Arthur for DogBuddy

A fun and very hands-on  job that came into PetLondon HQ was one requiring a medium sized dog with lots of personality and the ability to do various actions including some active jumping on set. The assignment was for DogBuddy. They are a company that will find Dog sitters, Dog walkers and Dog boarding services near you. Dog Buddy aim to provide a comfortable and caring home from home.

photo.jpg

DogBuddy were planning a big campaign shoot for a some promotional images to appear on the London Underground. Their campaign message was all about promoting the fact that you would not spend your holiday in cage so why should your dog?

Once a full brief had come in with all the actions required and that the dog should have a very expressive face, we set to working matching up the perfect PetLondon Model for this unique shoot. Lots of of options went back and forth but it was Arthur who was chosen in the end as the perfect model. Arthur is a three and half year old Labradoodle. He is a happy-go-lucky dog who absolutely love attention and meeting new people.

arthur4.jpg

Arthur arrived at the studio very excited and ready to get his perfect shots. He had a quick prep and got to know everyone on set including the crew and make-up-artist. We do not really use make-up on the animals but this made for a fun picture and Arthur enjoyed being pampered!

arthur3.jpg

Arthur really enjoyed all the attention being on him and could not wait to get started in front of the camera. He knew he was the real star of the day.

giphy.gif

Arthur has done several theatre rolls and is very well trained in Agility, he often competes in outdoor shows. He was more than willing to show off how fun it was to jump over his hurdle. In post-production the hurdle could be edited out to show Arthur’s action leaps.

111There were some real humans at the shoot too and they were the ones who had to sit in a “cage” whilst Arthur was free to roam about and have fun. Here is one of the final shots. The playful message showed some role reversal to promote a cage-free holiday for your dog.

giphy-1.gif

Arthur took everything in his stride and had an excellent time! He loved all the attention on set and had a fabulous adventure.

Look out for his friendly face on the London Underground, he is sure to make you smile.

Hammersmith.jpg

Dinner With Poppy

Feeding your pup is a meaty affair. Supermarket aisles are chockablock with dog food and treats, claiming to do everything from cleaning your pups teeth to teaching an old dog new tricks. A lot of what is on offer is heavily processed, and not as natural or healthy as the packaging would have you believe! A quick Google of dog food ingredients is enough to put you off the tinned stuff for life.

Every dog is different, and there is no perfect answer, but one of the easiest ways to know what your dog is eating is to put it together yourself. If the idea of cooking for your canine gets you into a cold sweat, don’t fear! PetLondon are here to give you a helping hand. It is not as tedious and messy as you might think, so put your nicest pinny on and rustle up a little gourmet feast for your pup tonight.

(Just a quick reminder before we get into the good stuff, PetLondon wouldn’t recommend overhauling your dogs diet overnight, any big changes can make their tummies funny. Take the time to slowly tweak their diet)

Choosing the ingredients for your dogs meal is as easy as 1, 2, 3. You need the energy, the greens and the protein. We’ve jotted down Poppy’s favourites to give you an idea:

The Energy: Brown Rice or Sweet Potato

The Greens (and the orange): Poppy loves kale, green beans, brocolli and spinach. Feel free to pick and mix your veg of choice, just avoid garlic and onions. If in doubt- Google! There are lots of lists of dog friendly fruit and veg, and we’ve got a couple saved to our Pinterest page.

The Protein: Turkey, beef or chicken.

The Extras: Poppy gets an adult multi-vitamin, and Pro-fibre (available from all good veterinarians).

You can rustle up a batch of your energy on a Sunday afternoon, if you have a spare thirty minutes pop a big pot of rice on the stove or throw a couple of sweet potatoes in the oven to bake. Once cooked, let it cool down before storing in your fridge.

Poppy has all her veg steamed, but choose whatever method works for you. You want it soft enough to dice up with the rest of the dinner, whether that means boiling your carrots or sautéing your spinach, do what works for you!

You can cook up your protein in advance too, Sunday afternoons are the perfect time to get busy in the kitchen and will make it easier for the rest of the week. If you’re making a Sunday roast for yourself, cook a little extra meat and put it aside for your pup. (Do make sure you don’t put any seasoning or sauce over the meat you’ll feed your pup though!) Meat won’t last the whole week, but you can prep enough for a couple of days.

Each evening muddle together your energy, greens and protein. Mix it together in the same way you would for a small child, and your pup will never notice they’re chomping down on kale.

