PetLondon Models was tasked to find three models for a day’s filming for Nissan’s new dog-friendly concept car, the X-Trail 4Dogs. The innovative crossover vehicle has a bespoke boot space with an impressive array of features for the ultimate adventure with the family, especially those with canine companions.
Hunter the gentle giant, who loves cars and traveling to see new places and meet new people was naturally suited for the assignment; he definitely did a better road test than Jeremy Clarkson could have done. Gunner, lives with two cats and many guinea pigs at home, and his bouncy and infectious personality, made him ideally suited to befriending the other pets. Similarly, Gizmo’s, an experienced model, who’s worked on numerous campaigns was cool, calm and collected as always. His warm and friendly temperament was a welcome addition to the team.
The premise for this exciting concept for Nissan X-Trail, was research undertaken by Nissan that determined that 99% of dog owners considers their pet to be part of the family and use their car to transport their dog, and that a new car which boasts more dog friendly features would be perfect. The crossover’s luggage compartment has been turned into a dog haven, with a variety of new side compartments for storage doggy accessories, a completely wipe-clean leather and more innovative features benefitting both the dog or owner.
First on the list, is a 360 degree pull out shower, to wash off mud and dirt after muddy stomps in the woods, then the fur can be dried with jets of hot air from the dog dryer. For ease of access and to keep mud of the owner, there is a slide-away ramp which folds directly into a space in the boot. When your dogs are settled inside, they can enjoy a luxurious bed, a drink from the no-spill water bowl and a snack from the smart dog treat dispenser.
Nissan has thought of everything with a clip-on harness hook and an innovative ‘dog-cam’ technology which uses Nissan’s infotainment system, allowing owner and pet to see each other, whilst keeping your dog calm via an audio link.
Due to a non-disclosure agreement, we like to call a NDA in the business; we cannot go behind the scenes for this project. We can tell you that it was a very successful and enjoyable day filming for all those involved. We would love to know what your thoughts are regarding the X-Trail 4Dogs. We fell in love with the concept as anything that promotes dogs are parts of the family we endorse here at PetLondon Models.
Check out the video below to see all of the features in action. The shower is worth its weight in gold after all that muck from the lakeside adventures!