Sony having been impressed with our work previously, contacted PetLondon Models once again to find some animal models to feature in a super slow motion advert for the release of their flagship Xperia XZ Pro. We were excited to be part of the world’s first super slow motion video in smartphone. To demonstrate the serious slow motion video capturing prowess of the phone, Sony required five different animals for the advert as each model was to be captured in ground-breaking rich 4K high-definition detail.
Impressively the advert was filmed using the Xperia XZ Premium itself. The USP for this product is that it incorporates the best of Sony TV technologies delivered in a smartphone. A super-vivid and sharp display, right in the palm of your hand. The 4K Ultra HD display, this 5.5” smartphone packs in four times the resolution of Full HD for an unrivalled viewing experience. We were so impressed we got one for use in the office.
In order to capture the various spectacles and to demonstrate the versatility of the Xperia, Sony requested a variety of animals, to work collaboratively, something a bit more unusual. Two dogs, two cats & a hare, were finalised as the models.
Loly, Chow Chow – The unique ‘fluffy lion-dog’s’ quiet and loyal temperament allowed for an amazingly impressive cute slow mo head ruffling on her super furry head. The Chow Chow is one of the few existing dogs breeds still around today and are known for their fierce loyalty to families.
Gunner, Spaniel – The recent star of Nissan’s Dog friendly concept car is always very energetic, with the bountiful leap and impressive toy catching skills captured in all its glory. Always performing right on cue, she is becoming a client favourite.
Lennard, Burmese – Colourpoint kitten with piercing blue eyes was very laid-back on the shoot, but very energetic & expressive when leaping across set. The breed are said to have a number of overtly puppy-like characteristics, forming strong bonds with their owners and gravitating toward human activity.
Caiomhe, Main Coone – super playful and vocal, with impressive acrobatics of swiping the toy while stretching on her back legs. In the 17th and 18th centuries, domestic cats brought over on ships to the newly discovered Americas and faced very severe winters in Mane, USA, where only the strongest and most adaptable cats survived.The Maine Coon developed outdoors into a large, rugged cat with a water-resistant, thick, longhair coat with a hardy yet playful and expressive constitution.
Topaz, Hare, the docile and dog like star, who loves cuddles by resting front legs on anyone who will give her attention. Nicole her owner has hand reared her from birth, with a family of other hares and bunny rabbits. She’s the mother hen of the group ensuring each animal is tucked away safely at night.
The shoot took place on Kennington Road in South East London, the staggered arrivals of each model during the day of filming ensured a smooth and successful day of filming. The day had no hiccups with each modelling performing flawlessly on set.
The advert has been captured on the phone itself, and it looks incredible. We’ve got one in the office to use for all our promotional materials! Well done everyone involved, especially the animal models. A truly spectacular result, watch below for the final result.