Poppy also has an adult dog vitamin and Pro-fibre with her meal, they both go down easily by smashing the vitamin into a fine powder and stirring  them both through her dinner.

Have fun getting creative in the kitchen, and if you do decide to cook for your pup take a photo and tag us @PetLondon– Poppy would love to see your doggy dinners!

Sunglass Style for Dogs

It may seem at first quite amusing, the thought of a dog in sunglasses! However, just as they can help humans there are ways in which they can help dogs….This can be to protect your dogs eyes from  wind, sand and the sun’s ultraviolet rays.

Summer in London, well it must be coming soon ?!? Let’s not give up hope.

c

Older dogs with eye conditions or age-related cataracts will especially benefit from improved vision outdoors on a sunny day if they are wearing sunglasses. Its also something to consider if your dog likes to ride on a bike or with their head out of a vehicle window because it provides some protection against blowing particles.

               dogs-biking-basket

We have tried and tested many different models on our own office CEO, Poppy the Morkie. A frequent traveller to Florida and also a senior girl, makes her an excellent candidate for benefiting from some eye protection. She really seems to enjoy wearing them when its sunny, we think she can feel the effects. Poppy certainly seems to tolerate wearing them very well and there is a noticeable difference when she goes indoors that she knows it is time for them to come off.

IMG_3175.JPG

Ever the Fashionista, Poppy co-ordinates hers with a hot pink, crystal embellished hair bow

 

 

The current model that we carry is available in pink and smoke We have found this model to be the best on the market. The design has really improved in the past few years from some of the original models and its now both very lightweight and very easy to fit. These dog sunglasses are designed especially for the shape of a dogs face to have a comfortable fit. They have a wider nose bridge, offer 100% UV protection and shatterproof polycarbonate lenses. An adjustable strap goes underneath the dogs chin and around the back of their head. We *love* the added touch of the bone on each corner that acts as an adjustable touch and the pink shades have a tiny crystal heart in the corner as an added design detail.

IMG_3172

An Added Bonus… you can take some SERIOUSLY CUTE Selfies!

Most dogs take very well to getting used to their sunglasses. They tend to appreciate the experience more when they can actually feel the benefit so use them for the first time outdoors when its actually sunny. It may feel a little weird for them the first couple of times but build up their usage gradually over time.

Other tips for safety in the sun include;

-Keep pets inside during the hottest part of the day, from 12-2pm

-Ensure they have access to a shaded area when outdoors

-Always have cool, fresh drinking water available

-If you are going to be in the sun for extended periods, think about a pet sunscreen for you dogs delicate areas like nose and ears. Even a dog with a dark black nose, can experience long term sun damage and loss of pigment on their nose through extended exposure.

.

Boden Summer Holidays

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Jonnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia

Boden_UK_logo.png

The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.

The brief came in for a couple of lucky PetLondon Dog Models to star in their Spring/Summer  Campaign. At  PetLondon HQ we were given a  list of desired breeds and we set to work checking availability and putting forward a selection of animals for the client to choose from. The lucky chosen dogs were; Gizmo the Pug, Luna the Dalmation, Woody the Irish Terrier and Freddie the Parson Russell Terrier. They all headed of to a photographic studio in North Acton.

Upon arrival everyone got to meet the crew and it was clear that it was very fun summery “off on holidays” themed shoot. Our dogs were posing with their suitcases packed and their best summer gear to really get into the spirit!

crop

Gizmo is Packed and Ready to set off on his Summer Hols!

Gizmo the Pug who certainly has his own summer wardrobe and accessories at home was straight on set and happy to pose getting packed up or relaxing on a deck chair. This charming and very photogenic pug always delivers on camera.

fred summer             fred1

Freddie, is a eight year old Parson Russell Terrier. He is very good at posing for photos and has good obedience skills and agility. An active and fun loving boy he is food and toy motivated and  fantastic with children and other dogs. With his very symmetrical facial markings he is a perfect model to photograph.

1.jpg

Luna has her hat & scarf and is clearly a seasoned traveller

Luna is a four year old Dalmatian. Luna is very experienced on set and in front of the camera, she is a delight to work with and a stunning example of the breed.

Wolfie for Boden

Wolfie takes his time to pick the perfect pair of sunglasses

Last but not least, Wolfie is a four year old Irish Terrier. He is very calm and excellent at fetching and recall. One of his favourite things to do is to play with a ball and roll around in the garden with children.

