The Fluffiest Café in the World

The Guinness Book of Records is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. For the launch of Guinness World Records: Amazing Animals Book, celebrating the world’s most fur-nomenal creatures and pets, PetLondon Models was involved with finding the fluffiest contenders for a fantastically fun furry pop up event and café called Amazing Animals: Fluffytorium. 

According to Guinness World Records, they did some research and found that only a third of pet owners in Britain would consider having a long-haired pet – put off by moulted hair. To counter this, the Fluffytorium set out to celebrate all things fluffy! PetLondon Models was tasked to find their fluffiest of feline and canine models.

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Taking place over several days, the Fluffytorium’s concept was to bring people together during half-term to cuddle and play with some of our fluffiest models in a spectacular fur-filled wonderland. Many people in the capital live in small apartments or rented accommodation where large fluffy animals are not a viable option. This pop up café gave people the opportunity to experience crazy amounts of fluffy.

The Fluffytorium took place at #2, Soho Square, London. The venue was magically transformed into a fantastically fluffy space with fur covering every single inch of the floors, walls and ceiling. The outside featured fur lined columns and grates, a green fluffy lawn with a human sized furry dog house place outside for passers by.

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Poodle Milan posing in The DogHouse

Groups of lucky people were able to book tickets to spend an hour in the Fluffytorium sipping freshly made milkshakes and petting the animal models.

The first day was a feline filled affair with a family of seven spectacular Maine Coons. These cats are well known for their long fluffy coats, bred to withstand the cold temperatures on the farms and ships bound for the Americas. The breed is also known for being incredibly communicative and sociable, the perfect group for the Fluffytorium. The family of seven as you can see from the photos were completely at home.

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They were supported by Hechi & Perla, who became the best of friends, chilling out with each other on the sofa. They had never met before and they thoroughly enjoyed each other’s company.

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Persians Hechi and Perla meeting for the first time

The second day was the day for the dogs to shine. On the day itself, the four legged friends chosen by the client were a range from the teeny tiny to large. From smallest to largest our fluffy balls were: Bella, the Pomeranian, Henry, the Poochon, Milan, the poodle, Zog & Yogi, a pair of Chow Chows.

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Bella & Milan

 

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Henry

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ZOG

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Yogi

As you can see all the models took this in their stride, enjoying all the extra attention and treats during the day. The response received by the press was outstanding, receiving coverage in major national newspapers and magazines. The Facebook video alone promoting the Fluffytorium from TimeOut London has to date received over 21,000 likes.

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Sweet Pomeranian Bella

The Fluffytorium was a pop up event for the launch of the Guinness Book of Records: Amazing Animals, which puts the spolight on the world’s craziest creatures, peculiar pets, wacky wildlife and cute critters.

We would like to congratulate the models and their owners. A lot of work went into the behind the scenes for this assignment and we couldn’t have done it without them!

Burlington Socks

Burlington Socks contacted PetLondon Models in order to book a few different and striking dog models to pose in a fun yet quirky shots alongside some human models to post on their Instagram and to placed throughout the online store.

Their brief tasked us to suggest some striking dog models to compliment their new vivid colour patterns & designs and wacky models for their completely new collection.

Burlington Socks is a well established global sock brand, well known for their classic argyll patterning and more recently their bright and bold colours. Since 2013, Burlington has been owned by a German company and re-launched as such.

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They did want to though keep the English heritage, by shooting in a London location, as seen in the photo above.

After careful consideration five models were chosen:

  • Iraida, a graceful Afghan hound
  • Collin, a stocky English Bull Terrier
  • Eric, a regal Great Dane
  • Lilah, a fluffy Shar Pei
  • Boycie, English Bulldog

The sets were constructed both inside the house and outside on the road were spectacular. The décor inside each room differed but coordinated to a slightly alternative 1930s nostalgia. Appliances and common household items intertwine with metallic futuristic objects. The models were dressed creatively to highlight the uniqueness of the socks whilst posing with their four legged companion.

We captured a few behind the scenes, to give you a look of what happens whilst the models are chilling out. It usually involves lots of treats and cuddles!

Here are a selection of the final photos that were either displayed on Burlington Socks Instagram page or throughout their website: www.burlington.de.

