The rise of the Instadog!

It seems like no dog is without their own instagram account these days. Its a great way to show off your pet and to connect with other animal owners all around the globe. It is also terribly addictive and once you get started it can turn into a full time hobby. The more you understand how it all works the better you get at it, the more fans your dog gains and then the more you want their account to grow and grow. Sounds familiar? Well its all a lot of fun at the end of the day.

One of our best sellers, our iconic plush instadog toy is for the dog that has everything. The Instadog makes a great and quirky present as its design appeals to humans and dogs alike241-3003895-SM2_M.jpeg
This toy is perfect for the 21st Century pet who is trying to become #instafamous. The plush toy is made from a soft material your dog will love- and has a squeaker for added fun! Its the perfect size for them to carry around in their mouths and to snuggle up with a kind of pillow.

Just imagine the photo opportunities and the happy hash tagging moments! We have been so overwhelmed with fantastic tags of you and your pets enjoying their instadog that we wanted a place to show them off. Unfortunately there is not enough space for all of them but here are selection of our favourites.

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The Instadog toy is available from qualified retailers (call for your nearest stockist) and online here

Loki for Aldi Christmas Campagin

PetLondon Models are often fortunate to land Christmas Campaigns during the busy winter months. Whether it could be promoting a pet product or simply adding some extra X-Factor to any type of product or service, animals are in hot demand around the holiday season.

We have to keep these jobs strictly under wraps until after Christmas because all the images and concepts are strictly top secret until the campaign launches. Now that Christmas is well out the way we would like to share with you one of our favourites from 2015. It was little Loki’s shoot for Aldi.

Loki is and adorable Cavapoo from London. She is Super-active and friendly with everyone, people and animals alike. Loki is not yet a year old but she has an impressive skill set that includes; sit, stand, high five, paw, rollover, stay and waits.
This little lady has a loving personality and is super loyal to her handler Heidi.

We first met Heidi and Loki when they signed with the agency and they came in to do a casting and some test shots. Loki was impecably behaved and we all agreed she was a professional in front of the camera.

Loki pulled off the classic over the shoulder pose right away during her first shoot. She also mastered some more tricky poses with the help of a puppy prop.

The casting call came in to PetLondon Models for a small dog to model Aldi’s Christmas range that included a matching jumper for dog and owner. After narrowing down their selection from a range of options, Loki was  the dog that was chosen for this assignment. We knew she could pull it off with no problems.

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Loki was a pro at showing off the lovely reindeer jumper and she interacted with the human model on set to create some lovely festive poses. Everyone on set agreed that she was a real star and their was some glowing feedback on her after the shoot.

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“I just wanted to give you feedback about Loki and her owner. Our client has said they were both AMAZING. Loki was so adorable, and so well behaved, and just fantastic really. The owner Heidi was also really helpful, and if it wasn’t for her, who knows how the shoot would have gone, but overall, they were simply thrilled with the both of them” Booking Agency Quote

Moomin’s Transformation into Pin-up Star

To coincide with the launch of their new Roller Lash Mascara, Benefit planned an extensive campaign to take place across London. They had models, vintage cars and pop up beauty parlours- all they needed was a furry star!

We shortlisted some of our most glamorous looking dogs for the job, and in the end it was Moomin’s flowing locks that captured the client’s imagination. Moomin is an Old English Sheepdog, with a great temperament she loves being the centre of attention so who better to take this role.

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Moomin Posing for the Press at Marble Arch

Moomin the Sheepdog starred alongside ten female models in a retro style campaing for Benefit. Adored by all the other models, Moomin was the star of the show. Spending the day promoting Benefit with  fabulous photoshoot at the Roller lash bar in Soho. The Benefit Curl’s Best Friend pop-up, is a three-storey bar situated in Soho’s Greek Street. It will re-create the feel of a 1950s beauty parlour.

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Alongside four of her furriest friends, Moomin also got to take part in the launch of Benefit Cosmetics new product range in Debenhams. They took to a very rainy Oxford Street to meet customers- the abismal weather didn’t dampen the mood and they all had heaps of fun on this unusual day out. Their presence uplifted the customers and certainly helped with sales.

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It was a pleasure spending some time with them..I ended up buying not but two mascaras! Loving my eyes! Customer comment

 

 

In Moomin’s final role for Benefit Cosmetics, she was seen live on QVC launching the product on air and helping to smash sales records

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Moomin had a fantastic time and we think you will agree, she looked simply beautiful.

Learning to “Speak”

It may not seem like the most obvious command you would want to teach your pet. However, being able to “Speak” on cue is one of the most commonly requested skills that PetLondon Models are asked to perform on film sets.

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When dealing with a dog, by the term “Speak” this would mean a Bark, Whine or Howl that you could ask him or her to do at a given moment. You can imagine the uses for this in for example a television commercial or a feature film.

In this short article we are going to give you the basics if you would like to give this a try at home. Please remember that as with all new skills, it takes plenty of patience and practise before it will be perfect.

