Firm Friendship on Set for Boden

Once again PetLondon Models has worked with Boden on another campaign. The British clothing retailer sells primarily online, by mail order and catalogue. Founded by Johnnie Boden in 1991 as a mail order business, the company has grown to selling across the globe with websites in UK, US, Germany and Australia.

They have recently opened a flagship store in King’s Road, Chelsea alongside partnering with John Lewis in 2017 with plans for expansion into 2019. The new London flagship store offering consumers Boden’s adult ranges, Mini Boden for children age 0-16 and special collections such as Boden Icons.

After careful consideration from the client, two dog models were chosen for the campaign. The first was Marlow, the Hungarian Vizla, a veteran in the industry. He is extremely soppy character but full of life and easy to please. Doris, the Fox Terrier is extremely relaxed and just wants to be involved with everyone else. She is taken to work every day by her owner so she is very used to different environments.

A little love story bloomed on set, when Marlow and Doris met on set for the first time. Having never met each other before, they instantly bonded over their love of tennis balls. They were inseparable during their down time. They were seen sharing treats and chilling out together, even posing for some photos together both with extremely big grins on their faces.

After lots of sniffing, meeting the human model and the rest of the cast and crew, the models took instantly to the assignment. Working closely with the model for some great candid shots. I hope you will agree the photographer captured some amazing moments.

Who knows what can happen on set? We’ve had stories of long lost siblings reunited on set. I hope you can join us in congratulating Marlow and Doris on this stela performance.

If you think you have what it takes to become a model, head to http://www.petlondonmodels.com to sign up or give us a call on 02075807580 to discuss opportunities.

Henry’s Silver Screen Performance

PetLondon was tasked with a very special assignment to find a cute and fluffy dog to perform in a celebrity studded role for Michael Giacchino’s 50th birthday concert that took place at the Royal Albert Hall, Kensington on Friday, 20th October. Henry the Poochon was chosen, as a cute and cuddly dog for a skit taken place during the evening’s performance.

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You will have definitely heard of Michael Giacchino’s work, but not in the conventional sense on the radio. You will hear his music filling living rooms and cinemas across the world. He is a world famous and multiple award winning composer of music for TV, film and video games.

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He composed the scores to the television series: Lost, Alias and Fringe, for video games series such as Call of Duty and many films such as: The Incredibles, Mission: Impossible III, Ratatouille, Star Trek, Up, Dawn of the Planet of the Apes & Jurassic World, & Star Wars Rogue One just to name a few.

The multi award-winning composer performed for one night only taking a rare glimpse  at the magic behind the magic with never-before-seen footage from his childhood and early career. During the evening the compositions were placed with film clips.

Henry the Poo-chon, was very excited with the whole event. He got to spend the day in London, sniffing out all the good spots in Kensington. His owner Nicola, was extremely proud and honoured ‘to be part of such a great production with such talented people… at arguably the most stunning and prestigious theatre in the world’.

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He was joined by this friends and colleagues, such as J.J. Abrams, Brad Bird, Pete Docter, Gareth Edwards, Andrew Stanton & Colin Trevorrow with Ludwig Wicki of the Cinematic Sinfonia sharing the conducting and the English Chamber Choir perform the eclectic program.

Henry had his own dressing room and enjoyed playing fetch in the dressing room until rehearsal time. Henry was treated just like all of the other stars that have walked the boards of the historic venue. How many people, yet alone a puppy can say that they’ve had that!

 

 

As part of a short comedy sketch in the show, Gonzo (from the Muppet’s fame), J.J. Abrams & Pete Docter conducted a short skit with Henry. Pete was pulling on a rope that was supposed to be attached to a big heavy cow behind the curtain. He then climbed the down the stairs at the side of the stage to get the animal to ‘Moo-ve’ and out came Henry instead. The crowd went wild for Henry with ‘ooohs’ and ‘awww’ from the audience.

