Getting Muddy for Jaguar Land Rover

PetLondon was delighted to work alongside two iconic automotive brands for a stills photography assignment. We were delighted to be working with both Land Rover and Jaguar for the promotion of their Pet Packages across a range of cars designed to making travelling with your pet easier. Since the merger in 2016, Jaguar Land Rover is the largest automotive car producer in Britain with operations across Europe and the far East, with plans to set up an classic cars division in the US starting in Summer 2019.

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The two British brands under the label of Jaguar Land Rover were looking to promote their pet packages optional extras for various vehicles in their ranges. These include the complete Range Rover and Land Rover range including the Evoke, Vogue, Sport and Discovery and Jaguar’s New Electric SUV the I-Pace, alongside their F-Pace SUV and XF Sportbrake estate car. 

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The two four-legged fido models in question were two extremely different breeds, that are extremely popular with families. The two breeds chosen were a Labrador and a Vizla. After much consideration, Red, the handsome Labrador and Willow the graceful Vizla were chosen for this particular assignment. They performed like superstars, we think thoroughly enjoying sitting in the super spacious boots of these luxury cars.

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The luxury car companies had identified their pet-friendly audiences and wanted to give new buyers pet-friendly bespoke accessories to add an extra level of comfort and convenience to your vehicle for the whole family. The dog friendly Jaguar Gear Accessories and Land Rover’s Pet Packs have been carefully designed with your pet in mind, both for the benefit of your dog with extra comfort and to protect your car from sandy, grit and mud.  

More and more dogs are seen as members of the family, that are being taken on trips to the beach and shared occasions with the whole family. These adventures bring inevitable muddy paws and wet coats. These pet packs are designed to be practical always adhering to the luxury excepted from consumers with impressive and meticulous design.

The Pet Pack help protect fabrics from damage or dirt brought into the car both during normal day to day activities as well as any adventures. The luggage Compartment Partition keeps the boot of the vehicle separated from the rest of your car, primarily for safety this keeps the dogs safe and secure but also stops from the back and passenger seats getting marked or dirty.

The pack also includes either a rubber mat or rigid lining tray which features a lipped edge, which is particularly handy. Both options are fully waterproof, so no liquid soaks in the carpet and both the rubber mat and liner tray can be easily removed and wiped or washed down.

All in all, it was a fantastic opportunity to promote safe and easy travel with your pets, allowing them to part of the memories that you create together. With both car manufacturers having huge international markets, hopefully you will see these pet packages in a neighbourhood near you.

 

Cat’s on a country estate for Harper’s Bazaar

Regarded for their symbol of refined luxury cats have become synonymous with the fashion industry throughout the world. The ancient Egyptians worshipped felines firstly for their ability to control vermin in households and over the following centuries, the domesticated cat became a symbol of grace and pose across Egyptian and other cultures.

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PetLondon Models was tasked to find a family of exquisite looking cats for an opulent fashion shoot to be published with Harper’s Bazaar, the premier woman’s fashion magazine. It now has 32 international editions, across 48 countries, in 21 languages, over 11 million readers, and over 2 million issues sold each month.  The felines were chosen to celebrate the cat themed leopard print and kitten heels in vogue for this season, with model Florence Kosky with styling from Charlie Harrington.

PetLondon was primely positioned for the assignment having worked on high-end shoots with a variety of cats for Tatler, Stella McCartney and Vogue previously.

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The natural choice of cat models were the family of Maine Coon cats. The Maine Coon is one of the largest domesticated breeds of cat and one of the oldest natural breeds in North America. Specifically native to the state of Maine, where it is the official state cat. Theories suggest these cats are offspring of the first cats that travelled across with the first settlers. The Maine Coon is a large and sociable cat, hence its nickname, “the gentle giant.” Reputed for its intelligence and playful, gentle personality, the Maine Coon is often cited as having “canine-like” sensibilities.

This family of six young adults are named Henry, Jimmy, Murphy, Oliver, Bobby, Raphael, Mika & Sky . They are all extremely relaxed in new environments, with the owner taking them tolocal cafes and hospitals making them a great fit for the shoot. The models are all pictured below and their profile can be found here.

