Gym Bunnies for Virgin Active

Virgin Active approached PetLondon Models with an EGGcellent idea for Easter Weekend…They were looking for 8 “Gym Bunnies” to create an adorable viral video campaign. The brief we were given was that the bunnies were to have their run of a health club in East London one Sunday and would be both filmed and photographed during their “workout”.

We had just the perfect Rabbit Family to take part in this shoot that are experienced on set and in studios and have wonderful temperaments.

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The rabbits all knew each other and got on well together which is a very important factor. They were accompanied by expert rabbit handler  to ensure that all their needs were met and that safety was paramount.

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Rukia enjoys a touch of morning Yoga

 

A total of eight furry friends attended the shoot, several Netherland Dwarfs (Bucks fizz, Kira, Bramble, Monte, Bubbles & Most) and even a Hare called Jerome who is 1 year old and very friendly and outgoing and has several best in shows under his belt. Jerome is an expert jumper and he has previously taken part in “rabbit jumping” competitions and displays.

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The smaller bunnies took everything in their stride. They were more than happy to sniff out the equipment, test out the treadmill and jump around the gym mats. After all that fun, they were rewarded with a delicious bowl of kale-yum and healthy too!

The end video is absolutely delightful and sure to bring a smile. The shoot was a huge success and the client was very happy, commenting “Just to say a big thank you for yesterday – the rabbits were fantastic, the animals were so calm and very happy to pose!

PetShop Boys for Attitude Magazine

We are used to last minute bookings coming in but this one was super short notice! The booking was only confirmed at 5.45pm on a Friday evening for the following Monday. As the office is closed on weekends, we had to put on our speedy skates and get working immediately on this one. The brief that came in was for a total of eight dogs needed for a photoshoot with The PetShop Boys for a cover and feature shoot for Attitude Magazine. The dogs had to all be small breeds and no two could be the same breed. They also all had to be “cute”, but what dog isn’t?

We pulled together a great line up of available dogs, these included; Nemo and his sister Minnie the Poodle, Lilliput the Maltese, Matilda the Yorkshire Terrier, Kipper the Pug, Lottie the Cavachon, Maisie the Westie and Abby the Shih Tzu.

Everyone was very efficient at confirming their availability right away and excited about the fun shoot ahead after the weekend. They had just a few days to get ready, most of them taking a bath and getting brushed up to look glamourous.

Monday lunchtime we all headed off to Big Sky studios in Kings Cross. The whole group was scheduled to come a little early for a pre-shoot meet and greet with our animal handler Adam. It was very exciting for the animals to meet all their new friends and dogs and handlers all had a fun time mingling. There were a whole range of dog treats to be shared out and testing your friends treat was a highlight for some! Kipper the pug was especially in his element as he was mostly surrounded by female co-models and could not believe his luck at hanging out with all these lovely ladies.

During this time the studio area was being prepared and set up. The dogs had some off the lead time to run around together and get relaxed in their new environment. This chill time is important for groups of animals to feel calm and comfortable together.

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The Studio is prepared and some test shots taken

Then it was down to all the hard work. Each of the dogs was introduced to their co-stars, the Pet Shop Boys.  Pet Shop Boys are an English electronic pop duo, formed in London in 1981 and consisting of Neil Tennant and Chris Lowe. Pet Shop Boys have sold more than 50 million records worldwide, and are listed as the most successful duo in UK music history by The Guniess Book of Records. All that fame did not phase any of the canines and they each probably considered themselves the stars of the shoot.

First up, whilst energy was running high we decided to try for a possible cover shot. The set up was to be Neil and Chris sitting on a bright red sofa and literally surrounded by the dogs. It was a tight shot angle needed for the portrait shaped image so everyone had to squash in. A few of the little ones sat on laps and a couple of the dogs were positioned peeking over the back of the sofa. There were handlers on hand hiding behind the sofa to catch anyone who might have slid off!

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For a few of the shots, some of the dogs had to wear some props such as hats or sunglasses.

