Month: October 2018

Getting Muddy for Jaguar Land Rover

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PetLondon was delighted to work alongside two iconic automotive brands for a stills photography assignment. We were delighted to be working with both Land Rover and Jaguar for the promotion of their Pet Packages across a range of cars designed to making travelling with your pet easier. Since the merger in 2016, Jaguar Land Rover is the largest automotive car producer in Britain with operations across Europe and the far East, with plans to set up an classic cars division in the US starting in Summer 2019.

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The two British brands under the label of Jaguar Land Rover were looking to promote their pet packages optional extras for various vehicles in their ranges. These include the complete Range Rover and Land Rover range including the Evoke, Vogue, Sport and Discovery and Jaguar’s New Electric SUV the I-Pace, alongside their F-Pace SUV and XF Sportbrake estate car. 

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The two four-legged fido models in question were two extremely different breeds, that are extremely popular with families. The two breeds chosen were a Labrador and a Vizla. After much consideration, Red, the handsome Labrador and Willow the graceful Vizla were chosen for this particular assignment. They performed like superstars, we think thoroughly enjoying sitting in the super spacious boots of these luxury cars.

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The luxury car companies had identified their pet-friendly audiences and wanted to give new buyers pet-friendly bespoke accessories to add an extra level of comfort and convenience to your vehicle for the whole family. The dog friendly Jaguar Gear Accessories and Land Rover’s Pet Packs have been carefully designed with your pet in mind, both for the benefit of your dog with extra comfort and to protect your car from sandy, grit and mud.  

More and more dogs are seen as members of the family, that are being taken on trips to the beach and shared occasions with the whole family. These adventures bring inevitable muddy paws and wet coats. These pet packs are designed to be practical always adhering to the luxury excepted from consumers with impressive and meticulous design.

The Pet Pack help protect fabrics from damage or dirt brought into the car both during normal day to day activities as well as any adventures. The luggage Compartment Partition keeps the boot of the vehicle separated from the rest of your car, primarily for safety this keeps the dogs safe and secure but also stops from the back and passenger seats getting marked or dirty.

The pack also includes either a rubber mat or rigid lining tray which features a lipped edge, which is particularly handy. Both options are fully waterproof, so no liquid soaks in the carpet and both the rubber mat and liner tray can be easily removed and wiped or washed down.

All in all, it was a fantastic opportunity to promote safe and easy travel with your pets, allowing them to part of the memories that you create together. With both car manufacturers having huge international markets, hopefully you will see these pet packages in a neighbourhood near you.

 

Cat’s on a country estate for Harper’s Bazaar

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Regarded for their symbol of refined luxury cats have become synonymous with the fashion industry throughout the world. The ancient Egyptians worshipped felines firstly for their ability to control vermin in households and over the following centuries, the domesticated cat became a symbol of grace and pose across Egyptian and other cultures.

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PetLondon Models was tasked to find a family of exquisite looking cats for an opulent fashion shoot to be published with Harper’s Bazaar, the premier woman’s fashion magazine. It now has 32 international editions, across 48 countries, in 21 languages, over 11 million readers, and over 2 million issues sold each month.  The felines were chosen to celebrate the cat themed leopard print and kitten heels in vogue for this season, with model Florence Kosky with styling from Charlie Harrington.

PetLondon was primely positioned for the assignment having worked on high-end shoots with a variety of cats for Tatler, Stella McCartney and Vogue previously.

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The natural choice of cat models were the family of Maine Coon cats. The Maine Coon is one of the largest domesticated breeds of cat and one of the oldest natural breeds in North America. Specifically native to the state of Maine, where it is the official state cat. Theories suggest these cats are offspring of the first cats that travelled across with the first settlers. The Maine Coon is a large and sociable cat, hence its nickname, “the gentle giant.” Reputed for its intelligence and playful, gentle personality, the Maine Coon is often cited as having “canine-like” sensibilities.

This family of six young adults are named Henry, Jimmy, Murphy, Oliver, Bobby, Raphael, Mika & Sky . They are all extremely relaxed in new environments, with the owner taking them tolocal cafes and hospitals making them a great fit for the shoot. The models are all pictured below and their profile can be found here.

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The shoot took place in Shotover House, also called Shotover Park, is an 18th-century country house in Wheatley, Oxfordshire. The house, garden and park are Grade I-listed with English Heritage, and 18 additional structures on the property are also listed. The house is privately owned in trust and formerly the residence of Sir John Miller, the lte close friend of Queen Elizabeth II.

Inside the drawing room of the spectacular residence, the set was prepared in one of the numerous drawing rooms. The shoot was centred around an ornate Chesterfield chaise. The cats performed posing together with the model and enjoyed just chilling out on the sofa in the downtime. The relaxed and regal poses of the feline models echoed the grandeur of the location spectacularly well.

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The cats were to pose with Florence Kosky, a British model and actress from Dorset, who has worked with numerous brands internationally including Burberry, Dolce and Gabbana and Christian Dior.

The photographer Agata Pospieszynska, who was born in Warsaw. She is a highly talent photographer bringing he own unique femine vision of romanticism, who is known for her sense of style when it comes to imagery and storytelling.

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An amazing shoot in a fantastic location. Well done to all involved with the spectacular finished results!