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Henry was adored by all, with everyone commenting on how well he behaved. Nicola said ‘It was an amazing experience from start to finish. I’m a very proud dog mum! Pawliwood here we come.’

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Henry here with new best friend J.J. Abrams. Well Done our superstar! Let us know how it is being a celebrity!

 

Dobby for Racecourse

The Beverley Racecourse contacted PetLondon Models seeking a very special hound to attend their annual Ladies Day event. They knew exactly which breed they were looking for! A Dachshund who would be wearing a specially fitted ‘Dasch Cam’ during the event. We got to work and sent them details of all our Dachshund models who fit this brief. The job was to take place in East Yorkshire near Hull.

After some contemplation the lucky chosen dog was to be DOBBY. This rather famous little chap is a great personality and loves going on adventures.  Still under one years old, Dobby has a great list of special skills and tricks and already has several model jobs with PetLondon under his belt.

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There was a lot of press interested in Dobby’s attendance at the event and several articles were published surrounding the story. The public were very excited for the chance to meet Dobby at the races. Normally when Dobby leaves the house he is always being stopped by people wanting to say hello to him and he is somewhat of a celebrity in his local town.

3Dobby was looking very handsome on the day of his event and set off from the Midlands with his owner wearing a very dapper bow tie that would be sure to impress the ladies.

Upon arrival he parked up and came onto the grounds where he was introduced to his co-star Rosie and had his special camera pack fitted.

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Dobby loved exploring the Westwood course and meeting lots of new people. Dobby’s assignment was to capture all the glamour of the races on his ‘Dasch Cam’. Thousands of attendees had dressed up in their finest attire, hoping to get spotted for the best dressed competition. Dobby made his rounds all the way around the racecourse, sniffing out all the best looks (and shoes!) to be found. All this was captured to create a fantastic social media video that we are delighted to share with you below.

Arthur for DogBuddy

A fun and very hands-on  job that came into PetLondon HQ was one requiring a medium sized dog with lots of personality and the ability to do various actions including some active jumping on set. The assignment was for DogBuddy. They are a company that will find Dog sitters, Dog walkers and Dog boarding services near you. Dog Buddy aim to provide a comfortable and caring home from home.

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DogBuddy were planning a big campaign shoot for a some promotional images to appear on the London Underground. Their campaign message was all about promoting the fact that you would not spend your holiday in cage so why should your dog?

Once a full brief had come in with all the actions required and that the dog should have a very expressive face, we set to working matching up the perfect PetLondon Model for this unique shoot. Lots of of options went back and forth but it was Arthur who was chosen in the end as the perfect model. Arthur is a three and half year old Labradoodle. He is a happy-go-lucky dog who absolutely love attention and meeting new people.

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Arthur arrived at the studio very excited and ready to get his perfect shots. He had a quick prep and got to know everyone on set including the crew and make-up-artist. We do not really use make-up on the animals but this made for a fun picture and Arthur enjoyed being pampered!

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Arthur really enjoyed all the attention being on him and could not wait to get started in front of the camera. He knew he was the real star of the day.

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Arthur has done several theatre rolls and is very well trained in Agility, he often competes in outdoor shows. He was more than willing to show off how fun it was to jump over his hurdle. In post-production the hurdle could be edited out to show Arthur’s action leaps.

111There were some real humans at the shoot too and they were the ones who had to sit in a “cage” whilst Arthur was free to roam about and have fun. Here is one of the final shots. The playful message showed some role reversal to promote a cage-free holiday for your dog.

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Arthur took everything in his stride and had an excellent time! He loved all the attention on set and had a fabulous adventure.

Look out for his friendly face on the London Underground, he is sure to make you smile.

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Boden Summer Holidays

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Jonnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia

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The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.