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  1. Find what cue it is that makes your own dog bark at you. It may be that its a knock on the door, a phone ringing, holding their favourite toy in front of them etc.
  2. Reward and click the clicker when they bark
  3. If the cue is something not portable then find a way to mimic the cue. An example here, would be, if its a knock at the door, knock on a table or book, something that can easily be done anywhere…
  4. Every time he/she does bark when this cue happens reward your dog both verbally with praise and excitement and depending on your animals age and dietary requirements then with a treat (beware of overfeeding and use healthy snacks in moderation). You can also simultaneously use a clicker and click each time it happens just before the reward is given
  5. Repeat the cue-and reward for a bark-at least 20 times
  6. Say to your dog the word “Speak” every time, just as the cue is happening and just before they start to bark
  7. Do not click or treat for any barking other than in response to the cue
  8. If barking occurs at other times or in error, turn your body away and ignore the dog to make it clear this type of barking will not be rewarded

Its as simple as that! Happy Practising

River Island Shoot

River Island contacted PetLondon Models searching for some fresh faced furry talent this winter to promote their new collection online. With some specific breeds in mind, three gorgeous pooches were selected.

First was Harper. Harper is a bright eyed, rare Blue French Bulldog with an infectious personality.  She has done a number of photo shoots and is very comfortable & calm in-front of the camera.  She will sit, lie down, stay and is happy to be put into positions and stay there.  Used to the antics of a busy set, she has great concentration & ability to focus on her handler. Her stunning coat colour is shown off to its full potential in front of the camera.

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The next talented dog selected was Afghan Hound, Iraida. Iraida is very well trained and used to being in front of the camera. She is calm and a pro at standing still or being around other dogs. For this particular shoot she enjoyed hanging out with some of the child models who were also in the scene with her.

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Last but not least, the very lovely West Highland Terrier, Poppy. She has an excellent temperament and loves attention. She also enjoyed playing with the kids on set and dressed up in her glamorous pink bow.poppy

All three did a fantastic job and had a great time. You can see some more of their work on the River Island website.

Pets Alone

Three of our talented models recently took part in creating a viral video for Frontline. The brief was to recreate a scene from Home Alone but with a dog as the one left at home alone and a couple of “cat” burglars trying to break in over Christmas.

The casting process was tough and several animals were considered for the positions. In the end the lucky dog selected was Lottie, a crossbreed from Essex who has an impressive list of special skills.

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PetLondon Model Lottie

Cast alongside Lottie were siblings Birman Foxy and Maine CoonWolfie, two felines from Southend-on-Sea. This lovely duo often work together on set as they are both very talented and photogenic.

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PetLondon Models Foxie & Wolfie

The filming took place over a day and Lottie (aka “Kevin”) had to do some special practise rehearsals at home to get used to the actions required.

We were very excited to see the final video as the script sounded like a really fun storyboard and we are delighted to be able to share with you the results on here

 

To Brush or Not To Brush?

Yes, I know, in today’s busy world you probably barely have time to brush your own teeth so the thought of having to do your pets too might sound like a lot of work but seriously when you think about it….. It is just about 180 seconds of your day that could make a huge difference to the health and life span of your furry friend.

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Try to get into a routine where you brush your animals teeth in the evening after they have finished eating for the day. It’s a good idea to do it around the same time as you do your own nightly brush. That way you are more likely to remember. Keep your pets toothbrush in your bathroom where you will be likely to see it each night as a reminder.

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You can use a special pet toothbrush. There are lots of different kinds available to suit different types of dog or cat. The main choices are; finger toothbrush, tiny toothbrush or a dual headed brush that covers both at once. Then you need to select a pet toothpaste. Make sure you check the scent of this, meat flavoured ones might not lead to very pleasant breath! Its best to look for one that is minty or vanilla for sweeter puppy kisses.

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Brush your pets teeth just as you would your own. They don’t need to rinse . However make sure you carefully rinse out their brush under water each time you use it to avoid it getting stiff and also to keep it clean.

 

In an ideal world you would brush your pets teeth EVERY day but if you can manage even 3-4 times a week then you are doing better than most. For those of you who want another option, on nights when you cannot manage a full brush you can use a pet tooth wipe which is a 20 second quick solution that is better than doing nothing at all.

 

Once you start teeth brushing into your dog or cats routine you should notice a number of key benefits. Your dog or cat will have cleaner teeth and plaque will build up less quickly. This should mean better breath and less visits to the veterinarian for teeth cleaning over their lifetime. The teeth and gumline affect the whole health of your pet and most people are unaware that bad teeth can cause pain (which your pet cannot tell you about) and lead to other dangerous conditions such as heart problems.

 

Do your pet a favour and try to start today!

November Spotlight | Polaris Hoodie

An opportunity to put some of PetLondon’s bestselling products under the spotlight and examine what makes them so special. This series will highlight one product each month.