Collin sure seems to be enjoying himself both on and off lead!

Boycie being a rebel on the motorbike and relaxing in the classic Bulldog sitting pose

Lilah, both posing and playful in some wonderfully candid shots

Iraida, the elegant Afghan hound showing off her fun side

Big boy Eric, forming a long lasting relationship with her owner

Overall, a fantastic showcase from all our models, demonstrating how animals can creatively fit into any campaign, no matter what the product or market.

A big congratulations to all involved and we can’t wait for something else like this to come along.

 

 

Pug Power for Cineworld Super Screens

Cineworld got in contact with PetLondon Models with a interesting proposition… to find four social media superstar pugs for a promotional event with Cineworld and their new Superscreens.

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This was no bother for us, having recently created PetLondon’s Social Media Superstar division. Social media influencers have been used for promotions for a while, promoting everything from health and beauty products to new technology and skateboards, but within the last year or so the “Power of Pets” has been on the rise.

Some of the most famous animals across the UK are on our books. Cinema were looking for four awesome Pugs for the promotion of their Super Screen service, to tie in with the launch of the new Kingsman film.

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After some serious consultation, Cineworld chose four of our most famous Pugs for the event.

Firstly, Barry the Pug, who loves nothing more than jetting off around the world and relaxing on the beach with a dog friendly Pina Colada. Star of Virgin Media TV adverts. IG Following: 41,000

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Secondly, the dynamic duo of Walter and Krypto. Walter the cheeky older brother has 27,600 followers as to date, regularly posting about his life, with his little playful ‘pupstar’ brother Krypto featuring regularly.

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Lastly, Kipper, the gentlemanly and sophisticated Pug. Never seen without his tweed collar or velvet jacket; this Pug shows of his lavish lifestyle to his 23,500 followers worldwide.

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The pugs were to watch a special screening on the Kingsman: Golden Circle for the promotion of Cineworld’s Super Screen. Cineworld in collaboration with the launch of the film wanted to highlight their new Superscreen service which are located at various cinemas across the UK.

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The Superscreen at Cineworld offers state-of-the-art projection and sound, allowing customers to enjoy upcoming blockbusters like never before. It includes a wall to wall, ceiling-high screen, dual projectors giving a brighter 3D experience and breathtaking multidimensional sound with Dolby Atmos, powered by 27 amplifiers.

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The shoot included some group shots outside the foyer, and them some amazing candid shots of the four super star pugs enjoying a private filming of the film. Of course with all the snacks they could eat.

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The four stars definitely enjoyed the ‘Pug Life’ to the full during the shoot, being treated like film stars themselves… and rightly so!

We have a multitude of social media famous animals that isn’t just limited to dogs. If you are a Instagram Icon or a Snapchat Sensation we would love to here from you.

 

 

Border Collies & Brogues – Manolo Blahnik

PetLondon was tasked to find a variety of fashionista dogs for an internationally renowned shoe designer…Manolo Blahnik. PetLondon Models have worked with major fashion houses including Chanel, Stella McCartney,  Mulberry & Burberry in the past; so  PetLondon certainly had the talent for this exciting assignment.

Manolo Blahnik is a Spanish fashion designer best known for his signature line of high-end women’s footwear. Blahnik is perhaps best known for designing delicate and lightweight stiletto heels that have become iconic footwear.

Interestingly, the photoshoot was for promotion on Manolo Blahnik’s new globally renowned creations on the company’s Instagram account. The shot were posted as a ‘Boomerangs’ where the film is looped backwards and forwards. Boomerang is a fairly new app from social media giant Instagram that breaks the boundaries on what social media content is supposed to be. You can see what we are talking about below. We think the effects created with the shoes and dog models are fantastically engaging.

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Let's dance #Atada #ManoloBlahnik

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For this shoot the client wanted to match dogs to the particular shoes in the new range.  PetLondon Models was given a brief based on a specific breed wish list and then the casting process began,From the fluffy Pelosurafo slippers to the pink Armida stilettos; the Manolo Blahnik team carefully considered a large number of dogs to perfectly compliment the aesthetics they were searching for.

