101 Dalmatians + Friends for Cath Kidston


At 7am, Shelton Street, nestled in the heart of Covent Garden, is usually a quiet and tranquil place, with commuters walking to the tube in the early morning sunshine, a couple of joggers pounding the pavements and coffee shops just opening up their shutters; however, here at PetLondon Models we knew this wouldn’t be the case as we were tasked in providing 25 dogs for the launch of Cath Kidston’s brand new 101 Dalmatian range in collaboration with Disney.


Queuing up to Checkout

Our assignment was to provide 6 Dalmatians to be stars of the show, with 20 other dogs of varying sizes, ages and breeds to support them. Even though not close to the 101, it sure felt like it, as it was possibly a record number of dogs in one location at one time in recent history for PetLondon Models.


Forming an orderly queue…

The 6 Dalmatian stars rose very early with their owners to get over to Covent Garden. For the participants it was a great experience. “We as owners, were a little nervous on arrival not really knowing what to expect!” said Celia, the owner of Suzy and Bebe. “We were put at ease immediately by the warm welcome to both ourselves and the dallies and was impressed with Adams professional handling of all the dogs.”

The Dalmatians came from near and far, very reminiscent of the film, to partake in the earlier part of shoot taking place in the store itself. Below from left to right we have the six superstars: Roo, Bebe, Suzy, Dolly, Mylo & Domino. We had a truly magical tear-jerking Disney moment, as Mylo & Domino found out they were siblings and have been reunited years later on this shoot. After the shoot was done, they were seen walking side-by-side to go for some brunch and a paw-to-heart.


Mylo and Domino litter siblings united after years apart!


The goal of the shoot was to get some amazing shots of the Dalmatians in store and outside the store in some fun and candid setups. This included Bebe placing her paws on the counter pretending to pay for her goods, Roo walking out the shop happy as can be with a shopping bag in this mouth and a couple of the models sniffing around the shop itself looking at the Dalmatian emblazoned merchandise.


The Disney range itself is very varied with different designs and motives across a wide range of products; from tote bags to umbrellas, purses to socks, pyjamas to aprons each is classically Dalmatian themed, both for adults and kids alike. The range is available across all stores and online for the UK, and in selected international outlets. Please check here.


Whilst this was taking place, in a courtyard just around the corner, the rest of the supporting cast and crew arrived. Not only did we have twenty dogs, but also one human model for every animal. The cast included a range of typical dogs seen out shopping on your local high-street, so we had a varied collection of supporting cast including: Poodles, French bulldogs, Pugs, Jack Russell, Sausage Dogs, Spaniels and a lot more aside! The models were to each have a canine companion for the duration of the shoot. The dogs definitely chose their new pet parent for that morning and after a lot tail wagging and sniffing , we were ready to start the second part of the shoot taking place outside the store.


Lolly, Bix, Peggy, Lola and Milo chilling out on set


Models getting to know their new pet parents

The aesthetic was to line them up along the shop front with the Dalmatians at the front of the line, with each dog and their model forming a somewhat orderly queue behind. It was a very high energy set with so many models both human and canine together, but some amazing shots were taken. Lots of squeaking, clapping, barking and cheering to get the attention of the dogs. After some readjustments and repositioning of certain dogs, the camera team was able to snap some fantastic shots.


Getting the pawww-fect shot

The hallmark of any successful job is finishing early, and this assignment finished a full 60 minutes ahead of schedule. All the dogs were pawfectly awesome and were as good as gold considering all the excitement.


Aristo-Cats for Tatler Magazine

Cats in recent years have been regaining their status as a symbol of refined luxury within the fashion & beauty echelons. Ancient Egyptians worshipped felines immensely in an almost idol-like fashion, praising them for controlling vermin and their ability to kill deadly snakes such as cobras. As such the domesticated cat become a symbol of grace and poise. This was certainly the case, when PetLondon Models were tasked to find seven exquisite looking cats for an opulent shoot with Tatler Magazine. Some incredibly lavish jewellery was to be photographed, that wouldn’t have seemed out of place in the palaces of the Egyptian Pharaohs of old.