The brief came in for a couple of lucky PetLondon Dog Models to star in their Spring/Summer  Campaign. At  PetLondon HQ we were given a  list of desired breeds and we set to work checking availability and putting forward a selection of animals for the client to choose from. The lucky chosen dogs were; Gizmo the Pug, Luna the Dalmation, Woody the Irish Terrier and Freddie the Parson Russell Terrier. They all headed of to a photographic studio in North Acton.

Upon arrival everyone got to meet the crew and it was clear that it was very fun summery “off on holidays” themed shoot. Our dogs were posing with their suitcases packed and their best summer gear to really get into the spirit!

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Gizmo is Packed and Ready to set off on his Summer Hols!

Gizmo the Pug who certainly has his own summer wardrobe and accessories at home was straight on set and happy to pose getting packed up or relaxing on a deck chair. This charming and very photogenic pug always delivers on camera.

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Freddie, is a eight year old Parson Russell Terrier. He is very good at posing for photos and has good obedience skills and agility. An active and fun loving boy he is food and toy motivated and  fantastic with children and other dogs. With his very symmetrical facial markings he is a perfect model to photograph.

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Luna has her hat & scarf and is clearly a seasoned traveller

Luna is a four year old Dalmatian. Luna is very experienced on set and in front of the camera, she is a delight to work with and a stunning example of the breed.

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Wolfie takes his time to pick the perfect pair of sunglasses

Last but not least, Wolfie is a four year old Irish Terrier. He is very calm and excellent at fetching and recall. One of his favourite things to do is to play with a ball and roll around in the garden with children.

All the dogs and handlers involved on this shoot really enjoyed themselves. It was a fun day at the studio. They all performed excellently and were given a glowing review from the client. Well done everyone, we think the snaps are fabulous too!

The images from the shoot can currently be found on Boden’s media channels; online, Facebook, Instagram and Twitter.

“We were totally impressed by all of the dogs and handlers you sent us- the shoot went so smoothly and we got all of the shots we wanted!” Quote from Client emailed after the shoot

Corgi Trio to Celebrate the Queen’s 90th

To celebrate the 90th Birthday of Her Majesty the Queen, Vauxhall developed a special Astra this year to pay homage to the Her Royal Highness. It features some amazing added extras, including a retractable red carpet, specially designed corgi booster seat and unique decals.

In order show off the fantastic car to its full potential Vauxhall called on PetLondon Models to supply a group of Corgis for their photoshoot. We had the perfect brothers on the books for such a booking. Sebastian and Xavier are seasoned models who have attended many previous shoots and their new brother Edward had just joined the family recently. This happy trio were the perfect match to star in the royal Astra photoshoot

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It was to be a very early start for the boys! They had to be ready at Buckingham Palace in the wee hours of the morning at 5am in order to avoid the hectic London traffic and tourists.

They arrived to find the very special Vauxhall car waiting for them. This unique vehicle had been fitted out to make sure Queen Elizabeth II and her Corgis would have everything they could ever need to be looked after in the royal manner.

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It was a great shoot and the boys really enjoyed having the spotlight on them!

Full spec for the Royal Astra includes; ‘Corgis On Board’ sign displayed on rear windscreen, Corgi booster seat, Union Jack cushions, Retractable red carpet and ‘Liz & Phil’ front windscreen sun visor strip and the doggy Windscreen wiping waving hand.

The boys took part in various shots including sitting inside and outside of the fantastic vehicle. They loved all its features that were so perfect for their breed! They posed for some group shots and also had some solo appearances.

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Her Majesty has been a Vauxhall owner for more than 50 years, with all her cars finished in Balmoral Green – a bespoke deep green colour not normally supplied by Vauxhall. ‘MYT 1’, Her Majesty the Queen’s 1961 PA Cresta Friary Estate was a personal favourite, serving the royal fleet and containing a number of interesting features like fishing rod holders built into the roof and a gun rack.

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The Vauxhall Astra is an iconic Brit-built car which has been a fixture on our roads for over 35 years. With one in four Brits having owned or driven an Astra during their lives, the Astra can be considered a legendary part of the British car industry.