In the end the animal models assigned were:

  • Eric, a fluffy Border Collie
  • Mylo, a graceful Dalmatian
  • Louis, an elegant Afghan Hound
  • Clover, an inquisitive Spaniel
  • Pip, a playful West Highland Terrier
  • Emma, a soulful Weimaraner

In 1970, a young Blahnik had a chance to meet Diana Vreeland, the editor-in-chief of U.S Vogue, while he was travelling in New York. He then presented his portfolio of fashions and set designs to Vreeland who admired his shoe sketches and advised him to concentrate on designing footwear. Blahnik followed her advice and worked on designing shoes.

Blahnik became the second man ever to be featured on the cover of U.K. Vogue. In 1977, he sold his shoes in America, through Bloomingdales, and opened his boutique in the U.S. Since then, he has become a very famous shoe designer, and a symbol of pure classic style for the 21st century.

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One step, two step #Pelosusrafo #ManoloBlahnik

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Eric the Border Collie with the Pelosusrafo open toed furry slipper 

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Criss Cross #Maysale #ManoloBlahnik

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Pip the West Highland looking interested in the Mayscale kitten heel mules

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All eyes on you #Sonsoles #ManoloBlahnik

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Emma chilling out with the blocked heeled 60s inspired Sonsole

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It’s a match #Feliza #ManoloBlahnik

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Mylo, matching perfectly with the Feliza pump

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Top dog #Diazhigri #ManoloBlahnik

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Louis pondering the style of the Diazhigiri heeled boot 

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Follow my lead #Ulderica #ManoloBlahnik

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Clover taking the lead with the bold and bright Ulderica shoe 

All the dogs performed extremely well on set, with no hiccups or set backs at all.  You know what they say…dogs love shoes! A great time was had by all.

We can’t wait for the first Spaniel themed sling-backs, Greyhound galoshes or Maltese inspired mules.

All the pictures have been released on Manolo Blahnik HQ’s Instagram.

 

 

 

 

 

Barry for Virgin Media

PetLondon Models were approached by Virgin Media, looking for a special dog to be filmed for their social media to promote their new on the go service.The lucky pooch chosen was Barry the pug, a happy pup who loves to meet new people and has a wide range of talents, including playing football.

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Barry: Blue Steel 

The shoot took place at Jet Studios in South West London, and Barry and his owners arrived with time for a quick pit stop to get an energy boost before the shoot began.

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Barry chilling out before the excitement

Since the shoot was promoting Virgin Media’s on-the-go service, Barry posed with a range of props, including a laptop, tablet and smartphone.

Barry got to walk his own pug sized red carpet, and looked the part in his wonderful tuxedo. He showed the crew his skill set, walking down the red carpet and stopping on command.

Barry also showed off his remarkable footballing talents, dressed in his red tracksuit. He also lounged in a bean bag as part of the shoot, which was a well needed rest from all the walking and running!

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After working so hard, by the end of the day Barry was one very tired pug! By the last scene he was exhausted, and had a well deserved shut eye. The crew were so impressed with Barry they gave him a huge round of applause at the end of the shoot.

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Barry did an amazing job, and the client was incredibly impressed, contacting us to say: “I also wanted you to pass on my thanks to Barry’s humans for all their hard work and his. He really pulled it out the bag on Tuesday and was very well behaved and performed fantastically for the camera.”

Here is a clip of the final video.

 

Keep an eye out for Barry on Virgin Media’s social networks!

Mercure Hotels

PetLondon was tasked to find some four legged friends for the launch of a new room service for dogs. The luxury hotel chain, Mercure, got in contact to find some models for the promotional photoshoot and the filming for the new Pawsome delights on offer at their Warwickshire Walton Hall Hotel & Spa.

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Research by the hotel brand found 33% of dog owners miss out on going away because of their pets and 41% feel guilty when they do travel. The hotel collection has introduced the Happy Tails package, masterminded by Head Pet Nutritionist at AniForte, Katrin Scholz, at selected hotels within their group.

The hotel chain wanted a variety of sizes, to highlight that dogs of all sizes, ages and shapes were welcome. After much consideration, they chose four dogs. These were: Nala, the Pug, Brinkley, the American Cocker Spaniel, Pip, the West Highland Terrier & Scotty, the Golden Retriever.

