Mucky Pup Teddy for Persil

Persil UK contacted PetLondon Models to find them a puppy to star in their brand new  #Willitclean online ads.  Persil is the UK’s leading brand of laundry detergent products and known both across Europe and international markets. They required one highly trained dog who wasn’t afraid to dirty and leave muddy puppy paw prints all across the set. After much deliberation and a casting video being the deciding factor between the finalists, the winner was chosen! It was superb Teddy a Cavalier cross Bichon, who became the star of the show.

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Ever since they first met, when Teddy was a three month old puppy; Teddy and Jade, his owner, have been the best of friends. Ever since he was at puppy training academy, he’s been praised by all for his eagerness to learn and his ability to pick things up very quickly.  The reward for learning new tricks is a winning combination of organic dog treats and his beloved tennis balls. Teddy’s passion for the fuzzy yellow balls is something to behold and it’s a well-known fact his love for them is second to none.

Teddy took to his new found stardom extremely well and produced a stellar performance; his chatty and vocal personality optimised by the cutest bark ever as seen in the advert itself. Teddy’s curious nature meant he got into a little bit of trouble when he started eating the pot of mud that was intended for his coat, but I think we will forgive him for being so utterly adorable.

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In the shot where his back is turned from the camera, Jade used his favourite toy to distract him as his  inquisitive mind wanted to explore the action that was going on behind him and the camera.

All in all, Teddy produced a top notch performance and enjoyed the whole experience. I don’t think anyone can resist being the centre of attention, surrounded by adoring fans and treats. We have been reliably informed that he can’t wait to get in front of the camera again to ‘wow’ audiences worldwide with his trusty tennis ball close by.

 

Starina for VOGUE

Vogue China were in touch with PetLondon Models looking for a cat to star in one of their editorials for the June edition of the magazine. The cat selected was Starina the British Shorthair, who is no stranger to the camera, and has featured in a number of exciting shoots such as the recent project with Thomas Cook. Starina has an incredibly unique look, with stunning ‘David Bowie’ style eyes, one pale green and the other bright blue.

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Starina is an incredibly calm and relaxed cat, and loves being in front of the camera.”Starina was walking around the studio all day like she owned it“, Saz, Starina’s owner joked. Starina’s chilled attitude and model behaviour impressed the whole Vogue China crew, who were able to get all six shots they hoped for. Regina Chan, Fashion and Accessory Editor, adored Starina so much, that she now follows the feline’s Instagram account.

Saz also commented that the crew made the pair feel very comfortable, and Starina seemed very relaxed during the entire process: “It was one of my favourite shoots, and we had a great time.  Starina kept herself entertained during the day by playing with the brightly coloured backdrop paper on set.”

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Playing with the set

 

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Modelling with a range of models, shoes and bags, Starina’s love of all things luxurious meant she was a perfect fit for the shoot, and looks natural and relaxed surrounded by the designer products. Starina was a particular fan of sitting in one of the luxury handbags, and made herself very comfortable and had a well deserved cat nap. Using Starina’s favourite chain toy, the crew were able to get her attention and get some fantastic shots of her in the bag.

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The image below was taken just after Starina’s shut eye, and turned out to be one of the best shots of the day.

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Staring did a fantastic job, and the spread came out beautifully. Keep an eye out for more Starina in the future!

Dobby for Racecourse

The Beverley Racecourse contacted PetLondon Models seeking a very special hound to attend their annual Ladies Day event. They knew exactly which breed they were looking for! A Dachshund who would be wearing a specially fitted ‘Dasch Cam’ during the event. We got to work and sent them details of all our Dachshund models who fit this brief. The job was to take place in East Yorkshire near Hull.

After some contemplation the lucky chosen dog was to be DOBBY. This rather famous little chap is a great personality and loves going on adventures.  Still under one years old, Dobby has a great list of special skills and tricks and already has several model jobs with PetLondon under his belt.

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There was a lot of press interested in Dobby’s attendance at the event and several articles were published surrounding the story. The public were very excited for the chance to meet Dobby at the races. Normally when Dobby leaves the house he is always being stopped by people wanting to say hello to him and he is somewhat of a celebrity in his local town.

