River Island have recently started an exciting new venture into dog clothing and accessories and contacted PetLondon Models for two dogs to promote the new range . They required two friendly, photogenic pooches who matched the specific sizes of the products. Lots of our fabulous dogs were suggested, and after much deliberation, the two lucky pups selected were Bertie the Pug and Hudson the Shih Poo.
Bertie the pug is no stranger to the camera, having previously taken part in a shoot for Mattel. He loves to work with other dogs and is very well socialised, and has an impressive skill set for such a young pooch. Shih Poo Hudson is as equally as friendly and talented, and when he is picked up he will wrap his paws around you and cuddle back! Both dogs are very happy modelling clothes, which comes across in the photos as both pups look very comfortable in the range of stunning garments.
Bertie looking festive in the RI Dog Christmas Jumper
Bang on trend: Hudson in Khaki Green Bomber Jacket
The exclusive River Island Pet Apparel Collection features nine items, including cable knit sweaters, a bomber jacket, collars and matching leads. Hudson and Bertie look fantastic in the clothes, and did a great job of showing off the new range.
There has been a lot of media attention surrounding the RI Dog launch, with several articles released from publications including The Independent and The Daily Mail. The images of Bertie and Hudson also appeared on ITV’s Lorraine, promoting the collection and showing off some of the wonderful photos from the shoot. The collection has so far proved incredibly popular, with sizes selling out fast and people taking to social media to share their excitement.
The RI Dog range is available both online and in selected stores, including the flagship branch on Oxford Street. Sizes come in Small, Medium and Large, and are perfect Christmas gifts for your canine friends!
River Island Dog Collection at the Oxford Street branch
Further images from the shoot can be found on River Island’s website under RI Dog.
Great job Bertie and Hudson, you both performed outstandingly!
The PetLondon Penthouse 