The filming took place across the whole hotel complex, including a group shot on the beautiful grounds. From panning group shots in the lobby to action sequences outside, all the dogs performed superbly to all the tasks at hand. I think Nala, especially enjoyed one of her filming scenes.. She told us it was the easiest day on set ever! (See photo below).

Nala, enjoying the finer things in life

Similarly, Brinkley, modelled beautifully in one of Mercure’s dog friendly room. He was definitely the perfect actor;  ‘pretending’ to soundly snooze for the photograph. Every little touch has been thought of to make the stay as pleasurable for the canine companions, such as the matching dog bowl and ball that matched the carpet and bed frame.

Hotel bedroom (Mecure Hotels/PA)

At lunchtime, all the dogs headed to the dining room to shoot the Happy Tails package.  The nutritious menu had been designed just for dogs and includes salmon sashimi, beef tartar and ‘clean eating’ chicken with carrots and apples if your dog prefers to eat lighter on their holiday.

 

Salmon and banana for dogs (Mecure Hotels/PA)

On the menu for dogs at Walton Hall Hotel & Spa

 

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Two customers waiting to tuck in

 

Guests just need to ring in advance to check whether their chosen venue provides the service they require. More information can be found on http://www.mercurechester.co.uk/mercure-happy-tails.html.

Be sure to check out the promotional video. Well done everyone! 

 

 

101 Dalmatians + Friends for Cath Kidston

 

At 7am, Shelton Street, nestled in the heart of Covent Garden, is usually a quiet and tranquil place, with commuters walking to the tube in the early morning sunshine, a couple of joggers pounding the pavements and coffee shops just opening up their shutters; however, here at PetLondon Models we knew this wouldn’t be the case as we were tasked in providing 25 dogs for the launch of Cath Kidston’s brand new 101 Dalmatian range in collaboration with Disney.

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Queuing up to Checkout

Our assignment was to provide 6 Dalmatians to be stars of the show, with 20 other dogs of varying sizes, ages and breeds to support them. Even though not close to the 101, it sure felt like it, as it was possibly a record number of dogs in one location at one time in recent history for PetLondon Models.

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Forming an orderly queue…

The 6 Dalmatian stars rose very early with their owners to get over to Covent Garden. For the participants it was a great experience. “We as owners, were a little nervous on arrival not really knowing what to expect!” said Celia, the owner of Suzy and Bebe. “We were put at ease immediately by the warm welcome to both ourselves and the dallies and was impressed with Adams professional handling of all the dogs.”

The Dalmatians came from near and far, very reminiscent of the film, to partake in the earlier part of shoot taking place in the store itself. Below from left to right we have the six superstars: Roo, Bebe, Suzy, Dolly, Mylo & Domino. We had a truly magical tear-jerking Disney moment, as Mylo & Domino found out they were siblings and have been reunited years later on this shoot. After the shoot was done, they were seen walking side-by-side to go for some brunch and a paw-to-heart.

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Mylo and Domino litter siblings united after years apart!

 

The goal of the shoot was to get some amazing shots of the Dalmatians in store and outside the store in some fun and candid setups. This included Bebe placing her paws on the counter pretending to pay for her goods, Roo walking out the shop happy as can be with a shopping bag in this mouth and a couple of the models sniffing around the shop itself looking at the Dalmatian emblazoned merchandise.

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The Disney range itself is very varied with different designs and motives across a wide range of products; from tote bags to umbrellas, purses to socks, pyjamas to aprons each is classically Dalmatian themed, both for adults and kids alike. The range is available across all stores and online for the UK, and in selected international outlets. Please check here.

 

Whilst this was taking place, in a courtyard just around the corner, the rest of the supporting cast and crew arrived. Not only did we have twenty dogs, but also one human model for every animal. The cast included a range of typical dogs seen out shopping on your local high-street, so we had a varied collection of supporting cast including: Poodles, French bulldogs, Pugs, Jack Russell, Sausage Dogs, Spaniels and a lot more aside! The models were to each have a canine companion for the duration of the shoot. The dogs definitely chose their new pet parent for that morning and after a lot tail wagging and sniffing , we were ready to start the second part of the shoot taking place outside the store.