 

PetShop Boys for Attitude Magazine

We are used to last minute bookings coming in but this one was super short notice! The booking was only confirmed at 5.45pm on a Friday evening for the following Monday. As the office is closed on weekends, we had to put on our speedy skates and get working immediately on this one. The brief that came in was for a total of eight dogs needed for a photoshoot with The PetShop Boys for a cover and feature shoot for Attitude Magazine. The dogs had to all be small breeds and no two could be the same breed. They also all had to be “cute”, but what dog isn’t?

We pulled together a great line up of available dogs, these included; Nemo and his sister Minnie the Poodle, Lilliput the Maltese, Matilda the Yorkshire Terrier, Kipper the Pug, Lottie the Cavachon, Maisie the Westie and Abby the Shih Tzu.

Everyone was very efficient at confirming their availability right away and excited about the fun shoot ahead after the weekend. They had just a few days to get ready, most of them taking a bath and getting brushed up to look glamourous.

Monday lunchtime we all headed off to Big Sky studios in Kings Cross. The whole group was scheduled to come a little early for a pre-shoot meet and greet with our animal handler Adam. It was very exciting for the animals to meet all their new friends and dogs and handlers all had a fun time mingling. There were a whole range of dog treats to be shared out and testing your friends treat was a highlight for some! Kipper the pug was especially in his element as he was mostly surrounded by female co-models and could not believe his luck at hanging out with all these lovely ladies.

During this time the studio area was being prepared and set up. The dogs had some off the lead time to run around together and get relaxed in their new environment. This chill time is important for groups of animals to feel calm and comfortable together.

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The Studio is prepared and some test shots taken

Then it was down to all the hard work. Each of the dogs was introduced to their co-stars, the Pet Shop Boys.  Pet Shop Boys are an English electronic pop duo, formed in London in 1981 and consisting of Neil Tennant and Chris Lowe. Pet Shop Boys have sold more than 50 million records worldwide, and are listed as the most successful duo in UK music history by The Guniess Book of Records. All that fame did not phase any of the canines and they each probably considered themselves the stars of the shoot.

First up, whilst energy was running high we decided to try for a possible cover shot. The set up was to be Neil and Chris sitting on a bright red sofa and literally surrounded by the dogs. It was a tight shot angle needed for the portrait shaped image so everyone had to squash in. A few of the little ones sat on laps and a couple of the dogs were positioned peeking over the back of the sofa. There were handlers on hand hiding behind the sofa to catch anyone who might have slid off!

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For a few of the shots, some of the dogs had to wear some props such as hats or sunglasses.

 

Here Kipper tries on a hat, as you can see he was quite taken with it and everyone wanted to get a picture of him in it. Just to his right you can see Poppy keeping a watchful eye on things.

 

The next series of shots were having all the dogs on their leads and them all to be held at once by Neil or Chris. The dogs were arranged by Adam into two groups of four, depending on who was getting along best and then four leads were to be held in each hand.

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Adam, the PetLondon animal handler practises for the shot with all 8 dogs being called towards the camera on cue.

The photographer for this shoot was Joseph Sinclair Being a dog owner himself he was great to work with and created a calm and friendly atmosphere for the animals.

It was a very short turnaround time since the magazine was due to be published in just two weeks after the photoshoot. Often in this industry there are much longer lead times and we have to wait months and months before the shots are released.

The credits for all the images below go to Joseph Sinclair and Attitude Magazine. We think they are fabulous and everyone involved did a fantastic job.

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The Whole Gang on the Sofa with Neil and Chis. For this job a sneaky 9th dog, Poppy (she is the PetLondon logo dog ) snuck into the action, see if you can spot her! She had come along to supervise but for this shot the more the merrier and she was invited to join in.