Tatler is a high end fashion and lifestyle magazine which covers all aspects of high society. It was founded in 1901 by Clement Shorter. The shoot involved the feline stars being held by the humans models, showcasing both the spectacular watches, bracelets, rings and necklaces on offer. The stylish furry coated models cover seven whole glossy pages of Tatler’s internationally renowned Watches & Jewellery special issue.

The shoot took place back in April at a studio located in the trendy Kensal Green. The photographer was the highly coveted beauty, fashion and jewellery photographer Matthew Shave who has regularly worked with the biggest publications and brands. The cats were hand chosen by the jewellery brands & Tatler editorial team and PetLondon ensured the perfect mix of different breeds and colourings from British Short Hair to Russian Blue. Each cat had their own striking characteristics to compliment each aesthetic of each jewellery collection.


Shady For Graff: The Classic Graceful Gait of the Bengal


Gabby For Rolex: Classic Blue Short Hair With Gorgeous Amber Eyes


Kevin For Moussaieff: A White Maine Coon Rescue Cat. A Real Rag to Riches Story


Caspian Blue For Davis Morris: Travelled All The Way From Ireland To Follow In His parents Footsteps They Were Both Imperial Grand Champions


Prince Valentino For Buccellati: Known For His Expressive Face and Cheeky Personality Captured Here Perfectly


Starina for Sybarite: Our Modelling Veteran Looking Fabulous as Always


QT For Georg Jensen: A Tabby Farm Rescue Cat Now Living The High Life

Adam, Chief Animal Handler, explained the atmosphere on set led to a fantastic shoot being conducted. He was delighted that the majority of the production crew at the shoot had worked with cats or were cats lovers. Therefore, everyone understood cat’s behaviour and psychology giving them the understanding and patience needed. This led to the cats having confidence and hence the capability to produce outstanding shots in a very candid fashion.

Corgi Marcel for ILIFE Robot Vacuum Cleaner: An overnight suck-cess.

In today’s world, modern households are run like well oiled machines. Overlapping schedules and hefty workloads means it’s no surprise that days are neatly timetabled from crack of dawn to downtime in the evening. Keeping any household in pristine condition is difficult; so an automated vac which can mop up any mucky pup spills or shed dog hair is a must.


ILife V5 Pro

PetLondon Models was tasked to find a star for ILife Vacuum cleaners. The brief was broad but with three conditions: firstly advanced commands were necessary, secondly good with children, and thirdly not to be scared of hoovers or robots. After a lot of considerations between a few different individuals; Marcel the Corgi was finalised. One of our few international jet-setting models, he spends his time between London and Paris… Lucky him!

Marcel is a very rate ‘Fluffy’ Pembroke Welsh Corgi with the longer silky coat. As demonstrated he has an excellent attention span and skill; performing commands such as sit, down, roll over, spin and high five (as seen in the video) with ease. He’s an experienced model used with working in different environments and working with a range of talent.



Marcel during his casting call at PetLondon HQ


ILife is a range of powerful and intelligent robotic vacuum cleaners designed to make hectic modern life a slightly more relaxed place; featuring an integrated mopping mode of V5 Pro model for those sticky paw prints.



Bonding with the crew behind the scenes

Anything that allows for more time spent with your dog was certainly a brand we could get behind! The brand new V range has a programmable daily cleaning plan and remote controlled max-power mode rids homesteads of hard-to-clean dirt and stains, such as shed dog hair and dust which can disrupt normal day-to-day living.

Marcel the consummate professional integrated right into his new family straight away. Always up for play-time he took to running around in the garden in his stride. Marcel loved the attention of the camera especially during his close up shot in bed. His superb obedience allowed for some amazing shots, including the super expressive welcome home look.


Be sure to watch the video below to check out how fabulously our star actor performed.

Congratulations Marcel you were a star!







Follow the Yellow Paw-print road

The world renowned London Book Fair 2017 took place earlier this month.  The arena was set for Korra‘s first appearance as a look-a-like for the world’s most famous dog… Toto! Written by the masterful storyteller Michael Morpurgo, Toto – The Dog-gone amazing story of the Wizard of Oz vividly retells the classic narrative from the perspective of Toto the dog. The intelligent and energetic Korra,  the Cairn Terrier was  chosen to be part of the amazing launch event.