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The shoot took place in Shotover House, also called Shotover Park, is an 18th-century country house in Wheatley, Oxfordshire. The house, garden and park are Grade I-listed with English Heritage, and 18 additional structures on the property are also listed. The house is privately owned in trust and formerly the residence of Sir John Miller, the lte close friend of Queen Elizabeth II.

Inside the drawing room of the spectacular residence, the set was prepared in one of the numerous drawing rooms. The shoot was centred around an ornate Chesterfield chaise. The cats performed posing together with the model and enjoyed just chilling out on the sofa in the downtime. The relaxed and regal poses of the feline models echoed the grandeur of the location spectacularly well.

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The cats were to pose with Florence Kosky, a British model and actress from Dorset, who has worked with numerous brands internationally including Burberry, Dolce and Gabbana and Christian Dior.

The photographer Agata Pospieszynska, who was born in Warsaw. She is a highly talent photographer bringing he own unique femine vision of romanticism, who is known for her sense of style when it comes to imagery and storytelling.

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An amazing shoot in a fantastic location. Well done to all involved with the spectacular finished results!

 

Football World Pup for Freshpet

If the summer of 2018 had to be defined by two things, they would be football and glorious sunshine. Even though England didn’t make it to the final, the nation was gripped with World Cup fever and is only just starting to recover from the obsession that swept the country in which national pride hadn’t been at such a peak since London 2012 Olympics.
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PetLondon was tasked with finding two teams of puppies for Freshpet, the healthy dog food company for their Football World Pup campaign. They wanted to live stream the two teams of puppies playing football and maybe find the next Harry Kanine in the process on a mock-up football pitch. 

We’ve not sure anyone was keeping score!

The campaign was designed to be broadcast alongside England’s last sixteen game versus Columbia with the intention for the video to calm nerves for those who couldn’t bear to watch the action. And boy did we need some stress relief with the match going through to penalties.

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The classic English bulldog puppies were an obvious choice with adorable Maltese-Bichon puppies their bitter rivals. Not much acting was needed for this particular assignment, just a whole lot of tail wagging and playing. The puppies were spoilt rotten during the breaks with treats and cuddles from the crew.

For your enjoyment there’s a full 90 minute video, so kick back and relax whilst you watch probably the cutest football match on earth. 

 

 

Marvellous ‘Inspire Me’ Christmas Shoot for M&S

PetLondon was contacted to supply a few different models for a shot for Marks and Spencer.

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The campaign involved still photography for the ‘Inspire Me’ collection online. In the lead up for Christmas, M&S wanted to highlight pieces from their collection. The set up of each shot with our models involved various different locations, but all included our fluffy four legged friends.

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After much consideration, the lucky chosen stars animal stars were decided. There over seven animals chosen this campaign these included to name a few: a brown Bengal kitten, Hercules the puppy Bulldog and brother & sister duo – Atlas (Pyrenese Mountain dog) and Aria (Maine Coon cat).

The ‘Inspire Me‘ page each day features different style and living editorial pieces from cooking tips to style guides. It is a destination for ideas, inspiration and advice for you, your family and your home. We may be biased but we always think the images with our animal models make for the most exciting viewing.

The fido and feline models were scattered across the whole of December’s Inspire Me Calendar. Unsurprisingly all of our models graphics were chosen as the Editor’s picks meaning they were highlighted on the banner at the top of the page.

The first to be released was our little Bengal kitten model playing with some  black heels. This post at the beginning of December, highlighted the comeback of the Kitten Heels as the party shoe of choice for all the Christmas reunions and office parties.

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Bengal with his kitten mittens on the shoes!

Aria & Atlas had the most fun on this photoshoot getting to chill with their ‘adopted’ family for the celebration of Christmas jumper day which was on the 14th December. Christmas Jumper Day is an international event where friends, family and colleagues dress up in festive jumpers to raise money for charity.
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PetLondon Models with the other human models

Lastly, an outdoors shot in London highlighting the revival of classic Duffel coat, in line with the M&S Christmas advert staring Paddington Bear. Hercules, the bulldog looks incredibly chilled and relaxed.

