PetLondon was delighted to work alongside two iconic automotive brands for a stills photography assignment. We were delighted to be working with both Land Rover and Jaguar for the promotion of their Pet Packages across a range of cars designed to making travelling with your pet easier. Since the merger in 2016, Jaguar Land Rover is the largest automotive car producer in Britain with operations across Europe and the far East, with plans to set up an classic cars division in the US starting in Summer 2019.
The two British brands under the label of Jaguar Land Rover were looking to promote their pet packages optional extras for various vehicles in their ranges. These include the complete Range Rover and Land Rover range including the Evoke, Vogue, Sport and Discovery and Jaguar’s New Electric SUV the I-Pace, alongside their F-Pace SUV and XF Sportbrake estate car.
The two four-legged fido models in question were two extremely different breeds, that are extremely popular with families. The two breeds chosen were a Labrador and a Vizla. After much consideration, Red, the handsome Labrador and Willow the graceful Vizla were chosen for this particular assignment. They performed like superstars, we think thoroughly enjoying sitting in the super spacious boots of these luxury cars.
The luxury car companies had identified their pet-friendly audiences and wanted to give new buyers pet-friendly bespoke accessories to add an extra level of comfort and convenience to your vehicle for the whole family. The dog friendly Jaguar Gear Accessories and Land Rover’s Pet Packs have been carefully designed with your pet in mind, both for the benefit of your dog with extra comfort and to protect your car from sandy, grit and mud.
More and more dogs are seen as members of the family, that are being taken on trips to the beach and shared occasions with the whole family. These adventures bring inevitable muddy paws and wet coats. These pet packs are designed to be practical always adhering to the luxury excepted from consumers with impressive and meticulous design.
The Pet Pack help protect fabrics from damage or dirt brought into the car both during normal day to day activities as well as any adventures. The luggage Compartment Partition keeps the boot of the vehicle separated from the rest of your car, primarily for safety this keeps the dogs safe and secure but also stops from the back and passenger seats getting marked or dirty.
The pack also includes either a rubber mat or rigid lining tray which features a lipped edge, which is particularly handy. Both options are fully waterproof, so no liquid soaks in the carpet and both the rubber mat and liner tray can be easily removed and wiped or washed down.
All in all, it was a fantastic opportunity to promote safe and easy travel with your pets, allowing them to part of the memories that you create together. With both car manufacturers having huge international markets, hopefully you will see these pet packages in a neighbourhood near you.