Month: October 2017

Burlington Socks

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Burlington Socks contacted PetLondon Models in order to book a few different and striking dog models to pose in a fun yet quirky shots alongside some human models to post on their Instagram and to placed throughout the online store.

Their brief tasked us to suggest some striking dog models to compliment their new vivid colour patterns & designs and wacky models for their completely new collection.

Burlington Socks is a well established global sock brand, well known for their classic argyll patterning and more recently their bright and bold colours. Since 2013, Burlington has been owned by a German company and re-launched as such.

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They did want to though keep the English heritage, by shooting in a London location, as seen in the photo above.

After careful consideration five models were chosen:

  • Iraida, a graceful Afghan hound
  • Collin, a stocky English Bull Terrier
  • Eric, a regal Great Dane
  • Lilah, a fluffy Shar Pei
  • Boycie, English Bulldog

The sets were constructed both inside the house and outside on the road were spectacular. The décor inside each room differed but coordinated to a slightly alternative 1930s nostalgia. Appliances and common household items intertwine with metallic futuristic objects. The models were dressed creatively to highlight the uniqueness of the socks whilst posing with their four legged companion.

We captured a few behind the scenes, to give you a look of what happens whilst the models are chilling out. It usually involves lots of treats and cuddles!

Here are a selection of the final photos that were either displayed on Burlington Socks Instagram page or throughout their website: www.burlington.de.

Collin sure seems to be enjoying himself both on and off lead!

Boycie being a rebel on the motorbike and relaxing in the classic Bulldog sitting pose

Lilah, both posing and playful in some wonderfully candid shots

Iraida, the elegant Afghan hound showing off her fun side

Big boy Eric, forming a long lasting relationship with her owner

Overall, a fantastic showcase from all our models, demonstrating how animals can creatively fit into any campaign, no matter what the product or market.

A big congratulations to all involved and we can’t wait for something else like this to come along.

 

 

Pug Power for Cineworld Super Screens

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Cineworld got in contact with PetLondon Models with a interesting proposition… to find four social media superstar pugs for a promotional event with Cineworld and their new Superscreens.

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This was no bother for us, having recently created PetLondon’s Social Media Superstar division. Social media influencers have been used for promotions for a while, promoting everything from health and beauty products to new technology and skateboards, but within the last year or so the “Power of Pets” has been on the rise.

Some of the most famous animals across the UK are on our books. Cinema were looking for four awesome Pugs for the promotion of their Super Screen service, to tie in with the launch of the new Kingsman film.

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After some serious consultation, Cineworld chose four of our most famous Pugs for the event.

Firstly, Barry the Pug, who loves nothing more than jetting off around the world and relaxing on the beach with a dog friendly Pina Colada. Star of Virgin Media TV adverts. IG Following: 41,000

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Secondly, the dynamic duo of Walter and Krypto. Walter the cheeky older brother has 27,600 followers as to date, regularly posting about his life, with his little playful ‘pupstar’ brother Krypto featuring regularly.

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Lastly, Kipper, the gentlemanly and sophisticated Pug. Never seen without his tweed collar or velvet jacket; this Pug shows of his lavish lifestyle to his 23,500 followers worldwide.

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The pugs were to watch a special screening on the Kingsman: Golden Circle for the promotion of Cineworld’s Super Screen. Cineworld in collaboration with the launch of the film wanted to highlight their new Superscreen service which are located at various cinemas across the UK.

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The Superscreen at Cineworld offers state-of-the-art projection and sound, allowing customers to enjoy upcoming blockbusters like never before. It includes a wall to wall, ceiling-high screen, dual projectors giving a brighter 3D experience and breathtaking multidimensional sound with Dolby Atmos, powered by 27 amplifiers.

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The shoot included some group shots outside the foyer, and them some amazing candid shots of the four super star pugs enjoying a private filming of the film. Of course with all the snacks they could eat.

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The four stars definitely enjoyed the ‘Pug Life’ to the full during the shoot, being treated like film stars themselves… and rightly so!

We have a multitude of social media famous animals that isn’t just limited to dogs. If you are a Instagram Icon or a Snapchat Sensation we would love to here from you.