3Dobby was looking very handsome on the day of his event and set off from the Midlands with his owner wearing a very dapper bow tie that would be sure to impress the ladies.

Upon arrival he parked up and came onto the grounds where he was introduced to his co-star Rosie and had his special camera pack fitted.

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Dobby loved exploring the Westwood course and meeting lots of new people. Dobby’s assignment was to capture all the glamour of the races on his ‘Dasch Cam’. Thousands of attendees had dressed up in their finest attire, hoping to get spotted for the best dressed competition. Dobby made his rounds all the way around the racecourse, sniffing out all the best looks (and shoes!) to be found. All this was captured to create a fantastic social media video that we are delighted to share with you below.

Cooper for FEARLESS

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A fun job request came in from the University of Northampton. They knew exactly what they were looking for! A Blue/Grey French Bulldog with a white patch on his/her chest to open and close their fashion show and to be the star visitor for the event.

We were provided with a copy of their invitation that featured a French Bulldog that they were trying to match as closely as possible. We had a couple of options for them to choose from that fitted this precise brief. After exchanging several model profile details and checking availability with some of our dogs and handlers the chosen Frenchie was the very lovely Cooper !

This was a great choice. Cooper is extremely friendly with everyone, very well socialized and used to lots of people around him. He accepts cats, very friendly with all dogs and loves children. He is very relaxed in busy environments. He can sit, shake, stay and give paw and learn special requests .

Unlike some of our jobs, this client was very well organised and left of plenty of planning time, so Cooper had quite a while to get ready for his trip and look forward to the event.

On the day of the show, Cooper and his handler travelled up on the train from London. They arrived to find that Cooper was presented with a specially prepared and branded dog coat so that he would match the theme of the evening. The colour really suited him.

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Cooper loved his raincoat!

Cooper had a specific schedule and plenty of time to relax, rest and enjoy meeting everyone. Everyone was very excited to meet with him before the show started and lots of people wanted to take pictures with him of course.

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Cooper is a very well behaved and boy and was able to roam freely around the venue taking in the sights and showing off his new coat.

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Cooper was the star of the event and everyone absolutely loved him. When it was time for the show to start Cooper took pride of place at the front of the show.

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The client was very happy with the the models performance and even dropped us a message saying  “Just a note to say that Cooper the French Bulldog was a complete success, he did everything and more that we needed him to do. Cooper welcomed our VIP Guests on the steps of the University, then moved to the Art Gallery, then he queued up for an ice cream and then walked to the front of the Marquee and laid down in exactly the spot we wanted him to – PERFECT!”

Well done to Cooper for a very successful assignment and on being able to being smiles to so many faces 🙂

Arthur for DogBuddy

A fun and very hands-on  job that came into PetLondon HQ was one requiring a medium sized dog with lots of personality and the ability to do various actions including some active jumping on set. The assignment was for DogBuddy. They are a company that will find Dog sitters, Dog walkers and Dog boarding services near you. Dog Buddy aim to provide a comfortable and caring home from home.

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DogBuddy were planning a big campaign shoot for a some promotional images to appear on the London Underground. Their campaign message was all about promoting the fact that you would not spend your holiday in cage so why should your dog?

Once a full brief had come in with all the actions required and that the dog should have a very expressive face, we set to working matching up the perfect PetLondon Model for this unique shoot. Lots of of options went back and forth but it was Arthur who was chosen in the end as the perfect model. Arthur is a three and half year old Labradoodle. He is a happy-go-lucky dog who absolutely love attention and meeting new people.

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Arthur arrived at the studio very excited and ready to get his perfect shots. He had a quick prep and got to know everyone on set including the crew and make-up-artist. We do not really use make-up on the animals but this made for a fun picture and Arthur enjoyed being pampered!

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Arthur really enjoyed all the attention being on him and could not wait to get started in front of the camera. He knew he was the real star of the day.

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Arthur has done several theatre rolls and is very well trained in Agility, he often competes in outdoor shows. He was more than willing to show off how fun it was to jump over his hurdle. In post-production the hurdle could be edited out to show Arthur’s action leaps.