 

Here Kipper tries on a hat, as you can see he was quite taken with it and everyone wanted to get a picture of him in it. Just to his right you can see Poppy keeping a watchful eye on things.

 

The next series of shots were having all the dogs on their leads and them all to be held at once by Neil or Chris. The dogs were arranged by Adam into two groups of four, depending on who was getting along best and then four leads were to be held in each hand.

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Adam, the PetLondon animal handler practises for the shot with all 8 dogs being called towards the camera on cue.

The photographer for this shoot was Joseph Sinclair Being a dog owner himself he was great to work with and created a calm and friendly atmosphere for the animals.

It was a very short turnaround time since the magazine was due to be published in just two weeks after the photoshoot. Often in this industry there are much longer lead times and we have to wait months and months before the shots are released.

The credits for all the images below go to Joseph Sinclair and Attitude Magazine. We think they are fabulous and everyone involved did a fantastic job.

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The Whole Gang on the Sofa with Neil and Chis. For this job a sneaky 9th dog, Poppy (she is the PetLondon logo dog ) snuck into the action, see if you can spot her! She had come along to supervise but for this shot the more the merrier and she was invited to join in.

 

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From Left to Right PetLondon Models Minnie, Nemo and Lottie

 

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And of course here we have the chosen Cover Shot. From Left to Right, PetLondon Models Matilda, Maisie, Kipper, Nemo, Lottie and Minnie

 

Bunnies on Set for Look Magazine

As Easter approaches each year we tend to see a surge in demand for Bunnies! As these campaigns have to be planned out quite far in advance this can start as early as January for companies planning to release campaigns in the Spring. This year has been no different to usually and Rabbits have been in hot demand these past few months. One of these assignments was for a request from Look Magazine, a British publication. Look is a glossy high street fashion and celebrity weekly magazine for young women.  The magazine focuses on fashion, high street shopping advice, celebrity style and news, and real-life stories. The magazine was planning a spring themed photoshoot and were looking for a couple of bunnies to pose alongside some props such as perfume bottles.

After sending them lots of options to choose from, a decision was made to use Kira and Bucks Fizz who were both siblings and would get along great on set.

Both bunnies travelled over to the studio in North London where they were greeted by lots of fans! There were plenty of special cuddles for them from the team.

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Image Credit Instagram @LookMagazine

The bunnies were given some time to get acquainted with their co-stars, a selection of different perfume bottles! The positioning and lighting were all co-ordinated for the optimal images. Neither bunny was phased by all the attention and they were used to the camera flash.

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Image Credit Instagram @LookMagazine

As you can see from the above the end-results were absolutely stunning. There were plenty of fantastic images to choose from. Kira the grey bunny was especially a little star as he was quite willing to put his paw up on a prop or to wrap his paw around it as if he was holding the object.

After a really fun day the bunnies headed home to get some well deserved rest and to rejoin the rest of their family. It was then to be a couple of weeks wait before the article and accompanying images were to be published.

Look MagThe February issue of Look Magazine did not disappoint. Both rabbits looked fantastic in their triple-page spread.

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Poppy, Cover Girl for London Magazine

We had a lovely cover shoot for London Magazine last year using our French Bulldog model Harper and this year they approached PetLondon Models again looking for a fresh face to use for their March issue. This time the brief was for a white West Highland Terrier.

All of the PetLondon Models in this breed category were reviewed and the lucky chosen terrier was Poppy a gorgeous three year old from Worthing. Poppy has an excellent temperament and loves attention, she is also super cute in her profile pictures.

Poppy had a special bath right before the shoot to make sure she was as white as can be and was excited to be chosen for this opportunity.

Arriving on set it was clear why this breed had been chosen. The set was entirely white! The location was a stunning residential property where all the furniture, walls, carpets etc were all brilliant white. Poppy’s co-star  was a female model, you guessed it, all dressed in white.

Poppy was very patient and calm and posed for her two unique shots, one showing her in motion walking across a white rug and leaving a trail of paw prints as she went and another sitting to the side of the rug observing as the paw prints were hoovered up.