All the dogs and handlers involved on this shoot really enjoyed themselves. It was a fun day at the studio. They all performed excellently and were given a glowing review from the client. Well done everyone, we think the snaps are fabulous too!

The images from the shoot can currently be found on Boden’s media channels; online, Facebook, Instagram and Twitter.

“We were totally impressed by all of the dogs and handlers you sent us- the shoot went so smoothly and we got all of the shots we wanted!” Quote from Client emailed after the shoot

Harvey Nichols Menswear Launch

A dozen PetLondon Model dogs descended upon Knightsbridge to promote the launch of department store Harvey Nichols new menswear department that is selling clothes by 270 designers in Central London.

Harvey Nichols, founded in 1831, is a British department store chain with a flagship store in Knightsbridge, London. It sells fashion collections for men and women, fashion accessories, beauty products, wine and food.

To celebrate the grand opening of the newly refurbished and relaunched menswear department some talented dogs were called in from us. A total of three different breeds all in groups of four; Bulldogs, Greyhounds and Afghan Hounds. At PetLondon HQ there was a lot of preparatory work needed. We set to task putting together some quads who would be happy working together and also had to take a series of measurements that would be used to create some custom-made outfits for each dog.

2

Since some of these breeds were especially tricky shapes, this called for some of the owners to get creative with their sketch pads and we were especially impressed with some of the submissions.

The event called for a very early start and some of our models set off very early in order to make it in time for the 7am meet and greet. This was a chance for all the dogs to get familiar with each other and for the male model appointed to each group to get acquainted with his animals. All the dogs were in high spirits and excited by all the fuss and extra attention they were recieving.

 

iii.jpg

First on the schedule was a photoshoot with a photographer outside the stores main entrance and also on the square to the side of the store. The dogs posed in their groups of four of a breed with the male models.

4.jpg

From Left to Right, The Bulldogs; Queenie, Louie, Coco and Olive

Each dog’s outfit co-ordinated with what the human model was wearing. The Bulldogs that included sisters Coco and Olive, along with Louie and Queenie were wearing raspberry pink polo shirts and navy gilets.

2.jpg

From Left to Right; Norman, Suki, Lurch & Jet

The Greyhounds’ outfit was our personal favourite, they were wearing tailored suits complete with shirt collars and ties. All of the dogs in this group were especially charming and friendly. They looked so professional and dapper and the colour scheme suited them perfectly.

1HN

From Left to Right; Iraida, Lucca, Trieze & Louis

Finally, the Afghan Hounds in their bright orange cashmere. These girls and boys were from different owners but all related in that they all shared the same father. It was a great chance for a family reunion and there was much excitement all round. These dogs are show-stoppers, with their elegant flowing locks that were blowing in the wind, they were impossible to miss.

1

A variety of fabulous shots were taken of all the dogs, both static and on the move. Many of these made it onto social media and into the evening press with a great response from the public.

CfbI8aIXEAAoj0w.jpg-large

After the still shots next was a promotional walk around the perimeter of the store to hand out Harvey Nichols goody bags to the surprised but exceed passers-by.

PetLondon Models also took some behind the scenes footage. Here you can see the Greyhound group doing one of their walks outside the Knightsbridge store. A lot of passers-by did a few double-takes. Its not every day you see such a sight, even in London!

 

 

 

 

PetShop Boys for Attitude Magazine

We are used to last minute bookings coming in but this one was super short notice! The booking was only confirmed at 5.45pm on a Friday evening for the following Monday. As the office is closed on weekends, we had to put on our speedy skates and get working immediately on this one. The brief that came in was for a total of eight dogs needed for a photoshoot with The PetShop Boys for a cover and feature shoot for Attitude Magazine. The dogs had to all be small breeds and no two could be the same breed. They also all had to be “cute”, but what dog isn’t?

We pulled together a great line up of available dogs, these included; Nemo and his sister Minnie the Poodle, Lilliput the Maltese, Matilda the Yorkshire Terrier, Kipper the Pug, Lottie the Cavachon, Maisie the Westie and Abby the Shih Tzu.

Everyone was very efficient at confirming their availability right away and excited about the fun shoot ahead after the weekend. They had just a few days to get ready, most of them taking a bath and getting brushed up to look glamourous.