111There were some real humans at the shoot too and they were the ones who had to sit in a “cage” whilst Arthur was free to roam about and have fun. Here is one of the final shots. The playful message showed some role reversal to promote a cage-free holiday for your dog.

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Arthur took everything in his stride and had an excellent time! He loved all the attention on set and had a fabulous adventure.

Look out for his friendly face on the London Underground, he is sure to make you smile.

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Boden Summer Holidays

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Jonnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the UK, US, Germany, and Australia

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The company designs bright, patterned clothes as well as casual basics. Its collections are made up of the Boden range for men and women, Johnnie B for older children and teenagers 9 – 16, Mini Boden for girls and boys aged 1 1/2–12, Baby Boden for newborns to three-year-olds and the maternity range; new collections are launched every spring and autumn, with further lines added in summer and winter.

The brief came in for a couple of lucky PetLondon Dog Models to star in their Spring/Summer  Campaign. At  PetLondon HQ we were given a  list of desired breeds and we set to work checking availability and putting forward a selection of animals for the client to choose from. The lucky chosen dogs were; Gizmo the Pug, Luna the Dalmation, Woody the Irish Terrier and Freddie the Parson Russell Terrier. They all headed of to a photographic studio in North Acton.

Upon arrival everyone got to meet the crew and it was clear that it was very fun summery “off on holidays” themed shoot. Our dogs were posing with their suitcases packed and their best summer gear to really get into the spirit!

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Gizmo is Packed and Ready to set off on his Summer Hols!

Gizmo the Pug who certainly has his own summer wardrobe and accessories at home was straight on set and happy to pose getting packed up or relaxing on a deck chair. This charming and very photogenic pug always delivers on camera.

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Freddie, is a eight year old Parson Russell Terrier. He is very good at posing for photos and has good obedience skills and agility. An active and fun loving boy he is food and toy motivated and  fantastic with children and other dogs. With his very symmetrical facial markings he is a perfect model to photograph.

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Luna has her hat & scarf and is clearly a seasoned traveller

Luna is a four year old Dalmatian. Luna is very experienced on set and in front of the camera, she is a delight to work with and a stunning example of the breed.

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Wolfie takes his time to pick the perfect pair of sunglasses

Last but not least, Wolfie is a four year old Irish Terrier. He is very calm and excellent at fetching and recall. One of his favourite things to do is to play with a ball and roll around in the garden with children.

All the dogs and handlers involved on this shoot really enjoyed themselves. It was a fun day at the studio. They all performed excellently and were given a glowing review from the client. Well done everyone, we think the snaps are fabulous too!

The images from the shoot can currently be found on Boden’s media channels; online, Facebook, Instagram and Twitter.

“We were totally impressed by all of the dogs and handlers you sent us- the shoot went so smoothly and we got all of the shots we wanted!” Quote from Client emailed after the shoot

Harvey Nichols Menswear Launch

A dozen PetLondon Model dogs descended upon Knightsbridge to promote the launch of department store Harvey Nichols new menswear department that is selling clothes by 270 designers in Central London.

Harvey Nichols, founded in 1831, is a British department store chain with a flagship store in Knightsbridge, London. It sells fashion collections for men and women, fashion accessories, beauty products, wine and food.

To celebrate the grand opening of the newly refurbished and relaunched menswear department some talented dogs were called in from us. A total of three different breeds all in groups of four; Bulldogs, Greyhounds and Afghan Hounds. At PetLondon HQ there was a lot of preparatory work needed. We set to task putting together some quads who would be happy working together and also had to take a series of measurements that would be used to create some custom-made outfits for each dog.

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Since some of these breeds were especially tricky shapes, this called for some of the owners to get creative with their sketch pads and we were especially impressed with some of the submissions.

The event called for a very early start and some of our models set off very early in order to make it in time for the 7am meet and greet. This was a chance for all the dogs to get familiar with each other and for the male model appointed to each group to get acquainted with his animals. All the dogs were in high spirits and excited by all the fuss and extra attention they were recieving.