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Its always a special honour to be chosen for the front cover, especially for a prestigious publication. The London Magazine is all about hot property, cool design, heated debate. It is also classed as London’s largest circulation property magazine.

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Dogs Dinner for Family Guy Launch

Here at PetLondon Models there is never a dull moment and it is not just all about photoshoots and feature films. We are also often asked to help with special events, parties and promotions. Some of these require a lot of behind the scenes planning and its always a delight to work on these exciting projects.

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Petlondon Models was commissioned  to create a unique event which was to consist of Food, Drinks, atmosphere and a crowd of canines, to celebrate the launch of a new DVD of one of America’s top adult cartoons; The Family Guy. Family Guy is created by Seth MacFarlane for Fox Broadcasting company. The series centres on the Griffins, a family consisting of 5 members and their anthropomorphic pet dog Brian. The mission was that this event, would be black tie, catered for dogs… and in honor of Brian, one of the main characters of the show.

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London’s first ever fine dining and cocktail bar for dogs was launched in celebration of Family Guy ‘s pet dog Brian. Season 11 is released on DVD on 7th November.

With tight numbers for the guest list, we gathered together some special canine fans of the show, who varied in shapes and sizes but were all well socialised and great at being around other animals. The selected few  were in  for a promising evening of treats galore.

One of the main stars of the evening was to be a Look-a-like for the main character of the show-Brian. After PetLondon Models pulling many options for Disney to review, the final choice was made to use Lobo. Lobo is a Northern Inuit Dog who resides in Devon. He can sit, lie down,roll over, do a hight 5, 2 high 5’s, gives his paw and even give his paw in Spanish.

Now that the guest list and star dog were chosen we had to set to work on some serious party planning. The requests for the evening included; luxurious dog bowls and cushions for all the animals, all in the brand colours of course. A canine mixologist, black tie serving staff, a 3 course menu, treats to take home and a spokesperson to announce the highlights!

For the entire evening the event was going to take over a pub in Islington. The guests were to have drinks, eat 5* specially prepared food and to mingle.  Film crews and photographers were capturing the whole event on camera.

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After arriving early to set up the room with all the props that included colour co-ordinated table clothes and paw print balloons, the preparing of the special food was done on site.

The delicious offering for the dogs was a 3 course meal served off silver platters. To start with was a Bow Wow Chopped Liver Bone Parfait. For the mains a choice of Paw Licking Chicken or Rovers Risotto & Meatballs. To finish some Pawtisserie selections!

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There were empty plates all round and the starter especially lasted just a few seconds on most of the guests plates before it had vanished from sight .

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Most guests preferred to sit at tables on chairs and ate in groups of 2-4 on a table. Anyone who could not manage to finish all their foods would most likely find a friend to their right who was happy to assist.

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Drinks were also well planned out for the guests. The special canine mixologist had prepared some “Dogtails” that included Hair of the Dog, Salty Dog and Mutt-ini’s. All used dog friendly ingredients such as mango and coconut and were served with a Rawhide Swizzler stick.

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The Salty Dog was a firm favourite with many dogs reaching their third glass during the evening. Drinking straight from the cocktail glass did not phase anyone and they were probably wondering why their mealtimes could not always be such a civilised affair.

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Lobo enjoying the evenings delights

Lobo was the star of the show but took everything in his stride and remained calm an relaxed, unfazed by all the attention. As the largest dog at the event he stood out and enjoyed the events unfolding.

The evening was an outstanding success. The guests all had the time of their lives and to end off the night there was a specially prepared dog cake that featured Brian and the Family Guy logo.

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Many images from the evening appeared in the national press and were enjoyed by all those who saw them.

Pearl of Peace for Harpers Baazar

Town & Country Magazine were in touch with PetLondon Models looking for a very special equine model to star in a shoot to celebrate the launch of the new Bond movie. The photoshoot was to held at Althorp House  Althorp is a Grade I listed stately home, estate and small civil parish in Daventry District, Northamptonshire, England of about 13,000 acres.

