River Island’s triumphant move last year into the dog apparel & accessories stunned the fashion industry. On the back of this success, RI is launching their new 2017 collection for pets and asked PetLondon Models once again for our animals to model their new clothing range for the promotional photoshoot.
This time the client wanted to find two new talents to model this brand new range. After much deliberation between models, the two lucky dogs to be chosen to part of this new range were Suki the gorgeous slender Lurcher, the adorable orange fluff ball that is Jeff, the Cottonoodle (half Poodle & half Coton de Tulear).
Suki is used to being in front of the camera. She is an experienced model having worked with fashion houses such as Harvey Nichols over the years. New hotshot heart-throb Jeff has also secured a succession of jobs in recent times, forhouseholds names such Next. Both the dog stars were in their element posing for the camera for this innovative fashioned focused range, and loved being the centre of attention during the shoot.
The animal models had a chance to play with toys for the camera-what could be more fun as a job! They also tried on some of the ready-to-wear pieces from the new range and took their turns at striking a pose. Jeff nailed the over the shoulder look and Suki was a pro at the seated beg.
The exclusive River Island Pet Collection features: khaki green bomber jacket, a rose pink bomber jacket and an NYC three tone cotton hoody. Also included is a blue collapsible travel bowl, a pink bone shape durable waste bag holder and a pink flamingo plushy squeaky toy.
Part of the shoot took place in River Island’s Style Studio, that is located in the two flagship stores in London & Birmingham. The Style Studio is a complimentary personal styling service, which needs to be booked in advance. Whether for a quick visit for a new outfit to look fetching this evening, or planning a whole new wardrobe, the wonderful Alice, Nadyia or Danielle, will be on hand to pick out a tail wagging combo for yourself and your canine companion.
The new dog RI Collection for 2017 is available both online and in selected stores, including the flagship branch on Oxford Street, right around the corner from our No. 16 Wigmore Street showroom. Available in sizes: small, medium or large and perfect for summer escapades with your pooch. The previous collection received national media attention, with a huge social media buzz surrounding it. The press and public have been eagerly awaiting the new range to be released.
Shop the collection on River Island’s website under RI Dog.
Great job Jeff & Suki you both performed outstandingly!