Definitive Insider Industry Guide To Making Your Pet Instafamous

PetLondon Models, since its foundation over 10 years ago has propelled more pets to stardom than any other animal agency in the UK. In response with the explosively rapid growth over the last couple of years for marketers and brands across all sectors wanting to use fido or feline social media superstars, we created our exclusive Instafamous Pets Division.

This is the definitive industry insider guide on how to make your pet both Instagram famous with thousands of followers but how this can translate into being a successful animal model. This guide includes in-depth and essential considerations gleamed both from our extensive professional experience, as well as top tips from social media superstars themselves.

  1. Make it fun for everyone involved

Set out on this journey with the key intention of having fun, first and foremost. The best social media stars start with the owners wanting to create, strengthen their bonds with their pet and to share special memories.

This must be translated into the whole experience where you must reward regularly your budding Instagram star for their hard work with lots of attention. Whether it be a treat, a new toy or jacket, or just some good old fashioned playtime; let them be who they are and express themselves!

Two dogs playing with a ball.

  1. Find your Thing

Take a note from the huge social media stars, sharing a story through their passions and interests is key to starting out. No matter what your interest, find a way in experiencing your passions together.

Insta-famous dogs have been seen doing everything from dressing up and making music videos, reviewing amazing dog friendly restaurants in your city, posing in front of amazing visits and places or helping you to beat your best 5Km  time on a Saturday morning.

  1. Post, Post & Post some More

No one will follow a profile with only eight photos, with a couple of them in low lighting. Save up a collection of pics taken over a couple of months. We use Iphone’s Portrait mode to snap some good quality photos, but maybe invest in a SLR camera if you plan to snap in some challenging environments!

Like anything in life, consistency and persistence is key. Planning some shots and sticking to a schedule, you will quickly reap the rewards. Link your account with Instagram’s analytic programmes to see insights on timings and audiences. Remember where in the world you audience might be and post accordingly.

Mix it up! Instagram not only has the capacity to post single or multiple photos, but also there are videos, looping boomerangs, stories, and live recordings. Differentiating posts and keeping it fresh is bound to excite and attract new followers. Give your captions a tone and a voice, some of the best use very innovative methods of communication mimicking perfectly how they think their pet will sound.

Don’t forget to use hashtags, have a look at what similar profiles are posting. Videos always gain more intentions than photos as well. An insider tip is to use  a mixture of specific and generic hashtags in a process known as laddering.

  1. Become a PR Networking Professional

Akin to your professional and personal life, it’s vital to your pet’s budding social media journey is to get out there and to attract people’s attention… both digitally and in real life.

From heading to dog meetups in your local area, attending social media conferences and contacting on twitter key industry and influencer professionals, there are a multitude of ways.

For example, PetLondon Models visited both Pupaid in Primrose Hill and Chiswick Dog Show, to market our agency and meet potential stars living in the local neighbourhood. We even had one dog, give us a business card with his social media handles!

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Collaborating with other dog owners with a similar number of followers of your creates an amazing buzz, allowing to post some cool photos and make some friends in the process!

The more you interact online, with all types of people, who knows what successes lie ahead will be in the long run. We have recruited models from Instagram ourselves(@petlondonmodels).

  1. Training and becoming a Instafamous Model

A strong sit and stay command in extremely stimulating and challenging environments. It make this fame-seeking task easier and more efficient  but you’ve got to teach your pet to actually enjoy posing for the camera. Using toys or treats are always good, but with the right training your pet could perform tens of tricks.

These skills are extremely transferable to being a model and part of our agency.

 We have worked with the biggest names in the business from Disney to The Sunday Times, from Burberry to Virgin Media. Being part of our agency means exclusive access in being shortlisted or booked for biggest advertising, marketing and PR campaigns with globally renowned brands.

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In September 2017, Cineworld asked specifically for Instafamous Pugs for a campaign.

What’s better exposure them being on a national TV advert campaign or seeing your super-star in the pages of a national newspaper? We stress again that do not make your pet do anything they don’t want to do. Patience, peristence and positive reinforcement are the cornerstones to success.

To sign up as a model head to www.petlondonmodels.com and click become a member. You can check out all our work on www.petlondonmodels.com/our-work.

Henry’s Silver Screen Performance

PetLondon was tasked with a very special assignment to find a cute and fluffy dog to perform in a celebrity studded role for Michael Giacchino’s 50th birthday concert that took place at the Royal Albert Hall, Kensington on Friday, 20th October. Henry the Poochon was chosen, as a cute and cuddly dog for a skit taken place during the evening’s performance.