After proposing and reviewing several options a decision was made to use a stunning three year old stallion-Pearl of Peace.

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Pearl of Peace is a very rate double colt with a golden coat. He is one of the only to be bred in England. His gorgeous coat colour is known as isabelo and it literally shines like gold.  Pearl of Peace is a large and stunning horse and a fantastic temperament as well. He is bred to be a Grand Prix Dressage horse and at this young age is already showing aptitude. His grandfather is the number one dressage stallion in America and his half brother won a silver medal at the Athens Olympics.

After travelling up to Althorp House the evening before the big day, Pearl of Peace got settled in for an early start on the grands and met his co-model, Naomie Harris. The two got on very well and made a perfect pair to create some dazzling images.

Naomie Harris stars as Miss Moneypenny in the new Bond film, she portrays a unique new portrayal of an iconic Bond character.

The weather could not have been more perfect for the day of the shoot and sun was gleaming off of Pearl of Peace’s coat. Naomie shimmered too in a selection of ball gowns. Here is one of the delightful final images that appeared in Town & Country mAGAZINE.

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The client was thrilled with the end result and commented “Everything was perfect, Pearl of Peace was such a gorgeous colour in the sun, the weather was amazing“.

Loki for Aldi Christmas Campagin

PetLondon Models are often fortunate to land Christmas Campaigns during the busy winter months. Whether it could be promoting a pet product or simply adding some extra X-Factor to any type of product or service, animals are in hot demand around the holiday season.

We have to keep these jobs strictly under wraps until after Christmas because all the images and concepts are strictly top secret until the campaign launches. Now that Christmas is well out the way we would like to share with you one of our favourites from 2015. It was little Loki’s shoot for Aldi.

Loki is and adorable Cavapoo from London. She is Super-active and friendly with everyone, people and animals alike. Loki is not yet a year old but she has an impressive skill set that includes; sit, stand, high five, paw, rollover, stay and waits.
This little lady has a loving personality and is super loyal to her handler Heidi.

We first met Heidi and Loki when they signed with the agency and they came in to do a casting and some test shots. Loki was impecably behaved and we all agreed she was a professional in front of the camera.

Loki pulled off the classic over the shoulder pose right away during her first shoot. She also mastered some more tricky poses with the help of a puppy prop.

The casting call came in to PetLondon Models for a small dog to model Aldi’s Christmas range that included a matching jumper for dog and owner. After narrowing down their selection from a range of options, Loki was  the dog that was chosen for this assignment. We knew she could pull it off with no problems.

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Loki was a pro at showing off the lovely reindeer jumper and she interacted with the human model on set to create some lovely festive poses. Everyone on set agreed that she was a real star and their was some glowing feedback on her after the shoot.

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“I just wanted to give you feedback about Loki and her owner. Our client has said they were both AMAZING. Loki was so adorable, and so well behaved, and just fantastic really. The owner Heidi was also really helpful, and if it wasn’t for her, who knows how the shoot would have gone, but overall, they were simply thrilled with the both of them” Booking Agency Quote

Cats on the Catwalk for Stella McCartney

PetLondon Models took part in an exciting campaign for fashion designer Stella McCartney. We were contacted and briefed that they were looking for a selection of different cats to model in a photoshoot at Sunbeam Studios in London. We got to work right away as there was not much time to spare and put together a range of different cats and kittens for them to review.

After some difficult selections, the lucky chosen felines were from left to right: Hechi, Tobias, Sammi, Adaline and Perla,

Excited to have landed this assignment, they all headed over to the studio where PetLondon handler Adam was on hand to make the introductions. A few were not sure of each other initially but warmed up to their new friends as the day went on.

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Adam introduces Kitten Tobias to Perla. At first they were unimpressed with each other. Sometimes models dislike sharing the limelight…

Each cat took turns on set to model with top human models including Lineisy Montero. The shoot was for the Stella McCartney’s Autumn Collection Campaign. Some of the collection featured actual cats within the prints and designs, so it was a perfect fit!