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All in all, the shots were amazing and captured the spirit of each animal and environment. The classic British styling and the seasonal undertones of the shoot made this one to remember.

 

Toby & Ted’s Big Adventure for Boden

As part of PetLondon Models continual work with British Fashion house Boden, we were tasked with supplying two classic breeds that originated from north of the Border. The two breeds selected for this specifically for the rural aesthetic of the shoot. The two breeds chosen are much deliberation were the West Highland Terrier and the Scottish Terrier.

Toby the Scottish Terrier and Ted, the West Highland Terrier were chosen for this hardy outdoors photoshoot. Two terriers teamed up together as part of Boden’s Autumn  & Winter ’17 campaign.

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Boden is a British clothing retailer selling primarily online, by mail order and catalogue. Founded by Johnnie Boden in 1991 as a mail order business, the company has grown to selling across the globe with websites in UK, US, Germany & Australia. They have recently opened retail stores in Chelsea in W. London and Hangar Lane in N. London. As part of their 2015 plan, they have recently partnered with beloved high street brand John Lewis. As of present they are stocked in five John Lewis stores, including Oxford Street, with more openings planned for 2018.

The shoot took place on green expansive moorlands of Eastnor Castle estate. The  Situated just outside Ledbury, Hertfordshire. The impressive looking building was built to mimic the style of 14th century Welsh border castles and today holds host to Land Rover Experience, annual fireworks championship and much more throughout the year.

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On this morning, however PetLondon Models were to take over. Both had a early breakfast to get to the 9am start time, but both were excited for the opportunity to perform. Once legs had been stretched and sniffed out the situation both models took new surroundings superbly.

 

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Toby enjoying sitting in the front seat for once

 

After some initial tail wagging and getting to know each other, the models became the best of friends. The two breeds, similar in size, age and temperament loved to chill out during the downtime and even enjoyed the same chicken treats. 

The photoshoot was an incredible success for all involved. The humans were sad to see the two superstars leave at the end of the day.

A super day out for the two models in a breathtakingly beautiful surroundings. We are always looking for new modelling talent! If you think your pet has what it takes email: office@petlondon.com or call 02075807580.  

 

 

Definitive Insider Industry Guide To Making Your Pet Instafamous

PetLondon Models, since its foundation over 10 years ago has propelled more pets to stardom than any other animal agency in the UK. In response with the explosively rapid growth over the last couple of years for marketers and brands across all sectors wanting to use fido or feline social media superstars, we created our exclusive Instafamous Pets Division.

This is the definitive industry insider guide on how to make your pet both Instagram famous with thousands of followers but how this can translate into being a successful animal model. This guide includes in-depth and essential considerations gleamed both from our extensive professional experience, as well as top tips from social media superstars themselves.

  1. Make it fun for everyone involved

Set out on this journey with the key intention of having fun, first and foremost. The best social media stars start with the owners wanting to create, strengthen their bonds with their pet and to share special memories.

This must be translated into the whole experience where you must reward regularly your budding Instagram star for their hard work with lots of attention. Whether it be a treat, a new toy or jacket, or just some good old fashioned playtime; let them be who they are and express themselves!

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  1. Find your Thing

Take a note from the huge social media stars, sharing a story through their passions and interests is key to starting out. No matter what your interest, find a way in experiencing your passions together.

Insta-famous dogs have been seen doing everything from dressing up and making music videos, reviewing amazing dog friendly restaurants in your city, posing in front of amazing visits and places or helping you to beat your best 5Km  time on a Saturday morning.

  1. Post, Post & Post some More

No one will follow a profile with only eight photos, with a couple of them in low lighting. Save up a collection of pics taken over a couple of months. We use Iphone’s Portrait mode to snap some good quality photos, but maybe invest in a SLR camera if you plan to snap in some challenging environments!