 

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First on the schedule was a photoshoot with a photographer outside the stores main entrance and also on the square to the side of the store. The dogs posed in their groups of four of a breed with the male models.

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From Left to Right, The Bulldogs; Queenie, Louie, Coco and Olive

Each dog’s outfit co-ordinated with what the human model was wearing. The Bulldogs that included sisters Coco and Olive, along with Louie and Queenie were wearing raspberry pink polo shirts and navy gilets.

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From Left to Right; Norman, Suki, Lurch & Jet

The Greyhounds’ outfit was our personal favourite, they were wearing tailored suits complete with shirt collars and ties. All of the dogs in this group were especially charming and friendly. They looked so professional and dapper and the colour scheme suited them perfectly.

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From Left to Right; Iraida, Lucca, Trieze & Louis

Finally, the Afghan Hounds in their bright orange cashmere. These girls and boys were from different owners but all related in that they all shared the same father. It was a great chance for a family reunion and there was much excitement all round. These dogs are show-stoppers, with their elegant flowing locks that were blowing in the wind, they were impossible to miss.

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A variety of fabulous shots were taken of all the dogs, both static and on the move. Many of these made it onto social media and into the evening press with a great response from the public.

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After the still shots next was a promotional walk around the perimeter of the store to hand out Harvey Nichols goody bags to the surprised but exceed passers-by.

PetLondon Models also took some behind the scenes footage. Here you can see the Greyhound group doing one of their walks outside the Knightsbridge store. A lot of passers-by did a few double-takes. Its not every day you see such a sight, even in London!

 

 

 

 

Gym Bunnies for Virgin Active

Virgin Active approached PetLondon Models with an EGGcellent idea for Easter Weekend…They were looking for 8 “Gym Bunnies” to create an adorable viral video campaign. The brief we were given was that the bunnies were to have their run of a health club in East London one Sunday and would be both filmed and photographed during their “workout”.

We had just the perfect Rabbit Family to take part in this shoot that are experienced on set and in studios and have wonderful temperaments.

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The rabbits all knew each other and got on well together which is a very important factor. They were accompanied by expert rabbit handler  to ensure that all their needs were met and that safety was paramount.

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Rukia enjoys a touch of morning Yoga

 

A total of eight furry friends attended the shoot, several Netherland Dwarfs (Bucks fizz, Kira, Bramble, Monte, Bubbles & Most) and even a Hare called Jerome who is 1 year old and very friendly and outgoing and has several best in shows under his belt. Jerome is an expert jumper and he has previously taken part in “rabbit jumping” competitions and displays.

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The smaller bunnies took everything in their stride. They were more than happy to sniff out the equipment, test out the treadmill and jump around the gym mats. After all that fun, they were rewarded with a delicious bowl of kale-yum and healthy too!

The end video is absolutely delightful and sure to bring a smile. The shoot was a huge success and the client was very happy, commenting “Just to say a big thank you for yesterday – the rabbits were fantastic, the animals were so calm and very happy to pose!

PetShop Boys for Attitude Magazine

We are used to last minute bookings coming in but this one was super short notice! The booking was only confirmed at 5.45pm on a Friday evening for the following Monday. As the office is closed on weekends, we had to put on our speedy skates and get working immediately on this one. The brief that came in was for a total of eight dogs needed for a photoshoot with The PetShop Boys for a cover and feature shoot for Attitude Magazine. The dogs had to all be small breeds and no two could be the same breed. They also all had to be “cute”, but what dog isn’t?

We pulled together a great line up of available dogs, these included; Nemo and his sister Minnie the Poodle, Lilliput the Maltese, Matilda the Yorkshire Terrier, Kipper the Pug, Lottie the Cavachon, Maisie the Westie and Abby the Shih Tzu.

Everyone was very efficient at confirming their availability right away and excited about the fun shoot ahead after the weekend. They had just a few days to get ready, most of them taking a bath and getting brushed up to look glamourous.