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Perla showing off one of the looks

Persian Model Perla has been modelling from a young age. She was quite a sensation on set with her striking features and calm demeanour. Her markings are really unique and give her such character. Whether it was hanging out on a giant cushion, being carried under the arm or trying an action shot, Perla was ready to provide whatever was needed.

PetLondon were particularly happy to be working with Stella since she has a great passion for animal welfare and all of her brands collections are always animal-friendly. Stella McCartney doesn’t use leather, feathers or fur in any of its designs or products. This commitment is admirable and something that very few high end brands follow such a chosen path. PetLondon’s ethos is all about animal welfare as a priority so this synergy created a great connection.

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In a particularly tricky shot, Adam makes sure that Persian Hechi is safe and balanced on the models shoulder, he was on and to jump in at split seconds notice

All the models really enjoyed the shoot. They took it in turns to model different looks from the collection with different models. It was a long day though and at one point Perla was so relaxed she fell asleep in one of the designer handbags.

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At first we noticed she was very comfortable and relaxed inside the handbag

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Next thing we knew, she was fast a sleep. Well, you know what they say, a girl has to get her beauty sleep

All of the PetLondon Models worked hard and created some fabulous images for the campaign.

You can see the full LookBook Here

Moomin’s Transformation into Pin-up Star

To coincide with the launch of their new Roller Lash Mascara, Benefit planned an extensive campaign to take place across London. They had models, vintage cars and pop up beauty parlours- all they needed was a furry star!

We shortlisted some of our most glamorous looking dogs for the job, and in the end it was Moomin’s flowing locks that captured the client’s imagination. Moomin is an Old English Sheepdog, with a great temperament she loves being the centre of attention so who better to take this role.

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Moomin Posing for the Press at Marble Arch

Moomin the Sheepdog starred alongside ten female models in a retro style campaing for Benefit. Adored by all the other models, Moomin was the star of the show. Spending the day promoting Benefit with  fabulous photoshoot at the Roller lash bar in Soho. The Benefit Curl’s Best Friend pop-up, is a three-storey bar situated in Soho’s Greek Street. It will re-create the feel of a 1950s beauty parlour.

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Alongside four of her furriest friends, Moomin also got to take part in the launch of Benefit Cosmetics new product range in Debenhams. They took to a very rainy Oxford Street to meet customers- the abismal weather didn’t dampen the mood and they all had heaps of fun on this unusual day out. Their presence uplifted the customers and certainly helped with sales.

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It was a pleasure spending some time with them..I ended up buying not but two mascaras! Loving my eyes! Customer comment

 

 

In Moomin’s final role for Benefit Cosmetics, she was seen live on QVC launching the product on air and helping to smash sales records

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Moomin had a fantastic time and we think you will agree, she looked simply beautiful.

River Island Shoot

River Island contacted PetLondon Models searching for some fresh faced furry talent this winter to promote their new collection online. With some specific breeds in mind, three gorgeous pooches were selected.

First was Harper. Harper is a bright eyed, rare Blue French Bulldog with an infectious personality.  She has done a number of photo shoots and is very comfortable & calm in-front of the camera.  She will sit, lie down, stay and is happy to be put into positions and stay there.  Used to the antics of a busy set, she has great concentration & ability to focus on her handler. Her stunning coat colour is shown off to its full potential in front of the camera.

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The next talented dog selected was Afghan Hound, Iraida. Iraida is very well trained and used to being in front of the camera. She is calm and a pro at standing still or being around other dogs. For this particular shoot she enjoyed hanging out with some of the child models who were also in the scene with her.

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Last but not least, the very lovely West Highland Terrier, Poppy. She has an excellent temperament and loves attention. She also enjoyed playing with the kids on set and dressed up in her glamorous pink bow.poppy

All three did a fantastic job and had a great time. You can see some more of their work on the River Island website.