Like anything in life, consistency and persistence is key. Planning some shots and sticking to a schedule, you will quickly reap the rewards. Link your account with Instagram’s analytic programmes to see insights on timings and audiences. Remember where in the world you audience might be and post accordingly.

Mix it up! Instagram not only has the capacity to post single or multiple photos, but also there are videos, looping boomerangs, stories, and live recordings. Differentiating posts and keeping it fresh is bound to excite and attract new followers. Give your captions a tone and a voice, some of the best use very innovative methods of communication mimicking perfectly how they think their pet will sound.

Don’t forget to use hashtags, have a look at what similar profiles are posting. Videos always gain more intentions than photos as well. An insider tip is to use  a mixture of specific and generic hashtags in a process known as laddering.

  1. Become a PR Networking Professional

Akin to your professional and personal life, it’s vital to your pet’s budding social media journey is to get out there and to attract people’s attention… both digitally and in real life.

From heading to dog meetups in your local area, attending social media conferences and contacting on twitter key industry and influencer professionals, there are a multitude of ways.

For example, PetLondon Models visited both Pupaid in Primrose Hill and Chiswick Dog Show, to market our agency and meet potential stars living in the local neighbourhood. We even had one dog, give us a business card with his social media handles!

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Collaborating with other dog owners with a similar number of followers of your creates an amazing buzz, allowing to post some cool photos and make some friends in the process!

The more you interact online, with all types of people, who knows what successes lie ahead will be in the long run. We have recruited models from Instagram ourselves(@petlondonmodels).

  1. Training and becoming a Instafamous Model

A strong sit and stay command in extremely stimulating and challenging environments. It make this fame-seeking task easier and more efficient  but you’ve got to teach your pet to actually enjoy posing for the camera. Using toys or treats are always good, but with the right training your pet could perform tens of tricks.

These skills are extremely transferable to being a model and part of our agency.

 We have worked with the biggest names in the business from Disney to The Sunday Times, from Burberry to Virgin Media. Being part of our agency means exclusive access in being shortlisted or booked for biggest advertising, marketing and PR campaigns with globally renowned brands.

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In September 2017, Cineworld asked specifically for Instafamous Pugs for a campaign.

What’s better exposure them being on a national TV advert campaign or seeing your super-star in the pages of a national newspaper? We stress again that do not make your pet do anything they don’t want to do. Patience, peristence and positive reinforcement are the cornerstones to success.

To sign up as a model head to www.petlondonmodels.com and click become a member. You can check out all our work on www.petlondonmodels.com/our-work.

Henry’s Silver Screen Performance

PetLondon was tasked with a very special assignment to find a cute and fluffy dog to perform in a celebrity studded role for Michael Giacchino’s 50th birthday concert that took place at the Royal Albert Hall, Kensington on Friday, 20th October. Henry the Poochon was chosen, as a cute and cuddly dog for a skit taken place during the evening’s performance.

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You will have definitely heard of Michael Giacchino’s work, but not in the conventional sense on the radio. You will hear his music filling living rooms and cinemas across the world. He is a world famous and multiple award winning composer of music for TV, film and video games.

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He composed the scores to the television series: Lost, Alias and Fringe, for video games series such as Call of Duty and many films such as: The Incredibles, Mission: Impossible III, Ratatouille, Star Trek, Up, Dawn of the Planet of the Apes & Jurassic World, & Star Wars Rogue One just to name a few.

The multi award-winning composer performed for one night only taking a rare glimpse  at the magic behind the magic with never-before-seen footage from his childhood and early career. During the evening the compositions were placed with film clips.

Henry the Poo-chon, was very excited with the whole event. He got to spend the day in London, sniffing out all the good spots in Kensington. His owner Nicola, was extremely proud and honoured ‘to be part of such a great production with such talented people… at arguably the most stunning and prestigious theatre in the world’.

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He was joined by this friends and colleagues, such as J.J. Abrams, Brad Bird, Pete Docter, Gareth Edwards, Andrew Stanton & Colin Trevorrow with Ludwig Wicki of the Cinematic Sinfonia sharing the conducting and the English Chamber Choir perform the eclectic program.