The likeness is uncanny between Korra and Angus, who stared as iconic Toto in the classic 1939 film musical.  They are twins in many different ways, especially the eyes! The Cairn Terrier is one of the oldest of the terrier breeds, originating in the Scottish Highlands and recognized as one of Scotland’s earliest working dogs. Nowadays these dogs are very rare, especially in London, so PetLondon Models was very lucky to have found Korra.

Korra and Lisa her owner, visited PetLondon a week or so before the London Book Fair to have a trial run for the big day itself. Korra, from the moment she entered took everything in her stride. Instantaneously, every single person fell in love with her at our offices. Her inquisitive nature had her sniffing around the showroom like an hyperactive kid in a candy shop.


Korra in Munckin Land

Korra’s Mum was quick to demonstrate how incredibly well trained and intelligent Korra was; her penchant for veggie dog treats was a sight to behold. For a dog so small she could leap three and a half feet up into the air without breaking a sweat. We need her exercise regime pronto!

Various tricks were performed at ease including the crowd favourite. A simple ‘Bye Bye’ command spoken by Lisa, Korra jumped onto her back legs, stood up straight and with extraordinarily skill waved her paws in a goodbye fashion. It was SO CUTE!

We took Korra and Lisa, downstairs to our in in-house studio set, where we had set up a special basket for the star to sit in. After only a couple of attempts and a handful of treats later we managed to snap this delightful shot. It captures her personality completely.


In-house studio shot

On the day itself, Korra’s first assignment was to follow the yellow brick road, for a heart warming shot with Michael Morpurgo himself. Her delightful personality charmed everyone in sight; learning within minutes some new tricks for the promotional shots. This amazing set was spectacular with the technicolour rainbow, the iconic yellow brick road and the Wicked Witch of the Wests’ red high heels.


Michael & Korro on the Yellow Brick Road Together. Credit: http://www.michaelmorpugo.com

In the image below is Emma Chichester-Clark’s illustration of Toto. Famously a dog-owner with an illustrative blog about her own Plum Dog she brings amazing, lush colour illustrations to the book, conjuring this vivid story to life.

This amazingly talented dog excelled in her duties as a faithful companion to Michael on the big day full of adventure, akin to Dorothy and Toto themselves. During the event Korra’s playful and attentive attitude entertained the press and guests whilst they waited to speak to Michael.

After a hard day’s work the terrier curled up under a desk dreaming of the road to stardom. These were definitely  somewhere over the rainbow, way up high and the dreams that she dreamed of once in a lullaby.



Sony’s Super Slow-mo Shoot for the Xperia XZ Premium

Sony having been impressed with our work previously, contacted PetLondon Models once again to find some animal models to feature in a super slow motion advert for the release of their flagship Xperia XZ Pro. We were excited to be part of the world’s first super slow motion video in smartphone. To demonstrate the serious slow motion video capturing prowess of the phone, Sony required five different animals for the advert as each model was to be captured in ground-breaking  rich 4K high-definition detail.



Impressively the advert was filmed using the Xperia XZ Premium itself. The USP for this product is that it incorporates the best of Sony TV technologies delivered in a smartphone. A super-vivid and sharp display, right in the palm of your hand. The 4K Ultra HD display, this 5.5” smartphone packs in four times the resolution of Full HD for an unrivalled viewing experience. We were so impressed we got one for use in the office.

In order to capture the various spectacles and to demonstrate the versatility of the Xperia, Sony requested a variety of animals, to work collaboratively, something a bit more unusual.  Two dogs, two cats & a hare, were finalised as the models.

Loly, Chow Chow – The unique ‘fluffy lion-dog’s’ quiet and loyal temperament  allowed for an amazingly impressive cute slow mo head ruffling on her super furry head. The Chow Chow is one of the few existing dogs breeds still around today and are known for their fierce loyalty to families.

Gunner, Spaniel – The recent star of Nissan’s Dog friendly concept car is always very energetic, with  the bountiful leap and impressive toy catching skills  captured in all its glory. Always performing right on cue, she is becoming a client favourite.


