Burlington Socks

Burlington Socks contacted PetLondon Models in order to book a few different and striking dog models to pose in a fun yet quirky shots alongside some human models to post on their Instagram and to placed throughout the online store.

Their brief tasked us to suggest some striking dog models to compliment their new vivid colour patterns & designs and wacky models for their completely new collection.

Burlington Socks is a well established global sock brand, well known for their classic argyll patterning and more recently their bright and bold colours. Since 2013, Burlington has been owned by a German company and re-launched as such.

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They did want to though keep the English heritage, by shooting in a London location, as seen in the photo above.

After careful consideration five models were chosen:

  • Iraida, a graceful Afghan hound
  • Collin, a stocky English Bull Terrier
  • Eric, a regal Great Dane
  • Lilah, a fluffy Shar Pei
  • Boycie, English Bulldog

The sets were constructed both inside the house and outside on the road were spectacular. The décor inside each room differed but coordinated to a slightly alternative 1930s nostalgia. Appliances and common household items intertwine with metallic futuristic objects. The models were dressed creatively to highlight the uniqueness of the socks whilst posing with their four legged companion.

We captured a few behind the scenes, to give you a look of what happens whilst the models are chilling out. It usually involves lots of treats and cuddles!

Here are a selection of the final photos that were either displayed on Burlington Socks Instagram page or throughout their website: www.burlington.de.

Collin sure seems to be enjoying himself both on and off lead!

Boycie being a rebel on the motorbike and relaxing in the classic Bulldog sitting pose

Lilah, both posing and playful in some wonderfully candid shots

Iraida, the elegant Afghan hound showing off her fun side

Big boy Eric, forming a long lasting relationship with her owner

Overall, a fantastic showcase from all our models, demonstrating how animals can creatively fit into any campaign, no matter what the product or market.

A big congratulations to all involved and we can’t wait for something else like this to come along.

 

 

Dogs Dinner for Family Guy Launch

Here at PetLondon Models there is never a dull moment and it is not just all about photoshoots and feature films. We are also often asked to help with special events, parties and promotions. Some of these require a lot of behind the scenes planning and its always a delight to work on these exciting projects.

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Petlondon Models was commissioned  to create a unique event which was to consist of Food, Drinks, atmosphere and a crowd of canines, to celebrate the launch of a new DVD of one of America’s top adult cartoons; The Family Guy. Family Guy is created by Seth MacFarlane for Fox Broadcasting company. The series centres on the Griffins, a family consisting of 5 members and their anthropomorphic pet dog Brian. The mission was that this event, would be black tie, catered for dogs… and in honor of Brian, one of the main characters of the show.

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London’s first ever fine dining and cocktail bar for dogs was launched in celebration of Family Guy ‘s pet dog Brian. Season 11 is released on DVD on 7th November.

With tight numbers for the guest list, we gathered together some special canine fans of the show, who varied in shapes and sizes but were all well socialised and great at being around other animals. The selected few  were in  for a promising evening of treats galore.

One of the main stars of the evening was to be a Look-a-like for the main character of the show-Brian. After PetLondon Models pulling many options for Disney to review, the final choice was made to use Lobo. Lobo is a Northern Inuit Dog who resides in Devon. He can sit, lie down,roll over, do a hight 5, 2 high 5’s, gives his paw and even give his paw in Spanish.

Now that the guest list and star dog were chosen we had to set to work on some serious party planning. The requests for the evening included; luxurious dog bowls and cushions for all the animals, all in the brand colours of course. A canine mixologist, black tie serving staff, a 3 course menu, treats to take home and a spokesperson to announce the highlights!

For the entire evening the event was going to take over a pub in Islington. The guests were to have drinks, eat 5* specially prepared food and to mingle.  Film crews and photographers were capturing the whole event on camera.

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After arriving early to set up the room with all the props that included colour co-ordinated table clothes and paw print balloons, the preparing of the special food was done on site.

The delicious offering for the dogs was a 3 course meal served off silver platters. To start with was a Bow Wow Chopped Liver Bone Parfait. For the mains a choice of Paw Licking Chicken or Rovers Risotto & Meatballs. To finish some Pawtisserie selections!