Henry had his own dressing room and enjoyed playing fetch in the dressing room until rehearsal time. Henry was treated just like all of the other stars that have walked the boards of the historic venue. How many people, yet alone a puppy can say that they’ve had that!

 

 

As part of a short comedy sketch in the show, Gonzo (from the Muppet’s fame), J.J. Abrams & Pete Docter conducted a short skit with Henry. Pete was pulling on a rope that was supposed to be attached to a big heavy cow behind the curtain. He then climbed the down the stairs at the side of the stage to get the animal to ‘Moo-ve’ and out came Henry instead. The crowd went wild for Henry with ‘ooohs’ and ‘awww’ from the audience.

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Henry was adored by all, with everyone commenting on how well he behaved. Nicola said ‘It was an amazing experience from start to finish. I’m a very proud dog mum! Pawliwood here we come.’

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Henry here with new best friend J.J. Abrams. Well Done our superstar! Let us know how it is being a celebrity!

 

The Fluffiest Café in the World

The Guinness Book of Records is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. For the launch of Guinness World Records: Amazing Animals Book, celebrating the world’s most fur-nomenal creatures and pets, PetLondon Models was involved with finding the fluffiest contenders for a fantastically fun furry pop up event and café called Amazing Animals: Fluffytorium. 

According to Guinness World Records, they did some research and found that only a third of pet owners in Britain would consider having a long-haired pet – put off by moulted hair. To counter this, the Fluffytorium set out to celebrate all things fluffy! PetLondon Models was tasked to find their fluffiest of feline and canine models.

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Taking place over several days, the Fluffytorium’s concept was to bring people together during half-term to cuddle and play with some of our fluffiest models in a spectacular fur-filled wonderland. Many people in the capital live in small apartments or rented accommodation where large fluffy animals are not a viable option. This pop up café gave people the opportunity to experience crazy amounts of fluffy.

The Fluffytorium took place at #2, Soho Square, London. The venue was magically transformed into a fantastically fluffy space with fur covering every single inch of the floors, walls and ceiling. The outside featured fur lined columns and grates, a green fluffy lawn with a human sized furry dog house place outside for passers by.

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Poodle Milan posing in The DogHouse

Groups of lucky people were able to book tickets to spend an hour in the Fluffytorium sipping freshly made milkshakes and petting the animal models.

The first day was a feline filled affair with a family of seven spectacular Maine Coons. These cats are well known for their long fluffy coats, bred to withstand the cold temperatures on the farms and ships bound for the Americas. The breed is also known for being incredibly communicative and sociable, the perfect group for the Fluffytorium. The family of seven as you can see from the photos were completely at home.

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They were supported by Hechi & Perla, who became the best of friends, chilling out with each other on the sofa. They had never met before and they thoroughly enjoyed each other’s company.

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Persians Hechi and Perla meeting for the first time

The second day was the day for the dogs to shine. On the day itself, the four legged friends chosen by the client were a range from the teeny tiny to large. From smallest to largest our fluffy balls were: Bella, the Pomeranian, Henry, the Poochon, Milan, the poodle, Zog & Yogi, a pair of Chow Chows.

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Bella & Milan

 

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As you can see all the models took this in their stride, enjoying all the extra attention and treats during the day. The response received by the press was outstanding, receiving coverage in major national newspapers and magazines. The Facebook video alone promoting the Fluffytorium from TimeOut London has to date received over 21,000 likes.

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Sweet Pomeranian Bella

The Fluffytorium was a pop up event for the launch of the Guinness Book of Records: Amazing Animals, which puts the spolight on the world’s craziest creatures, peculiar pets, wacky wildlife and cute critters.

We would like to congratulate the models and their owners. A lot of work went into the behind the scenes for this assignment and we couldn’t have done it without them!

Burlington Socks

Burlington Socks contacted PetLondon Models in order to book a few different and striking dog models to pose in a fun yet quirky shots alongside some human models to post on their Instagram and to placed throughout the online store.