Monday lunchtime we all headed off to Big Sky studios in Kings Cross. The whole group was scheduled to come a little early for a pre-shoot meet and greet with our animal handler Adam. It was very exciting for the animals to meet all their new friends and dogs and handlers all had a fun time mingling. There were a whole range of dog treats to be shared out and testing your friends treat was a highlight for some! Kipper the pug was especially in his element as he was mostly surrounded by female co-models and could not believe his luck at hanging out with all these lovely ladies.

During this time the studio area was being prepared and set up. The dogs had some off the lead time to run around together and get relaxed in their new environment. This chill time is important for groups of animals to feel calm and comfortable together.

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The Studio is prepared and some test shots taken

Then it was down to all the hard work. Each of the dogs was introduced to their co-stars, the Pet Shop Boys.  Pet Shop Boys are an English electronic pop duo, formed in London in 1981 and consisting of Neil Tennant and Chris Lowe. Pet Shop Boys have sold more than 50 million records worldwide, and are listed as the most successful duo in UK music history by The Guniess Book of Records. All that fame did not phase any of the canines and they each probably considered themselves the stars of the shoot.

First up, whilst energy was running high we decided to try for a possible cover shot. The set up was to be Neil and Chris sitting on a bright red sofa and literally surrounded by the dogs. It was a tight shot angle needed for the portrait shaped image so everyone had to squash in. A few of the little ones sat on laps and a couple of the dogs were positioned peeking over the back of the sofa. There were handlers on hand hiding behind the sofa to catch anyone who might have slid off!

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For a few of the shots, some of the dogs had to wear some props such as hats or sunglasses.

 

Here Kipper tries on a hat, as you can see he was quite taken with it and everyone wanted to get a picture of him in it. Just to his right you can see Poppy keeping a watchful eye on things.

 

The next series of shots were having all the dogs on their leads and them all to be held at once by Neil or Chris. The dogs were arranged by Adam into two groups of four, depending on who was getting along best and then four leads were to be held in each hand.

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Adam, the PetLondon animal handler practises for the shot with all 8 dogs being called towards the camera on cue.

The photographer for this shoot was Joseph Sinclair Being a dog owner himself he was great to work with and created a calm and friendly atmosphere for the animals.

It was a very short turnaround time since the magazine was due to be published in just two weeks after the photoshoot. Often in this industry there are much longer lead times and we have to wait months and months before the shots are released.

The credits for all the images below go to Joseph Sinclair and Attitude Magazine. We think they are fabulous and everyone involved did a fantastic job.

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The Whole Gang on the Sofa with Neil and Chis. For this job a sneaky 9th dog, Poppy (she is the PetLondon logo dog ) snuck into the action, see if you can spot her! She had come along to supervise but for this shot the more the merrier and she was invited to join in.

 

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From Left to Right PetLondon Models Minnie, Nemo and Lottie

 

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And of course here we have the chosen Cover Shot. From Left to Right, PetLondon Models Matilda, Maisie, Kipper, Nemo, Lottie and Minnie

 

Poppy, Cover Girl for London Magazine

We had a lovely cover shoot for London Magazine last year using our French Bulldog model Harper and this year they approached PetLondon Models again looking for a fresh face to use for their March issue. This time the brief was for a white West Highland Terrier.

All of the PetLondon Models in this breed category were reviewed and the lucky chosen terrier was Poppy a gorgeous three year old from Worthing. Poppy has an excellent temperament and loves attention, she is also super cute in her profile pictures.

Poppy had a special bath right before the shoot to make sure she was as white as can be and was excited to be chosen for this opportunity.

Arriving on set it was clear why this breed had been chosen. The set was entirely white! The location was a stunning residential property where all the furniture, walls, carpets etc were all brilliant white. Poppy’s co-star  was a female model, you guessed it, all dressed in white.

Poppy was very patient and calm and posed for her two unique shots, one showing her in motion walking across a white rug and leaving a trail of paw prints as she went and another sitting to the side of the rug observing as the paw prints were hoovered up.

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Its always a special honour to be chosen for the front cover, especially for a prestigious publication. The London Magazine is all about hot property, cool design, heated debate. It is also classed as London’s largest circulation property magazine.

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