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There were empty plates all round and the starter especially lasted just a few seconds on most of the guests plates before it had vanished from sight .

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Most guests preferred to sit at tables on chairs and ate in groups of 2-4 on a table. Anyone who could not manage to finish all their foods would most likely find a friend to their right who was happy to assist.

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Drinks were also well planned out for the guests. The special canine mixologist had prepared some “Dogtails” that included Hair of the Dog, Salty Dog and Mutt-ini’s. All used dog friendly ingredients such as mango and coconut and were served with a Rawhide Swizzler stick.

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The Salty Dog was a firm favourite with many dogs reaching their third glass during the evening. Drinking straight from the cocktail glass did not phase anyone and they were probably wondering why their mealtimes could not always be such a civilised affair.

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Lobo enjoying the evenings delights

Lobo was the star of the show but took everything in his stride and remained calm an relaxed, unfazed by all the attention. As the largest dog at the event he stood out and enjoyed the events unfolding.

The evening was an outstanding success. The guests all had the time of their lives and to end off the night there was a specially prepared dog cake that featured Brian and the Family Guy logo.

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Many images from the evening appeared in the national press and were enjoyed by all those who saw them.

Loki for Aldi Christmas Campagin

PetLondon Models are often fortunate to land Christmas Campaigns during the busy winter months. Whether it could be promoting a pet product or simply adding some extra X-Factor to any type of product or service, animals are in hot demand around the holiday season.

We have to keep these jobs strictly under wraps until after Christmas because all the images and concepts are strictly top secret until the campaign launches. Now that Christmas is well out the way we would like to share with you one of our favourites from 2015. It was little Loki’s shoot for Aldi.

Loki is and adorable Cavapoo from London. She is Super-active and friendly with everyone, people and animals alike. Loki is not yet a year old but she has an impressive skill set that includes; sit, stand, high five, paw, rollover, stay and waits.
This little lady has a loving personality and is super loyal to her handler Heidi.

We first met Heidi and Loki when they signed with the agency and they came in to do a casting and some test shots. Loki was impecably behaved and we all agreed she was a professional in front of the camera.

Loki pulled off the classic over the shoulder pose right away during her first shoot. She also mastered some more tricky poses with the help of a puppy prop.

The casting call came in to PetLondon Models for a small dog to model Aldi’s Christmas range that included a matching jumper for dog and owner. After narrowing down their selection from a range of options, Loki was  the dog that was chosen for this assignment. We knew she could pull it off with no problems.

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Loki was a pro at showing off the lovely reindeer jumper and she interacted with the human model on set to create some lovely festive poses. Everyone on set agreed that she was a real star and their was some glowing feedback on her after the shoot.

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“I just wanted to give you feedback about Loki and her owner. Our client has said they were both AMAZING. Loki was so adorable, and so well behaved, and just fantastic really. The owner Heidi was also really helpful, and if it wasn’t for her, who knows how the shoot would have gone, but overall, they were simply thrilled with the both of them” Booking Agency Quote

River Island Shoot

River Island contacted PetLondon Models searching for some fresh faced furry talent this winter to promote their new collection online. With some specific breeds in mind, three gorgeous pooches were selected.

First was Harper. Harper is a bright eyed, rare Blue French Bulldog with an infectious personality.  She has done a number of photo shoots and is very comfortable & calm in-front of the camera.  She will sit, lie down, stay and is happy to be put into positions and stay there.  Used to the antics of a busy set, she has great concentration & ability to focus on her handler. Her stunning coat colour is shown off to its full potential in front of the camera.

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The next talented dog selected was Afghan Hound, Iraida. Iraida is very well trained and used to being in front of the camera. She is calm and a pro at standing still or being around other dogs. For this particular shoot she enjoyed hanging out with some of the child models who were also in the scene with her.

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Last but not least, the very lovely West Highland Terrier, Poppy. She has an excellent temperament and loves attention. She also enjoyed playing with the kids on set and dressed up in her glamorous pink bow.poppy

All three did a fantastic job and had a great time. You can see some more of their work on the River Island website.