Gym Bunnies for Virgin Active

Virgin Active approached PetLondon Models with an EGGcellent idea for Easter Weekend…They were looking for 8 “Gym Bunnies” to create an adorable viral video campaign. The brief we were given was that the bunnies were to have their run of a health club in East London one Sunday and would be both filmed and photographed during their “workout”.

We had just the perfect Rabbit Family to take part in this shoot that are experienced on set and in studios and have wonderful temperaments.

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The rabbits all knew each other and got on well together which is a very important factor. They were accompanied by expert rabbit handler  to ensure that all their needs were met and that safety was paramount.

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Rukia enjoys a touch of morning Yoga

 

A total of eight furry friends attended the shoot, several Netherland Dwarfs (Bucks fizz, Kira, Bramble, Monte, Bubbles & Most) and even a Hare called Jerome who is 1 year old and very friendly and outgoing and has several best in shows under his belt. Jerome is an expert jumper and he has previously taken part in “rabbit jumping” competitions and displays.

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The smaller bunnies took everything in their stride. They were more than happy to sniff out the equipment, test out the treadmill and jump around the gym mats. After all that fun, they were rewarded with a delicious bowl of kale-yum and healthy too!

The end video is absolutely delightful and sure to bring a smile. The shoot was a huge success and the client was very happy, commenting “Just to say a big thank you for yesterday – the rabbits were fantastic, the animals were so calm and very happy to pose!

Bunnies on Set for Look Magazine

As Easter approaches each year we tend to see a surge in demand for Bunnies! As these campaigns have to be planned out quite far in advance this can start as early as January for companies planning to release campaigns in the Spring. This year has been no different to usually and Rabbits have been in hot demand these past few months. One of these assignments was for a request from Look Magazine, a British publication. Look is a glossy high street fashion and celebrity weekly magazine for young women.  The magazine focuses on fashion, high street shopping advice, celebrity style and news, and real-life stories. The magazine was planning a spring themed photoshoot and were looking for a couple of bunnies to pose alongside some props such as perfume bottles.

After sending them lots of options to choose from, a decision was made to use Kira and Bucks Fizz who were both siblings and would get along great on set.

Both bunnies travelled over to the studio in North London where they were greeted by lots of fans! There were plenty of special cuddles for them from the team.

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Image Credit Instagram @LookMagazine

The bunnies were given some time to get acquainted with their co-stars, a selection of different perfume bottles! The positioning and lighting were all co-ordinated for the optimal images. Neither bunny was phased by all the attention and they were used to the camera flash.

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Image Credit Instagram @LookMagazine

As you can see from the above the end-results were absolutely stunning. There were plenty of fantastic images to choose from. Kira the grey bunny was especially a little star as he was quite willing to put his paw up on a prop or to wrap his paw around it as if he was holding the object.

After a really fun day the bunnies headed home to get some well deserved rest and to rejoin the rest of their family. It was then to be a couple of weeks wait before the article and accompanying images were to be published.

Look MagThe February issue of Look Magazine did not disappoint. Both rabbits looked fantastic in their triple-page spread.

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