Stella for CIF

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Cif are cleaning the roof of the O2! The O2 arena’s roof will take 72 days to complete.The iconic multi-purpose indoor venue in Greenwich, London, is currently midway through a dramatic make-over as part of Cif’s ‘Before & After Project’, which will see the 50 metre building receive a spruce up using the floor cleaning product.

The lengthy project, which aims to turn the building’s roof back to its bright white colour, is being documented on the the brand’s official Facebook page and website. To help promote the project CIF called on PetLondon Models to provide a cat to star in their viral video.

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The chosen kitty was Perla the Persian, a stunning female cat who is almost pure white but with some striking markings. She attended for filming in a location flat specially selected because of its view of the O2 from its living room window.

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Perla was given some time to explore the new environment and settle in and she particularly enjoyed chilling on the windowsill. For one of the scenes the female actor was to hold Perla whilst speaking to the camera. Perla was happy to oblige in a cuddle and show off her gorgeous coat to the camera.

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Perla is a true professional and as usual gave an outstanding performance for the client. You can watch some of the final footage below and this is being aired across CIF’s social media channels and as viral videos.

#CatsOnaPlane

A recent and very top secret project we have been working on a PetLondon Models HQ was a multi-cat job involving some very unusual requests! The assignment involved a large group of friendly felines needed for filming on actual airplanes at an Airport.

This job was for both Thomas Cook Airlines and its sister Airline, Condor. The airlines wanted some cats to test out the comfort of their new Airbus 330 and Boeing 767 and to create entertaining, promotional viral videos. The resulting footage and images were to become part of the #CatsOnAPlane campaign. The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Travelling with animals by air, especially with cats is very difficult when you live in the UK  so this was a unique and one-off experience for some of our models to try out being in the actual cabin of a plane!

The initial brief was very detailed. There were ten roles up for casting and PetLondon Models was asked to help suggest cats for each position. Each character we had to fill had a brief about their individual personalities. We studied the storyboards and cross-checked these against our books to see who would be fitting for each role. In the end a variety of options went over to the client for each of the characters to be cast and they then had the difficult decision of selecting the final few. For many jobs there is strong competition for each position and behind the scenes the clients are often choosing between a few animals for each role.

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Once word was in of the clients final choices, the excitement began for many of our cats and handlers. The filming schedule spanned nearly a full 24-hour period. Travel arrangements and schedules had to be carefully planned in advance and practise began for each cat to get used to what they would need to do on set.

First up we had Starina. She was chosen for the role of “Princess Pamper”. Having worked with Starina on many previous occasions we certainly agree this was the perfect character for her to play! “Princess Pamper (Pamps to her friends) is a lover of the finer things in life.She was chosen because she’s renowned for her demanding demeanor.For Pamps to be happy she requires a certain set of guidelines to be adhered to. If all her needs are met, it’s a smooth ride for everyone”

Starina is a very easy-going cat who is used to going on lots of outdoor adventures. It was her first time on a plane but she took everything in her stride and took some time to select her favourite seat!

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Starina Settles Into Her Preferred Seat

Starina enjoyed looking out the window and meeting all the crew on set. Once it was time to get filming, she was as ever, ready to perform for the camera! This sweet girl has the most stunning eyes, one blue and one green.

Here is the final footage of Starina’s filming that we are delighted to be able to share with you. The online ad shows Starina relaxing on Thomas Cooks newly refurbished A330 and has subtitles to show what she might be thinking.

 

Next, was the role of “The Stray Siblings”. There were several litters in the running for this position but in the end it was six adorable Chausie brothers and sisters who were selected by the client. Only three were used in the footage but they took the filming in turns and this enabled the babies to get some rest in between the swaps. They loved all the excitement though and could not get enough of their first big adventure!

“Ben, Jane and Alice Stray are 3 siblings. They’re well known as the toughest, most challenging and rowdy bunch of testers… and they know it. They know how to push the buttons of cabin crew and how to truly stress test the friendly customer service.”

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The Chausie Kittens enjoyed all the excitement of exploring somewhere new

Here is their final footage. As you will see, these babies truly enjoyed themselves, having time to explore and play, watch some in-flight entertainment and then after all that excitement, taking a nap with their teddy bear!