New for Autumn/Winter 2015, the Polaris Hoodie is already becoming a firm favourite with our customers. Available in a dusky pink or a soft oatmeal and brown, the Polaris is made of a very simple herringbone patterned material. Each hoodie has a small and understated fleecy star on the back- which is how it earned its magical name! A single button can be fastened around the neck for a chic look, or left undone to give your dog a little more room.

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The same super soft cotton fleece used for the star has also been incorporated into the lining, hood and sleeves. This gives the hoodie long-lasting softness and a touch of stretch. Designed with premium comfort in mind, the cotton fleece is extremely high quality which is guaranteed to make your dog even more cuddly than normal! Another cosy design feature in the Polaris is the ribbed bottom. This little touch is found across the Puppia range, and helps make sure the sweater has a snug and secure fit.

As well as being soft, elegant and comfortable, the Polaris is functional. It is one of a few Puppia items that come with a leash hole. Nestled at the top of the jumper- just under the hood- the leash hole means you can easily slip it on over the top of a harness and clip your lead through the hole. This makes it the perfect everyday choice for walks outside, especially as the weather gets colder.

To complete the look, Puppia have also released two matching harnesses this season. The Witta Harness A follows their internationally loved Harness design- easy to pull over the head, the Witta puts no strain on your dog’s neck and has a comfortable and supportive fit. Available in the same neutral pink and brown colours as the Polaris hoodie, the Witta is made of a similar herringbone patterned material. Perfect for the cold London weather, the harness is edged with luxurious cotton fleece material which helps keep in the warmth.

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Also available is the Witta Jacket Harness. The Jacket is made of the same elegant fabric and soft, cotton fleece trim. Popular with broad chested dogs, the Jacket does not need to be pulled over the head and is easy to step into and adjust.

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Whichever style your pet prefers, the Witta looks very chic and smart paired with the cosy Polaris Hoodie- and of course there is a matching lead!

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The Polaris range is available to buy online or in store today.

Trimming your dog’s nails: A Guide

Keeping your dog’s nails neatly trimmed is so much more than a manicure- it is an essential part of their grooming routine! Overgrown nails can be painful and awkward for your dog, and they can break which risks infection and more health problems. Did you know you should check your dogs paws once a month- if they’re overgrown they need a chop! Sadly, we often don’t realise how much time has passed, and how much your pup’s claws have overgrown. Have a check now- with their paw on the floor, check to see if your dog’s nails touch the floor. If they do- they need to be trimmed!

Doggie manicures are not always a fun task, and can make both people and dogs worried. Although it seems a little daunting, we have outlined a few guidelines to keep in mind to make trimming your pup’s nails as stress free as possible!

Before you get stuck in, remember you can teach your pup to tolerate, and maybe even enjoy, nail trimming. If they learn that it leads to exciting things, like treats or new toys– they could learn to love it. So whenever you trim your dog’s nails, immediately follow up with things they enjoy. For example, clip a nail and then feed your dog a delicioustreat. Clip another nail or two and feed another treat. With repetition and a little time, your dog will probably decide that getting their nails done is fun, not frightening.

Take a little extra time to slowly introduce the nail clippers, as well as the sensations involved in trimming. The first time you use clippers, don’t give your dog a full pedicure. Instead, just clip one or two nails, and remember to give your dog treats or play a game right after trimming. Keep it slow and easy so the paid of you don’t get overwhelmed. Also, approach calmly and speak in quiet, soothing tones. If you want your dog to relax, you’ll need to be relaxed too.

Okay, so now to the nitty gritty:

1) Get some treats and your clippers, and take your dog to a quiet area. Keep a clotting powder nearby when you trim your dog’s nails so that you can quickly stop the bleeding if you accidentally cut the quick (more details below!).

2) Choose a nail to trim. Take your dog’s toe and hold it firmly but gently between your fingers.

3) When trimming your dogs nails, you need to avoid the quick. This is the pink bit at the base of your pup’s claw where the blood vessels and nerve endings are. PetLondon have got their paws on an amazing product to help you out, these nail clippers will scan your pup’s nails to find the quick for you as you go.

If your dog has clear nails, you can see the live quick, which looks pink. Cut the nail no closer than about two millimeters from the quick. If your dog has dark nails, you can avoid cutting into the quick by trimming one little sliver of nail at a time, starting with the tip. As you cut slices off your dog’s nail, look at the exposed edge of the cut nail. Eventually, you’ll see a grey or pink oval starting to appear. Stop trimming when you see the oval. Another option with black nails is to have a helper use a torch to back-light each of your dog’s nails while you trim. The light from behind the nail allows you to clearly see the pink quick.

4) If you’re using a guillotine-type trimmer, insert the very tip of your dog’s nail into the hole, holding the trimmer perpendicular to the nail so that you cut from top to bottom, not side to side. When you’ve positioned the trimmer in the right place, squeeze the handles to cut through your dog’s nail.

Take it all super slowly and carefully, and ease your pup -and yourself- into the routine and remember to keep an eye on your pup’s paws!

Happy Grooming!