PetLondon Models, since its foundation over 10 years ago has propelled more pets to stardom than any other animal agency in the UK. In response with the explosively rapid growth over the last couple of years for marketers and brands across all sectors wanting to use fido or feline social media superstars, we created our exclusive Instafamous Pets Division.
This is the definitive industry insider guide on how to make your pet both Instagram famous with thousands of followers but how this can translate into being a successful animal model. This guide includes in-depth and essential considerations gleamed both from our extensive professional experience, as well as top tips from social media superstars themselves.
- Make it fun for everyone involved
Set out on this journey with the key intention of having fun, first and foremost. The best social media stars start with the owners wanting to create, strengthen their bonds with their pet and to share special memories.
This must be translated into the whole experience where you must reward regularly your budding Instagram star for their hard work with lots of attention. Whether it be a treat, a new toy or jacket, or just some good old fashioned playtime; let them be who they are and express themselves!
- Find your Thing
Take a note from the huge social media stars, sharing a story through their passions and interests is key to starting out. No matter what your interest, find a way in experiencing your passions together.
Insta-famous dogs have been seen doing everything from dressing up and making music videos, reviewing amazing dog friendly restaurants in your city, posing in front of amazing visits and places or helping you to beat your best 5Km time on a Saturday morning.
- Post, Post & Post some More
No one will follow a profile with only eight photos, with a couple of them in low lighting. Save up a collection of pics taken over a couple of months. We use Iphone’s Portrait mode to snap some good quality photos, but maybe invest in a SLR camera if you plan to snap in some challenging environments!
Like anything in life, consistency and persistence is key. Planning some shots and sticking to a schedule, you will quickly reap the rewards. Link your account with Instagram’s analytic programmes to see insights on timings and audiences. Remember where in the world you audience might be and post accordingly.
Mix it up! Instagram not only has the capacity to post single or multiple photos, but also there are videos, looping boomerangs, stories, and live recordings. Differentiating posts and keeping it fresh is bound to excite and attract new followers. Give your captions a tone and a voice, some of the best use very innovative methods of communication mimicking perfectly how they think their pet will sound.
Don’t forget to use hashtags, have a look at what similar profiles are posting. Videos always gain more intentions than photos as well. An insider tip is to use a mixture of specific and generic hashtags in a process known as laddering.
- Become a PR Networking Professional
Akin to your professional and personal life, it’s vital to your pet’s budding social media journey is to get out there and to attract people’s attention… both digitally and in real life.
From heading to dog meetups in your local area, attending social media conferences and contacting on twitter key industry and influencer professionals, there are a multitude of ways.
For example, PetLondon Models visited both Pupaid in Primrose Hill and Chiswick Dog Show, to market our agency and meet potential stars living in the local neighbourhood. We even had one dog, give us a business card with his social media handles!
Collaborating with other dog owners with a similar number of followers of your creates an amazing buzz, allowing to post some cool photos and make some friends in the process!
The more you interact online, with all types of people, who knows what successes lie ahead will be in the long run. We have recruited models from Instagram ourselves(@petlondonmodels).
- Training and becoming a Instafamous Model
A strong sit and stay command in extremely stimulating and challenging environments. It make this fame-seeking task easier and more efficient but you’ve got to teach your pet to actually enjoy posing for the camera. Using toys or treats are always good, but with the right training your pet could perform tens of tricks.
These skills are extremely transferable to being a model and part of our agency.
We have worked with the biggest names in the business from Disney to The Sunday Times, from Burberry to Virgin Media. Being part of our agency means exclusive access in being shortlisted or booked for biggest advertising, marketing and PR campaigns with globally renowned brands.
In September 2017, Cineworld asked specifically for Instafamous Pugs for a campaign.
What’s better exposure them being on a national TV advert campaign or seeing your super-star in the pages of a national newspaper? We stress again that do not make your pet do anything they don’t want to do. Patience, peristence and positive reinforcement are the cornerstones to success.