Monday lunchtime we all headed off to Big Sky studios in Kings Cross. The whole group was scheduled to come a little early for a pre-shoot meet and greet with our animal handler Adam. It was very exciting for the animals to meet all their new friends and dogs and handlers all had a fun time mingling. There were a whole range of dog treats to be shared out and testing your friends treat was a highlight for some! Kipper the pug was especially in his element as he was mostly surrounded by female co-models and could not believe his luck at hanging out with all these lovely ladies.

During this time the studio area was being prepared and set up. The dogs had some off the lead time to run around together and get relaxed in their new environment. This chill time is important for groups of animals to feel calm and comfortable together.

IMG_2267

The Studio is prepared and some test shots taken

Then it was down to all the hard work. Each of the dogs was introduced to their co-stars, the Pet Shop Boys.  Pet Shop Boys are an English electronic pop duo, formed in London in 1981 and consisting of Neil Tennant and Chris Lowe. Pet Shop Boys have sold more than 50 million records worldwide, and are listed as the most successful duo in UK music history by The Guniess Book of Records. All that fame did not phase any of the canines and they each probably considered themselves the stars of the shoot.

First up, whilst energy was running high we decided to try for a possible cover shot. The set up was to be Neil and Chris sitting on a bright red sofa and literally surrounded by the dogs. It was a tight shot angle needed for the portrait shaped image so everyone had to squash in. A few of the little ones sat on laps and a couple of the dogs were positioned peeking over the back of the sofa. There were handlers on hand hiding behind the sofa to catch anyone who might have slid off!

Kipper.jpg

 

For a few of the shots, some of the dogs had to wear some props such as hats or sunglasses.

 

Here Kipper tries on a hat, as you can see he was quite taken with it and everyone wanted to get a picture of him in it. Just to his right you can see Poppy keeping a watchful eye on things.

 

The next series of shots were having all the dogs on their leads and them all to be held at once by Neil or Chris. The dogs were arranged by Adam into two groups of four, depending on who was getting along best and then four leads were to be held in each hand.

snap.jpg

Adam, the PetLondon animal handler practises for the shot with all 8 dogs being called towards the camera on cue.

The photographer for this shoot was Joseph Sinclair Being a dog owner himself he was great to work with and created a calm and friendly atmosphere for the animals.

It was a very short turnaround time since the magazine was due to be published in just two weeks after the photoshoot. Often in this industry there are much longer lead times and we have to wait months and months before the shots are released.

The credits for all the images below go to Joseph Sinclair and Attitude Magazine. We think they are fabulous and everyone involved did a fantastic job.

COVER

The Whole Gang on the Sofa with Neil and Chis. For this job a sneaky 9th dog, Poppy (she is the PetLondon logo dog ) snuck into the action, see if you can spot her! She had come along to supervise but for this shot the more the merrier and she was invited to join in.

 

7

From Left to Right PetLondon Models Minnie, Nemo and Lottie

 

150-DPI

And of course here we have the chosen Cover Shot. From Left to Right, PetLondon Models Matilda, Maisie, Kipper, Nemo, Lottie and Minnie

 

Poppy, Cover Girl for London Magazine

We had a lovely cover shoot for London Magazine last year using our French Bulldog model Harper and this year they approached PetLondon Models again looking for a fresh face to use for their March issue. This time the brief was for a white West Highland Terrier.

All of the PetLondon Models in this breed category were reviewed and the lucky chosen terrier was Poppy a gorgeous three year old from Worthing. Poppy has an excellent temperament and loves attention, she is also super cute in her profile pictures.

Poppy had a special bath right before the shoot to make sure she was as white as can be and was excited to be chosen for this opportunity.

Arriving on set it was clear why this breed had been chosen. The set was entirely white! The location was a stunning residential property where all the furniture, walls, carpets etc were all brilliant white. Poppy’s co-star  was a female model, you guessed it, all dressed in white.

Poppy was very patient and calm and posed for her two unique shots, one showing her in motion walking across a white rug and leaving a trail of paw prints as she went and another sitting to the side of the rug observing as the paw prints were hoovered up.

TLM1603900.pdf

Its always a special honour to be chosen for the front cover, especially for a prestigious publication. The London Magazine is all about hot property, cool design, heated debate. It is also classed as London’s largest circulation property magazine.

qqq

Dogs Dinner for Family Guy Launch

Here at PetLondon Models there is never a dull moment and it is not just all about photoshoots and feature films. We are also often asked to help with special events, parties and promotions. Some of these require a lot of behind the scenes planning and its always a delight to work on these exciting projects.