Lennard, Burmese – Colourpoint kitten with piercing blue eyes was very laid-back on the shoot, but very energetic & expressive when leaping across set. The breed are said to have a number of overtly puppy-like characteristics, forming strong bonds with their owners and gravitating toward human activity.

Caiomhe, Main Coone – super playful and vocal, with impressive acrobatics of swiping the toy while stretching on her back legs. In the 17th and 18th centuries, domestic cats brought over on ships to the newly discovered Americas and faced very severe winters in Mane, USA, where only the strongest and most adaptable cats survived.The Maine Coon developed outdoors into a large, rugged cat with a water-resistant, thick, longhair coat with a hardy yet playful and expressive constitution.


Topaz, Hare, the docile and dog like star, who loves cuddles by resting front legs on anyone who will give her attention. Nicole her owner has hand reared her from birth, with a family of other hares and bunny rabbits. She’s the mother hen of the group ensuring each animal is tucked away safely at night.





The shoot took place on Kennington Road in South East London, the staggered arrivals of each model during the day of filming ensured a smooth and successful day of filming.  The day had no hiccups with each  modelling performing flawlessly on set.

The advert has been captured on the phone itself, and it looks incredible. We’ve got one in the office to use for all our promotional materials! Well done everyone involved, especially the animal models. A truly spectacular result, watch below for the final result.


River Island’s New Dog Collection 2017 – Featuring Suki & Jeff

River Island’s triumphant move last year into the dog apparel  & accessories stunned the fashion industry. On the back of this success, RI is launching their new 2017 collection for pets and asked PetLondon Models once again for our animals to model their new clothing range for the promotional photoshoot.


This time the client wanted to find two new talents to model this brand new range. After much deliberation between models, the two lucky dogs to be chosen to part of this new range were Suki the gorgeous slender Lurcher, the adorable orange fluff ball that is Jeff, the Cottonoodle (half Poodle & half Coton de Tulear).

Suki is used to being in front of the camera. She is an experienced model having worked with fashion houses such as Harvey Nichols over the years. New hotshot heart-throb Jeff has also secured a succession of jobs in recent times, forhouseholds names such Next. Both the dog stars were in their element posing for the camera for this innovative fashioned focused range, and loved being the centre of attention during the shoot.

The animal models had a chance to play with toys for the camera-what could be more fun as a job! They also tried on some of the ready-to-wear pieces from the new range and took their turns at striking a pose. Jeff nailed the over the shoulder look and Suki was a pro at the seated beg.


Jeff Models the Rose Bomber Jacket and Suki Models the Stripy Tee and Khaki Bomber Jacket

The exclusive River Island Pet Collection features: khaki green bomber jacket, a rose pink bomber jacket and an NYC three tone cotton hoody. Also included is a blue collapsible travel bowl, a pink bone shape durable waste bag holder and a pink flamingo plushy squeaky toy. 


Being a Supermodel, is thirsty work, Jeff tests out the River Island collapsible travel bowl

Part of the shoot took place in River Island’s Style Studio, that is located in the two flagship stores in London & Birmingham. The Style Studio is a complimentary personal styling service, which needs to be booked in advance.  Whether for a quick visit for a new outfit to look fetching this evening, or planning a whole new wardrobe, the wonderful Alice, Nadyia or Danielle, will be on hand to pick out a tail wagging combo for yourself and your canine companion.


The new dog RI  Collection for 2017 is available both online and in selected stores, including the flagship branch on Oxford Street, right around the corner from our No. 16 Wigmore Street showroom. Available in sizes: small, medium or large and perfect for summer escapades with your pooch. The previous collection received national media attention, with a huge social media buzz surrounding it. The press and public have been eagerly awaiting the new range to be released.

Shop the collection on River Island’s website under RI Dog

Bertie Fernando Morgan HudGreat job Jeff & Suki you both performed outstandingly!





The ‘Pawfect’ New Nissan Concept Car For Dogs

PetLondon Models was tasked to find three models for a day’s filming for  Nissan’s new dog-friendly concept car, the X-Trail 4Dogs. The innovative crossover vehicle has a bespoke boot space with an impressive array of features for the ultimate adventure with the family, especially those with canine companions.