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You will have definitely heard of Michael Giacchino’s work, but not in the conventional sense on the radio. You will hear his music filling living rooms and cinemas across the world. He is a world famous and multiple award winning composer of music for TV, film and video games.

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He composed the scores to the television series: Lost, Alias and Fringe, for video games series such as Call of Duty and many films such as: The Incredibles, Mission: Impossible III, Ratatouille, Star Trek, Up, Dawn of the Planet of the Apes & Jurassic World, & Star Wars Rogue One just to name a few.

The multi award-winning composer performed for one night only taking a rare glimpse  at the magic behind the magic with never-before-seen footage from his childhood and early career. During the evening the compositions were placed with film clips.

Henry the Poo-chon, was very excited with the whole event. He got to spend the day in London, sniffing out all the good spots in Kensington. His owner Nicola, was extremely proud and honoured ‘to be part of such a great production with such talented people… at arguably the most stunning and prestigious theatre in the world’.

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He was joined by this friends and colleagues, such as J.J. Abrams, Brad Bird, Pete Docter, Gareth Edwards, Andrew Stanton & Colin Trevorrow with Ludwig Wicki of the Cinematic Sinfonia sharing the conducting and the English Chamber Choir perform the eclectic program.

Henry had his own dressing room and enjoyed playing fetch in the dressing room until rehearsal time. Henry was treated just like all of the other stars that have walked the boards of the historic venue. How many people, yet alone a puppy can say that they’ve had that!

 

 

As part of a short comedy sketch in the show, Gonzo (from the Muppet’s fame), J.J. Abrams & Pete Docter conducted a short skit with Henry. Pete was pulling on a rope that was supposed to be attached to a big heavy cow behind the curtain. He then climbed the down the stairs at the side of the stage to get the animal to ‘Moo-ve’ and out came Henry instead. The crowd went wild for Henry with ‘ooohs’ and ‘awww’ from the audience.

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Henry was adored by all, with everyone commenting on how well he behaved. Nicola said ‘It was an amazing experience from start to finish. I’m a very proud dog mum! Pawliwood here we come.’

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Henry here with new best friend J.J. Abrams. Well Done our superstar! Let us know how it is being a celebrity!

 

Showcase Spotlights – Chinchillas

Jez, Mags and Mylo are three pedigree Chinchillas, some of our more unusual PetLondon Models. These exotic pets, were worshipped by Incas as they were deemed to possess  ‘an ancient wisdom’ far beyond any other animal. Chinchillas are hyper intelligent and on par with the smartest dog breeds, understanding lots of language and responding extremely well to teaching.  Their unique and differing personalities are easily observed, where their hopes and dreams, expressions and mannerisms can be captured on film forever.

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Jez has a unmatched composure, making him the perfect choice for any situation. He know he’s the best and wants to be the centre of attention; and with good reason, he’s the best behaved Chinchilla in the business. At home he’s a total romantic tucking himself into bed with his owner. Outside of modelling, Jez likes to keep himself in shape; reliable sources have said he’s a taskmaster when it comes to exercise, running faster and harder in his wheel, when his PT clients are slacking off.

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Sassy, feisty and princess like are the hallmarks of all world class supermodels; the same qualities in found in the beautiful female Mags. Her younger years were spent chasing away men, being in the limelight and everything had to be on her terms; but now she has mellowed into a veteran superstar. A total diva, she doesn’t tolerate incompetence, and neither should she.

The handsome chappie Mylo is the ladies’ man of the group, constantly playing kiss-chase and showing off to impress the ladies. Very placid with a ‘chilla’ personality, he loves being held; his treat is tickles under his chin.   His genetics are the key to his charm and success; in 2014 his Mum placed 1st at the National Chinchilla Society Show. Once when he decided that the stylist wasn’t up to the task for a Halloween shoot, he ran under a desk, to emerge moments later in cobwebs squeaking ‘I’m a Ghost’.

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The three Chinchilla models are the extremely splendid Brevicaudata species with the short ears, teeth and tails, along with their round fluffy bodies and super expressive faces. Pedigree Chinchillas have been severely underutilised across all media campaigns. Jez, Mags & Mylo know how irresistible and unforgettable they are. These endearing and unique exotics are sure to make an impact wherever they go.