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Lolly, Bix, Peggy, Lola and Milo chilling out on set

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Models getting to know their new pet parents

The aesthetic was to line them up along the shop front with the Dalmatians at the front of the line, with each dog and their model forming a somewhat orderly queue behind. It was a very high energy set with so many models both human and canine together, but some amazing shots were taken. Lots of squeaking, clapping, barking and cheering to get the attention of the dogs. After some readjustments and repositioning of certain dogs, the camera team was able to snap some fantastic shots.

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Getting the pawww-fect shot

The hallmark of any successful job is finishing early, and this assignment finished a full 60 minutes ahead of schedule. All the dogs were pawfectly awesome and were as good as gold considering all the excitement.

 

Aristo-Cats for Tatler Magazine

Cats in recent years have been regaining their status as a symbol of refined luxury within the fashion & beauty echelons. Ancient Egyptians worshipped felines immensely in an almost idol-like fashion, praising them for controlling vermin and their ability to kill deadly snakes such as cobras. As such the domesticated cat become a symbol of grace and poise. This was certainly the case, when PetLondon Models were tasked to find seven exquisite looking cats for an opulent shoot with Tatler Magazine. Some incredibly lavish jewellery was to be photographed, that wouldn’t have seemed out of place in the palaces of the Egyptian Pharaohs of old.

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Tatler is a high end fashion and lifestyle magazine which covers all aspects of high society. It was founded in 1901 by Clement Shorter. The shoot involved the feline stars being held by the humans models, showcasing both the spectacular watches, bracelets, rings and necklaces on offer. The stylish furry coated models cover seven whole glossy pages of Tatler’s internationally renowned Watches & Jewellery special issue.

The shoot took place back in April at a studio located in the trendy Kensal Green. The photographer was the highly coveted beauty, fashion and jewellery photographer Matthew Shave who has regularly worked with the biggest publications and brands. The cats were hand chosen by the jewellery brands & Tatler editorial team and PetLondon ensured the perfect mix of different breeds and colourings from British Short Hair to Russian Blue. Each cat had their own striking characteristics to compliment each aesthetic of each jewellery collection.

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Shady For Graff: The Classic Graceful Gait of the Bengal

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Gabby For Rolex: Classic Blue Short Hair With Gorgeous Amber Eyes

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Kevin For Moussaieff: A White Maine Coon Rescue Cat. A Real Rag to Riches Story

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Caspian Blue For Davis Morris: Travelled All The Way From Ireland To Follow In His parents Footsteps They Were Both Imperial Grand Champions

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Prince Valentino For Buccellati: Known For His Expressive Face and Cheeky Personality Captured Here Perfectly

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Starina for Sybarite: Our Modelling Veteran Looking Fabulous as Always

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QT For Georg Jensen: A Tabby Farm Rescue Cat Now Living The High Life

Adam, Chief Animal Handler, explained the atmosphere on set led to a fantastic shoot being conducted. He was delighted that the majority of the production crew at the shoot had worked with cats or were cats lovers. Therefore, everyone understood cat’s behaviour and psychology giving them the understanding and patience needed. This led to the cats having confidence and hence the capability to produce outstanding shots in a very candid fashion.

Corgi Marcel for ILIFE Robot Vacuum Cleaner: An overnight suck-cess.

In today’s world, modern households are run like well oiled machines. Overlapping schedules and hefty workloads means it’s no surprise that days are neatly timetabled from crack of dawn to downtime in the evening. Keeping any household in pristine condition is difficult; so an automated vac which can mop up any mucky pup spills or shed dog hair is a must.

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ILife V5 Pro

PetLondon Models was tasked to find a star for ILife Vacuum cleaners. The brief was broad but with three conditions: firstly advanced commands were necessary, secondly good with children, and thirdly not to be scared of hoovers or robots. After a lot of considerations between a few different individuals; Marcel the Corgi was finalised. One of our few international jet-setting models, he spends his time between London and Paris… Lucky him!

