresh for the coming summer months.

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Neon RiteFit Puppia Harness in pink, orange, green, and blue.

The Puppia Neon Harness II is a RiteFit style. This means that the harness does not need to pass over your dogs head. It can be buckled up around them. This suits breeds that dislike having anything pass over their hand and also dogs with large heads relative to the size of their neck. The other bonus of this style of harness is that the shoulder straps can be adjusted, so you can make the neckline bigger if needed. This may be needed for dogs who are normally hard to fit or are in between sizes. Sturdy metal Double D rings for safety on the back, so you can clip your lead around both. The Neck has Velcro and two buckles for an exact fit! The chest belt is adjustable and fastens with a sturdy plastic buckle. Matching leads are available. They are vibrant and full of fun vibes. The inside of the harness is lined with a thin layer of breathable padding keeping your pup comfortable in this summer heat.

If you don’t want a harness, we’ve got you covered! PetLondon also offers Neon Glitter Collars. These dog collars come in a variety of colors and sizes. From a vibrant yellow to a hot pink, these collars are sure to catch eyes in the streets. They’re also great for safety reasons, keeping your pet highly visible.

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Neon Glitter Collar in blue, pink, orange, and yellow.

 

Easily adjustable and a comfortable fit, these collars will make your pup stand proud as they walk down the street.

You can’t have a collar without a leash. Don’t forget to grab yourself a matching Neon Lead.

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Neon Lead in pink.

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Neon Lead in green.

The Neon Leads come in a variety of colors and are super sturdy for both small and large dogs. Walks are good for people, but great for dogs. Make sure you keep your pup active this summer.

Accessorise your pooch! Now that your furry friend has a neon harness, collar, and lead, you’re going to want to make sure they are accessorised too. PetLondon carries a variety of accessories to beautify your canine. These Neon Hair Bows are fit for both male and female dogs.

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Neon Hair Bow in pink, orange, yellow, and green.

 

Now that you have some ideas for your pooch, make sure you get out and start shopping today! You don’t want your pup behind on the latest trends. We have everything you need here at PetLondon. The showroom is open Monday – Friday 10:00am to 6:00pm and we are pet friendly. So bring your furry family. We love making new friends.

Boden Summer Holidays

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Jonnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia

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The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.

The brief came in for a couple of lucky PetLondon Dog Models to star in their Spring/Summer  Campaign. At  PetLondon HQ we were given a  list of desired breeds and we set to work checking availability and putting forward a selection of animals for the client to choose from. The lucky chosen dogs were; Gizmo the Pug, Luna the Dalmation, Woody the Irish Terrier and Freddie the Parson Russell Terrier. They all headed of to a photographic studio in North Acton.

Upon arrival everyone got to meet the crew and it was clear that it was very fun summery “off on holidays” themed shoot. Our dogs were posing with their suitcases packed and their best summer gear to really get into the spirit!

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Gizmo is Packed and Ready to set off on his Summer Hols!

Gizmo the Pug who certainly has his own summer wardrobe and accessories at home was straight on set and happy to pose getting packed up or relaxing on a deck chair. This charming and very photogenic pug always delivers on camera.

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Freddie, is a eight year old Parson Russell Terrier. He is very good at posing for photos and has good obedience skills and agility. An active and fun loving boy he is food and toy motivated and  fantastic with children and other dogs. With his very symmetrical facial markings he is a perfect model to photograph.

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Luna has her hat & scarf and is clearly a seasoned traveller

Luna is a four year old Dalmatian. Luna is very experienced on set and in front of the camera, she is a delight to work with and a stunning example of the breed.

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Wolfie takes his time to pick the perfect pair of sunglasses

Last but not least, Wolfie is a four year old Irish Terrier. He is very calm and excellent at fetching and recall. One of his favourite things to do is to play with a ball and roll around in the garden with children.

All the dogs and handlers involved on this shoot really enjoyed themselves. It was a fun day at the studio. They all performed excellently and were given a glowing review from the client. Well done everyone, we think the snaps are fabulous too!

The images from the shoot can currently be found on Boden’s media channels; online, Facebook, Instagram and Twitter.

“We were totally impressed by all of the dogs and handlers you sent us- the shoot went so smoothly and we got all of the shots we wanted!” Quote from Client emailed after the shoot