 

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From Left to Right PetLondon Models Minnie, Nemo and Lottie

 

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And of course here we have the chosen Cover Shot. From Left to Right, PetLondon Models Matilda, Maisie, Kipper, Nemo, Lottie and Minnie

 

Poppy, Cover Girl for London Magazine

We had a lovely cover shoot for London Magazine last year using our French Bulldog model Harper and this year they approached PetLondon Models again looking for a fresh face to use for their March issue. This time the brief was for a white West Highland Terrier.

All of the PetLondon Models in this breed category were reviewed and the lucky chosen terrier was Poppy a gorgeous three year old from Worthing. Poppy has an excellent temperament and loves attention, she is also super cute in her profile pictures.

Poppy had a special bath right before the shoot to make sure she was as white as can be and was excited to be chosen for this opportunity.

Arriving on set it was clear why this breed had been chosen. The set was entirely white! The location was a stunning residential property where all the furniture, walls, carpets etc were all brilliant white. Poppy’s co-star  was a female model, you guessed it, all dressed in white.

Poppy was very patient and calm and posed for her two unique shots, one showing her in motion walking across a white rug and leaving a trail of paw prints as she went and another sitting to the side of the rug observing as the paw prints were hoovered up.

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Its always a special honour to be chosen for the front cover, especially for a prestigious publication. The London Magazine is all about hot property, cool design, heated debate. It is also classed as London’s largest circulation property magazine.

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Moomin’s Transformation into Pin-up Star

To coincide with the launch of their new Roller Lash Mascara, Benefit planned an extensive campaign to take place across London. They had models, vintage cars and pop up beauty parlours- all they needed was a furry star!

We shortlisted some of our most glamorous looking dogs for the job, and in the end it was Moomin’s flowing locks that captured the client’s imagination. Moomin is an Old English Sheepdog, with a great temperament she loves being the centre of attention so who better to take this role.

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Moomin Posing for the Press at Marble Arch

Moomin the Sheepdog starred alongside ten female models in a retro style campaing for Benefit. Adored by all the other models, Moomin was the star of the show. Spending the day promoting Benefit with  fabulous photoshoot at the Roller lash bar in Soho. The Benefit Curl’s Best Friend pop-up, is a three-storey bar situated in Soho’s Greek Street. It will re-create the feel of a 1950s beauty parlour.

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Alongside four of her furriest friends, Moomin also got to take part in the launch of Benefit Cosmetics new product range in Debenhams. They took to a very rainy Oxford Street to meet customers- the abismal weather didn’t dampen the mood and they all had heaps of fun on this unusual day out. Their presence uplifted the customers and certainly helped with sales.

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It was a pleasure spending some time with them..I ended up buying not but two mascaras! Loving my eyes! Customer comment

 

 

In Moomin’s final role for Benefit Cosmetics, she was seen live on QVC launching the product on air and helping to smash sales records

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Moomin had a fantastic time and we think you will agree, she looked simply beautiful.

River Island Shoot

River Island contacted PetLondon Models searching for some fresh faced furry talent this winter to promote their new collection online. With some specific breeds in mind, three gorgeous pooches were selected.

First was Harper. Harper is a bright eyed, rare Blue French Bulldog with an infectious personality.  She has done a number of photo shoots and is very comfortable & calm in-front of the camera.  She will sit, lie down, stay and is happy to be put into positions and stay there.  Used to the antics of a busy set, she has great concentration & ability to focus on her handler. Her stunning coat colour is shown off to its full potential in front of the camera.

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The next talented dog selected was Afghan Hound, Iraida. Iraida is very well trained and used to being in front of the camera. She is calm and a pro at standing still or being around other dogs. For this particular shoot she enjoyed hanging out with some of the child models who were also in the scene with her.

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Last but not least, the very lovely West Highland Terrier, Poppy. She has an excellent temperament and loves attention. She also enjoyed playing with the kids on set and dressed up in her glamorous pink bow.poppy

All three did a fantastic job and had a great time. You can see some more of their work on the River Island website.