Nissan X-Trail 4Dogs

Nissan X-Trail 4Dogs: cool matching dog motive on boot and keys

After an impressive auditions, three dogs were successful: Gunner the Spaniel, Gizmo the Pug, and Hunter the Saint Bernard.


Hunter the gentle giant, who loves cars and traveling to see new places and meet new people was naturally suited for the assignment; he definitely did a better road test than Jeremy Clarkson could have done.  Gunner, lives with two cats and many guinea pigs at home, and his bouncy and infectious personality, made him ideally suited to befriending the other pets. Similarly, Gizmo’s, an experienced model, who’s worked on numerous campaigns was cool, calm and collected as always. His warm and friendly temperament was a welcome addition to the team.

The premise for this exciting concept for Nissan X-Trail,  was research undertaken by Nissan that determined that 99% of dog owners considers their pet to be part of the family and use their car to transport their dog, and that a new car which boasts more dog friendly features would be perfect.  The crossover’s luggage compartment has been turned into a dog haven, with a variety of new side compartments for storage doggy accessories, a completely wipe-clean leather and more innovative  features benefitting both the dog or owner.


First on the list, is a 360 degree pull out shower, to wash off mud and dirt after muddy stomps in the woods, then the fur can be dried with jets of hot air from the dog dryer. For ease of access and to keep mud of the owner, there is a slide-away ramp which folds directly into a space in the boot. When your dogs are settled inside, they can enjoy  a luxurious bed, a drink from the no-spill water bowl and a snack from the smart dog treat dispenser.


Nissan has thought of everything with a clip-on harness hook and an innovative ‘dog-cam’ technology which uses Nissan’s infotainment system, allowing owner and pet to see each other, whilst keeping your dog calm via an audio link.


Due to a non-disclosure agreement, we like to call a NDA in the business; we cannot go behind the scenes for this project. We can tell you that it was a very successful and enjoyable day filming for all those involved. We would love to know what your thoughts are regarding the X-Trail 4Dogs. We fell in love with the concept as anything that promotes dogs are parts of the family we endorse here at PetLondon Models.

Check out the video below to see all of the features in action. The shower is worth its weight in gold after all that muck from the lakeside adventures!

Head over to www.petlondonmodels.com to check out all of our models and our previous work. We consider all range of exotic and domestic models to be on our books!


Showcase Spotlights – Chinchillas

Jez, Mags and Mylo are three pedigree Chinchillas, some of our more unusual PetLondon Models. These exotic pets, were worshipped by Incas as they were deemed to possess  ‘an ancient wisdom’ far beyond any other animal. Chinchillas are hyper intelligent and on par with the smartest dog breeds, understanding lots of language and responding extremely well to teaching.  Their unique and differing personalities are easily observed, where their hopes and dreams, expressions and mannerisms can be captured on film forever.


Jez has a unmatched composure, making him the perfect choice for any situation. He know he’s the best and wants to be the centre of attention; and with good reason, he’s the best behaved Chinchilla in the business. At home he’s a total romantic tucking himself into bed with his owner. Outside of modelling, Jez likes to keep himself in shape; reliable sources have said he’s a taskmaster when it comes to exercise, running faster and harder in his wheel, when his PT clients are slacking off.


Sassy, feisty and princess like are the hallmarks of all world class supermodels; the same qualities in found in the beautiful female Mags. Her younger years were spent chasing away men, being in the limelight and everything had to be on her terms; but now she has mellowed into a veteran superstar. A total diva, she doesn’t tolerate incompetence, and neither should she.

The handsome chappie Mylo is the ladies’ man of the group, constantly playing kiss-chase and showing off to impress the ladies. Very placid with a ‘chilla’ personality, he loves being held; his treat is tickles under his chin.   His genetics are the key to his charm and success; in 2014 his Mum placed 1st at the National Chinchilla Society Show. Once when he decided that the stylist wasn’t up to the task for a Halloween shoot, he ran under a desk, to emerge moments later in cobwebs squeaking ‘I’m a Ghost’.


