To coincide with the launch of their new Roller Lash Mascara, Benefit planned an extensive campaign to take place across London. They had models, vintage cars and pop up beauty parlours- all they needed was a furry star!
We shortlisted some of our most glamorous looking dogs for the job, and in the end it was Moomin’s flowing locks that captured the client’s imagination. Moomin is an Old English Sheepdog, with a great temperament she loves being the centre of attention so who better to take this role.
Moomin Posing for the Press at Marble Arch
Moomin the Sheepdog starred alongside ten female models in a retro style campaing for Benefit. Adored by all the other models, Moomin was the star of the show. Spending the day promoting Benefit with fabulous photoshoot at the Roller lash bar in Soho. The Benefit Curl’s Best Friend pop-up, is a three-storey bar situated in Soho’s Greek Street. It will re-create the feel of a 1950s beauty parlour.
Alongside four of her furriest friends, Moomin also got to take part in the launch of Benefit Cosmetics new product range in Debenhams. They took to a very rainy Oxford Street to meet customers- the abismal weather didn’t dampen the mood and they all had heaps of fun on this unusual day out. Their presence uplifted the customers and certainly helped with sales.
It was a pleasure spending some time with them..I ended up buying not but two mascaras! Loving my eyes! Customer comment
In Moomin’s final role for Benefit Cosmetics, she was seen live on QVC launching the product on air and helping to smash sales records
Moomin had a fantastic time and we think you will agree, she looked simply beautiful.
The PetLondon Penthouse 