Their brief tasked us to suggest some striking dog models to compliment their new vivid colour patterns & designs and wacky models for their completely new collection.

Burlington Socks is a well established global sock brand, well known for their classic argyll patterning and more recently their bright and bold colours. Since 2013, Burlington has been owned by a German company and re-launched as such.

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They did want to though keep the English heritage, by shooting in a London location, as seen in the photo above.

After careful consideration five models were chosen:

  • Iraida, a graceful Afghan hound
  • Collin, a stocky English Bull Terrier
  • Eric, a regal Great Dane
  • Lilah, a fluffy Shar Pei
  • Boycie, English Bulldog

The sets were constructed both inside the house and outside on the road were spectacular. The décor inside each room differed but coordinated to a slightly alternative 1930s nostalgia. Appliances and common household items intertwine with metallic futuristic objects. The models were dressed creatively to highlight the uniqueness of the socks whilst posing with their four legged companion.

We captured a few behind the scenes, to give you a look of what happens whilst the models are chilling out. It usually involves lots of treats and cuddles!

Here are a selection of the final photos that were either displayed on Burlington Socks Instagram page or throughout their website: www.burlington.de.

Collin sure seems to be enjoying himself both on and off lead!

Boycie being a rebel on the motorbike and relaxing in the classic Bulldog sitting pose

Lilah, both posing and playful in some wonderfully candid shots

Iraida, the elegant Afghan hound showing off her fun side

Big boy Eric, forming a long lasting relationship with her owner

Overall, a fantastic showcase from all our models, demonstrating how animals can creatively fit into any campaign, no matter what the product or market.

A big congratulations to all involved and we can’t wait for something else like this to come along.

 

 

Pug Power for Cineworld Super Screens

Cineworld got in contact with PetLondon Models with a interesting proposition… to find four social media superstar pugs for a promotional event with Cineworld and their new Superscreens.

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This was no bother for us, having recently created PetLondon’s Social Media Superstar division. Social media influencers have been used for promotions for a while, promoting everything from health and beauty products to new technology and skateboards, but within the last year or so the “Power of Pets” has been on the rise.

Some of the most famous animals across the UK are on our books. Cinema were looking for four awesome Pugs for the promotion of their Super Screen service, to tie in with the launch of the new Kingsman film.

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After some serious consultation, Cineworld chose four of our most famous Pugs for the event.

Firstly, Barry the Pug, who loves nothing more than jetting off around the world and relaxing on the beach with a dog friendly Pina Colada. Star of Virgin Media TV adverts. IG Following: 41,000

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Secondly, the dynamic duo of Walter and Krypto. Walter the cheeky older brother has 27,600 followers as to date, regularly posting about his life, with his little playful ‘pupstar’ brother Krypto featuring regularly.

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Lastly, Kipper, the gentlemanly and sophisticated Pug. Never seen without his tweed collar or velvet jacket; this Pug shows of his lavish lifestyle to his 23,500 followers worldwide.

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The pugs were to watch a special screening on the Kingsman: Golden Circle for the promotion of Cineworld’s Super Screen. Cineworld in collaboration with the launch of the film wanted to highlight their new Superscreen service which are located at various cinemas across the UK.

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The Superscreen at Cineworld offers state-of-the-art projection and sound, allowing customers to enjoy upcoming blockbusters like never before. It includes a wall to wall, ceiling-high screen, dual projectors giving a brighter 3D experience and breathtaking multidimensional sound with Dolby Atmos, powered by 27 amplifiers.

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The shoot included some group shots outside the foyer, and them some amazing candid shots of the four super star pugs enjoying a private filming of the film. Of course with all the snacks they could eat.

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The four stars definitely enjoyed the ‘Pug Life’ to the full during the shoot, being treated like film stars themselves… and rightly so!

We have a multitude of social media famous animals that isn’t just limited to dogs. If you are a Instagram Icon or a Snapchat Sensation we would love to here from you.