The three Chinchilla models are the extremely splendid Brevicaudata species with the short ears, teeth and tails, along with their round fluffy bodies and super expressive faces. Pedigree Chinchillas have been severely underutilised across all media campaigns. Jez, Mags & Mylo know how irresistible and unforgettable they are. These endearing and unique exotics are sure to make an impact wherever they go.

Mucky Pup Teddy for Persil

Persil UK contacted PetLondon Models to find them a puppy to star in their brand new  #Willitclean online ads.  Persil is the UK’s leading brand of laundry detergent products and known both across Europe and international markets. They required one highly trained dog who wasn’t afraid to dirty and leave muddy puppy paw prints all across the set. After much deliberation and a casting video being the deciding factor between the finalists, the winner was chosen! It was superb Teddy a Cavalier cross Bichon, who became the star of the show.

Teddy .jpg

Ever since they first met, when Teddy was a three month old puppy; Teddy and Jade, his owner, have been the best of friends. Ever since he was at puppy training academy, he’s been praised by all for his eagerness to learn and his ability to pick things up very quickly.  The reward for learning new tricks is a winning combination of organic dog treats and his beloved tennis balls. Teddy’s passion for the fuzzy yellow balls is something to behold and it’s a well-known fact his love for them is second to none.

Teddy took to his new found stardom extremely well and produced a stellar performance; his chatty and vocal personality optimised by the cutest bark ever as seen in the advert itself. Teddy’s curious nature meant he got into a little bit of trouble when he started eating the pot of mud that was intended for his coat, but I think we will forgive him for being so utterly adorable.

Teddy Muddy.jpg

In the shot where his back is turned from the camera, Jade used his favourite toy to distract him as his  inquisitive mind wanted to explore the action that was going on behind him and the camera.

All in all, Teddy produced a top notch performance and enjoyed the whole experience. I don’t think anyone can resist being the centre of attention, surrounded by adoring fans and treats. We have been reliably informed that he can’t wait to get in front of the camera again to ‘wow’ audiences worldwide with his trusty tennis ball close by.


Virgin-Dogs on a Train!

Virgin Trains contacted PetLondon Models with a very exciting job; six dogs and one snake would be taken on a train journey from London to Newark as part of their new advert, promoting Virgin’s pet friendly policy. Customers can bring up to two domestic animals with them on their Virgin Train journeys for no extra cost, so you can enjoy the festive adventures knowing your pets can be part of the fun.


The lucky animals chosen were Eric, the Harlequin Great Dane; Darcey, the Poodle; Quincy, the British Bulldog; Atlas, the Pyrenean Mountain Dog; Dorothy, the Yorkshire Terrier; Maisie, the West Highland Terrier and Cleo the snake.


The team assembled at Kings Cross, ready for their round trip to Newark. There was an wary morning meet and greet so all the animals, large and small could get acquainted and have a good sniff!

The train had a first class carriage reserved for the animals, making sure all the pets and their handlers were comfortable on their journey. PetLondon’s Animal handler Adam made sure the dogs were settled in and let them get used to their new and exciting surroundings before the shoot began.


The photoshoot included lots of fun tasks, including the dogs playing board games, reading the paper and enjoying the view from the train window. Other shots included four dogs sitting in a pod of four and enjoying the journey together. The dogs were even served some special food and beverages and had their tickets checked by a Virgin Trains Inspector.


The dogs all found the carriage very comfortbale. Virgin Trains’ refurbished interiors provides the best possible customer experience whatever your species ahead of the arrival of the Virgin’s Azuma trains in 2018awfcf6euwxzbhhxifpflbugxczbzar5k_virgin_trains___2_

Darcey watching the world go by

The dogs seemed very relaxed on their journey, particularly Quincy who looked right at home having a well deserved lie down on one of the tables and Darcey who especially ended the view from the window and watching the world go by.

There was also a non-canine on this shoot! Cleo the snake also did a great job showing that Virgin Train’s pet friendly policy is not just for dogs. Cleo is a Royal Python who is four foot long. She is very calm and enjoyed all the limelight.


Snakes on a train

All the animals involved did a fantastic job promoting Virgin’s pet friendly policy, and enjoyed their exciting first class adventure. Well done to all those involved!