Griffin_family.png

Petlondon Models was commissioned  to create a unique event which was to consist of Food, Drinks, atmosphere and a crowd of canines, to celebrate the launch of a new DVD of one of America’s top adult cartoons; The Family Guy. Family Guy is created by Seth MacFarlane for Fox Broadcasting company. The series centres on the Griffins, a family consisting of 5 members and their anthropomorphic pet dog Brian. The mission was that this event, would be black tie, catered for dogs… and in honor of Brian, one of the main characters of the show.

Family-Guy-Event002

London’s first ever fine dining and cocktail bar for dogs was launched in celebration of Family Guy ‘s pet dog Brian. Season 11 is released on DVD on 7th November.

With tight numbers for the guest list, we gathered together some special canine fans of the show, who varied in shapes and sizes but were all well socialised and great at being around other animals. The selected few  were in  for a promising evening of treats galore.

One of the main stars of the evening was to be a Look-a-like for the main character of the show-Brian. After PetLondon Models pulling many options for Disney to review, the final choice was made to use Lobo. Lobo is a Northern Inuit Dog who resides in Devon. He can sit, lie down,roll over, do a hight 5, 2 high 5’s, gives his paw and even give his paw in Spanish.

Now that the guest list and star dog were chosen we had to set to work on some serious party planning. The requests for the evening included; luxurious dog bowls and cushions for all the animals, all in the brand colours of course. A canine mixologist, black tie serving staff, a 3 course menu, treats to take home and a spokesperson to announce the highlights!

For the entire evening the event was going to take over a pub in Islington. The guests were to have drinks, eat 5* specially prepared food and to mingle.  Film crews and photographers were capturing the whole event on camera.

DSC_0204

After arriving early to set up the room with all the props that included colour co-ordinated table clothes and paw print balloons, the preparing of the special food was done on site.

The delicious offering for the dogs was a 3 course meal served off silver platters. To start with was a Bow Wow Chopped Liver Bone Parfait. For the mains a choice of Paw Licking Chicken or Rovers Risotto & Meatballs. To finish some Pawtisserie selections!

MMMM

There were empty plates all round and the starter especially lasted just a few seconds on most of the guests plates before it had vanished from sight .

DSC_0205

Most guests preferred to sit at tables on chairs and ate in groups of 2-4 on a table. Anyone who could not manage to finish all their foods would most likely find a friend to their right who was happy to assist.

2

Family-Guy-Event007

Drinks were also well planned out for the guests. The special canine mixologist had prepared some “Dogtails” that included Hair of the Dog, Salty Dog and Mutt-ini’s. All used dog friendly ingredients such as mango and coconut and were served with a Rawhide Swizzler stick.

4.jpg

The Salty Dog was a firm favourite with many dogs reaching their third glass during the evening. Drinking straight from the cocktail glass did not phase anyone and they were probably wondering why their mealtimes could not always be such a civilised affair.

DSC_0214

Lobo enjoying the evenings delights

Lobo was the star of the show but took everything in his stride and remained calm an relaxed, unfazed by all the attention. As the largest dog at the event he stood out and enjoyed the events unfolding.

The evening was an outstanding success. The guests all had the time of their lives and to end off the night there was a specially prepared dog cake that featured Brian and the Family Guy logo.

DSC_0211

Many images from the evening appeared in the national press and were enjoyed by all those who saw them.

Putting Away Toys

We have all had the feeling when cleaning up a room strewn with toys, wouldn’t it be nice if Fido could keep his own toys tidy. Well that is not impossible! Have a go with these training tips and see if you can have your dog put his/her own toys away when requested.

IMG_2159.JPG

  1. Give your dog a toy and encourage him to hold it in his/her mouth with the cue “Take It” As soon as they have it, click the clicker and verbally praise them.
  2. Bring the toy box right next to you
  3. Call the dog over to you, so that if he/she released the toy in their mouth it will drop straight into the toy bucket. Praise them for coming over to you when called
  4. Repeat the steps above a few times and then ask them to “Leave It” or “Release”as they are standing over the toy box
  5. Gradually replace the two cues “Take It” and “Leave It” with one cue “Toys Away”
  6. Gradually build up the number of toys being used at one time

images

Adamals Top Tip: remember It will take lots of patience and practise, this is not something to be mastered in a day!