Marcel is a very rate ‘Fluffy’ Pembroke Welsh Corgi with the longer silky coat. As demonstrated he has an excellent attention span and skill; performing commands such as sit, down, roll over, spin and high five (as seen in the video) with ease. He’s an experienced model used with working in different environments and working with a range of talent.

 

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Marcel during his casting call at PetLondon HQ

 

ILife is a range of powerful and intelligent robotic vacuum cleaners designed to make hectic modern life a slightly more relaxed place; featuring an integrated mopping mode of V5 Pro model for those sticky paw prints.

 

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Bonding with the crew behind the scenes

Anything that allows for more time spent with your dog was certainly a brand we could get behind! The brand new V range has a programmable daily cleaning plan and remote controlled max-power mode rids homesteads of hard-to-clean dirt and stains, such as shed dog hair and dust which can disrupt normal day-to-day living.

Marcel the consummate professional integrated right into his new family straight away. Always up for play-time he took to running around in the garden in his stride. Marcel loved the attention of the camera especially during his close up shot in bed. His superb obedience allowed for some amazing shots, including the super expressive welcome home look.

 

Be sure to watch the video below to check out how fabulously our star actor performed.

Congratulations Marcel you were a star!

 

 

 

 

 

 

Follow the Yellow Paw-print road

The world renowned London Book Fair 2017 took place earlier this month.  The arena was set for Korra‘s first appearance as a look-a-like for the world’s most famous dog… Toto! Written by the masterful storyteller Michael Morpurgo, Toto – The Dog-gone amazing story of the Wizard of Oz vividly retells the classic narrative from the perspective of Toto the dog. The intelligent and energetic Korra,  the Cairn Terrier was  chosen to be part of the amazing launch event.

The likeness is uncanny between Korra and Angus, who stared as iconic Toto in the classic 1939 film musical.  They are twins in many different ways, especially the eyes! The Cairn Terrier is one of the oldest of the terrier breeds, originating in the Scottish Highlands and recognized as one of Scotland’s earliest working dogs. Nowadays these dogs are very rare, especially in London, so PetLondon Models was very lucky to have found Korra.

Korra and Lisa her owner, visited PetLondon a week or so before the London Book Fair to have a trial run for the big day itself. Korra, from the moment she entered took everything in her stride. Instantaneously, every single person fell in love with her at our offices. Her inquisitive nature had her sniffing around the showroom like an hyperactive kid in a candy shop.

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Korra in Munckin Land

Korra’s Mum was quick to demonstrate how incredibly well trained and intelligent Korra was; her penchant for veggie dog treats was a sight to behold. For a dog so small she could leap three and a half feet up into the air without breaking a sweat. We need her exercise regime pronto!

Various tricks were performed at ease including the crowd favourite. A simple ‘Bye Bye’ command spoken by Lisa, Korra jumped onto her back legs, stood up straight and with extraordinarily skill waved her paws in a goodbye fashion. It was SO CUTE!

We took Korra and Lisa, downstairs to our in in-house studio set, where we had set up a special basket for the star to sit in. After only a couple of attempts and a handful of treats later we managed to snap this delightful shot. It captures her personality completely.

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In-house studio shot

On the day itself, Korra’s first assignment was to follow the yellow brick road, for a heart warming shot with Michael Morpurgo himself. Her delightful personality charmed everyone in sight; learning within minutes some new tricks for the promotional shots. This amazing set was spectacular with the technicolour rainbow, the iconic yellow brick road and the Wicked Witch of the Wests’ red high heels.

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Michael & Korro on the Yellow Brick Road Together. Credit: http://www.michaelmorpugo.com

In the image below is Emma Chichester-Clark’s illustration of Toto. Famously a dog-owner with an illustrative blog about her own Plum Dog she brings amazing, lush colour illustrations to the book, conjuring this vivid story to life.

This amazingly talented dog excelled in her duties as a faithful companion to Michael on the big day full of adventure, akin to Dorothy and Toto themselves. During the event Korra’s playful and attentive attitude entertained the press and guests whilst they waited to speak to Michael.

After a hard day’s work the terrier curled up under a desk dreaming of the road to stardom. These were definitely  somewhere over the rainbow, way up high and the dreams that she dreamed of once in a lullaby.