 

Next was the very distinguished Zinedine. Zinedine (nickname Zinny) was cast as “Quality Ken”. “Quality Ken is a total cynic, he’s hard to impress and he knows it. He plays his cards close to his chest – he hates to show anyone what he’s really thinking… even if it’s good!Ken’s lived a quiet life, he’s the eldest of 18 brothers and sisters…always the most reliable. He doesn’t often let his hair down. Ken is one of those cats who’s ashamed of his feline instincts. Behaving cat-like demeans the air of authority he has worked so hard to achieve.”

Zinny is a six year old male Persian from London. He is very confident with being an actor and enjoys meeting new people or trying new experiences. Arriving at the airport he was not phased by the hangar but did appreciate a cosy blanket to snuggle up in.

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Waiting Patiently for the Camera Crew to get ready….

IMG_4989Sweet Zinny is a most expressive cat and his film reel certainly demonstrates this and entertains viewers about the airlines newly refurbished fleet. He was so cosy and happy in his seat that he was quite miffed when it was time to leave!

 

Finally we had brothers Orpheus and Ryder. These Norwegian Forest Cats are the best of friends. They enjoy to do everything together and so this was a perfect opportunity for them to be side by side. They were both working on the Condor Plane.

Orpheus played the role of “Captain”. Captain is a more senior role and he is a well versed flyer who has flown with Condor for a lifetime. He enjoys the welcome and warmth hwereceives on every flight. Orpheus performed like a true pro as he quickly settled into the new environment and relaxed into his comfortable seat.

One lucky cat was chosen to travel business class and this was Ryder! With his stunning pure white coat he looked very elegant in his oversized and reclining seat and was able to fully stretch out. He even managed to operate the controls himself.

This project was a delight to work on for all the handlers, crew and animals involved. As a special sneak peak we have some behind the scenes footage to be able to share with you if you have have ever wondered how on earth his all gets put tougher

The fabulous collection of viral ads are currently being promoted across Facebook, Instagram and Twitter.

Tom Morey, senior group marketing manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Cats on the Catwalk for Stella McCartney

PetLondon Models took part in an exciting campaign for fashion designer Stella McCartney. We were contacted and briefed that they were looking for a selection of different cats to model in a photoshoot at Sunbeam Studios in London. We got to work right away as there was not much time to spare and put together a range of different cats and kittens for them to review.

After some difficult selections, the lucky chosen felines were from left to right: Hechi, Tobias, Sammi, Adaline and Perla,

Excited to have landed this assignment, they all headed over to the studio where PetLondon handler Adam was on hand to make the introductions. A few were not sure of each other initially but warmed up to their new friends as the day went on.

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Adam introduces Kitten Tobias to Perla. At first they were unimpressed with each other. Sometimes models dislike sharing the limelight…

Each cat took turns on set to model with top human models including Lineisy Montero. The shoot was for the Stella McCartney’s Autumn Collection Campaign. Some of the collection featured actual cats within the prints and designs, so it was a perfect fit!

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Perla showing off one of the looks

Persian Model Perla has been modelling from a young age. She was quite a sensation on set with her striking features and calm demeanour. Her markings are really unique and give her such character. Whether it was hanging out on a giant cushion, being carried under the arm or trying an action shot, Perla was ready to provide whatever was needed.

PetLondon were particularly happy to be working with Stella since she has a great passion for animal welfare and all of her brands collections are always animal-friendly. Stella McCartney doesn’t use leather, feathers or fur in any of its designs or products. This commitment is admirable and something that very few high end brands follow such a chosen path. PetLondon’s ethos is all about animal welfare as a priority so this synergy created a great connection.

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In a particularly tricky shot, Adam makes sure that Persian Hechi is safe and balanced on the models shoulder, he was on and to jump in at split seconds notice

All the models really enjoyed the shoot. They took it in turns to model different looks from the collection with different models. It was a long day though and at one point Perla was so relaxed she fell asleep in one of the designer handbags.

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At first we noticed she was very comfortable and relaxed inside the handbag

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Next thing we knew, she was fast a sleep. Well, you know what they say, a girl has to get her beauty sleep

All of the PetLondon Models worked hard and created some fabulous images for the campaign.

You can see the full LookBook Here