Firm Friendship on Set for Boden

Once again PetLondon Models has worked with Boden on another campaign. The British clothing retailer sells primarily online, by mail order and catalogue. Founded by Johnnie Boden in 1991 as a mail order business, the company has grown to selling across the globe with websites in UK, US, Germany and Australia.

They have recently opened a flagship store in King’s Road, Chelsea alongside partnering with John Lewis in 2017 with plans for expansion into 2019. The new London flagship store offering consumers Boden’s adult ranges, Mini Boden for children age 0-16 and special collections such as Boden Icons.

After careful consideration from the client, two dog models were chosen for the campaign. The first was Marlow, the Hungarian Vizla, a veteran in the industry. He is extremely soppy character but full of life and easy to please. Doris, the Fox Terrier is extremely relaxed and just wants to be involved with everyone else. She is taken to work every day by her owner so she is very used to different environments.

A little love story bloomed on set, when Marlow and Doris met on set for the first time. Having never met each other before, they instantly bonded over their love of tennis balls. They were inseparable during their down time. They were seen sharing treats and chilling out together, even posing for some photos together both with extremely big grins on their faces.

After lots of sniffing, meeting the human model and the rest of the cast and crew, the models took instantly to the assignment. Working closely with the model for some great candid shots. I hope you will agree the photographer captured some amazing moments.

Who knows what can happen on set? We’ve had stories of long lost siblings reunited on set. I hope you can join us in congratulating Marlow and Doris on this stela performance.

If you think you have what it takes to become a model, head to http://www.petlondonmodels.com to sign up or give us a call on 02075807580 to discuss opportunities.

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